As Apple news spreads all over the world, some good people are investigating Apple's past and present life. The first thing to be targeted is Apple’s creative LOGO. It is this "bitten" apple that, after decades of development, has become a well-known international brand. Many people give Apple's LOGO a profound meaning, but in fact there is not that complicated story behind it.

Apple’s original trademark “Colorful Notched Apple”

Recently, the media interviewed the designer of Apple’s original trademark, which is the “Colorful Notched Apple”. He said apologetically during the interview , I’m sorry to destroy those beautiful legends about Apple’s LOGO design. The truth is far simpler than the legend. The following is the summary of the interview:

Q: What is the meaning hidden behind those colorful stripes? And , what happened to "being bitten"?

Rob Janoff, Apple's original LOGO designer

Rob Janoff: "There are not many hidden meanings behind this 'colorful', it does not represent any 'gay pride flag', none of those Regarding the mysterious legend of Alan Turing, it does not symbolize the "dawn of Eden" or "being bitten from the fruit of wisdom" in the Bible. This is just a logo design assignment, but I understand that Apple Computer is innovative. ) concept, which is also one of the greatest stories behind the logo

For me personally, it seems a bit racist to put this colorful striped logo in front of the monitor (Note: The original text is 'colour bars', also has a racist connotation). I'm very sorry about this, there is nothing special about the branding plan, it's just that I like it. Oh, and the use of green on the top is to match. The green leaves on the top.

The actual meaning of being bitten is so ordinary, but it is still nice to have so many interesting 'coincidences'. ”

In fact, There is also a widely circulated legend about the origin of the meaning of Apple's original trademark - it was bitten by Alan Turing, the father of computer science.

Alan Turing, the father of computer science

Alan Turing is known as the father of computer science. The famous Turing machine model he proposed laid the foundation for the logical working method of modern computers. Base. He was also a well-known homosexual and was persecuted for his homosexuality. Turing died from eating an apple soaked in cyanide solution. Many believed his death was intentional and ruled his death a suicide. But his mother strenuously argued that his death was an accident because he accidentally piled chemicals in the lab. The Apple logo is sometimes mistakenly believed to be derived from the half-apple that Turing bit when he committed suicide.