People's Government of Zhuji City

Panorama of Zhuji City

Zhuji City is located in the south of the Yangtze River Delta and north of the central part of Zhejiang Province, with an area of 2,311 square kilometers and a population of 1,55,9, and now governs 27 towns (streets). Zhuji, with a long history and rich humanities, is the ancient capital of Yue and the hometown of Xi Shi. Since the reform and opening up, Zhuji has achieved rapid economic and social development, and its comprehensive strength has been continuously enhanced. It has won the title of "Top 1 Rural Comprehensive Strength Counties (Cities) in China" for nine consecutive years, and currently ranks 19th, 12th among the Top 1 Basic Competitiveness Counties in China, 9th among the counties in the Yangtze River Delta, and 4th among the 22 counties in Zhejiang Province.

The biggest feature of Zhuji's economy is private economy and block economy, which has formed a "6+2" block economy industrial pattern. Pearl industry is one of the largest regional characteristic blocky industries in Zhuji City, and it is also one of the characteristic blocky industries and the most advantageous industries with growth in Zhejiang Province. In recent years, Zhuji's pearl industry has shown a good development trend, the scale agglomeration effect has become increasingly apparent, the strength of leading enterprises has been further enhanced, scientific research achievements and new products have emerged in an endless stream, and the industrial driving ability has been continuously improved. It has built a unique and characteristic industrial base, which has greatly promoted the rapid economic and social development of Zhuji.

1. Pearl Culture in Zhuji

No matter from any angle, China can be well-deserved called "Pearl State". China's pearl history began to be written in the Dayu era 6 years ago. According to the Postscript of the History of the Sea, in about 4 BC, Dayu, one of the legendary five emperors in China, designated "Fish and Grass in the South China Sea, Beaded Shellfish" as a tribute.

As early as 4 BC, in the Postscript of Sea History, it was recorded that "Yudi designated the South Sea Fish Grass and the Pearl-fried Big Shell" as a tribute. According to the analysis of Dayu's living area, the South China Sea at that time should be in today's Jiangnan area. In that flood era, Zhuji was a place frequented by Dayu in the process of water control. Zhuji is homophonic with Zhuji. Today's "Pearl Capital" Zhuji may be the earliest pearl-producing area in written records.

according to the book Yu Gong in Shangshu, it says: "Zhugong, only with five colors of earth, has feathers in summer, lonely tung in Fuyang, floating in Sibin, pearls in Huai Yi and fish." One of them is the alias of clam. In the next thousand years, the records about pearls are endless. The Book of Songs, The Classic of Mountains and Seas, Erya, Guanzi, Zhouyi, etc., which have been handed down to later generations, all describe pearls. According to the record of Gezhi Jing Yuan Zhuang Tai Ji, Zhou Wenwang used pearls to decorate the bun, which at least shows that the recorded history of China people using pearls as decoration can be traced back to the early Zhou Dynasty. Since the Qin and Han Dynasties, pearl ornaments have become more and more popular, and emperors, generals and dignitaries are all proud of pearl decoration.

In the Spring and Autumn Period and the Warring States Period, Zhuji was once the ancient capital of Yue, and Xi Shi, one of the "four beauties in ancient times", was born on the riverside. In the annals, it was recorded that Xi Shi's mother tasted silk in the stream, and the pearl was shot and pregnant. Since then, Puyang River in Zhuji has been called Huanjiang River, Huansha River, and Wang Xizhi, a book sage in Jin Dynasty, wrote the word "Huansha" beside the stream stone where the pearl was shot, forming a cliff. As early as the Tang Dynasty, the great poet Li Bai had closely linked the state of Yue with pearls in "Ancient Style", and on the day of poetry, "Yueke picked pearls and carried them out of the southern corner." Qinghui shines on Haiyue, and the US price is Huang Dou. " After picking pearls, the merchants of the state of Yue went to the capital with their treasures, and the pearl's light was as valuable as the bright moon on the sea.

pearl jewelry displayed by models

ii. development status of pearl industry in zhuji

freshwater pearl farming in zhuji began in the late 196s. after more than 4 years of development, it has initially formed an industrial management pattern based on breeding bases, relying on characteristic industrial parks and leading by professional markets. It has become the largest freshwater pearl breeding, processing and trading base in China, and has the largest pearl professional market and the only provincial pearl industrial processing park in China. It has been named "Pearl Capital of China" by the State Council Development Research Center. At present, there are 2381 large and small enterprises and workshops engaged in pearl breeding, processing, wholesale and retail in the city, which has formed an industrial economy with an annual output of 12 billion yuan and is one of the characteristic bases of jewelry and jade jewelry in China. At present, the development of Zhuji pearl industry presents the following characteristics: < P > First, the scale and quality of pearl farming are in the forefront. The freshwater pearl culture area in the city is 38, mu, with an annual output of 1,4 tons of pearls. There are more than 3, farmers in 12 provinces and cities in the five major freshwater lake areas in China, and the culture mode has changed from rearing young mussels to rearing adult mussels, and the culture technology has changed from extensive to high-fat and high-density, and the culture scale has changed from scattered culture with a large area to concentrated continuous culture with a small area. The annual output of pearls accounts for 73% of the world's total output.

second, the scale and strength of pearl enterprises have been comprehensively improved. There are 315 pearl deep processing enterprises and 162 trading enterprises in the city, including 19 pearl enterprises with sales exceeding 5 million yuan and 14 enterprises with sales exceeding 1 million yuan. 1 listed enterprise, 1 national key leading enterprise and 1 provincial leading agricultural enterprise. The pearl industry chain has been continuously extended, and the pearl industry has formed a complete industrial chain, which is gradually developing in the direction of rationalization of planning and environmental protection. At present, many enterprises have been engaged in processing mussel shell products. The mussel shell that was originally waste has been processed into high-grade shellfish porcelain products, high-standard building materials and decorations. At the same time, the pearl industry is also actively developing in the direction of biotechnology. As a traditional beauty beauty product, pearls have been sought after by more and more consumers in recent years. After a new round of industrial planning, a number of pearl deep processing enterprises such as pearl powder, pearl cosmetics and beauty care products have gradually emerged in the industry, transforming the original low-grade pearls into pearl extension products with high added value after processing.

thirdly, the processing level and scientific and technological content of pearls have been significantly improved. At present, there are more than 1, sets of pearl processing equipment, the first freshwater pearl research institute and quality inspection center in China have been established, and there are one national and provincial high-tech enterprise, one provincial scientific and technological innovation service platform and eight enterprise research and development centers, and a technological innovation service platform for pearl industry in Zhuji, Zhejiang Province has been established. We have established long-term cooperative relations with many domestic universities and scientific research institutes, and specially studied some technical problems in the development of the industry. New products and technologies in the pearl industry are constantly emerging, and the output of high-grade pearls has been greatly improved; The development of high value-added Italian pearls, nucleated pearls and Edison pearls has greatly improved the quality and value of freshwater pearls.

fourth, it is gradually developing towards brand and high-end. There are tens of thousands of marketers in the city. A number of pearl enterprises have set up branches overseas, which has become an important window for the pearl industry in our city to display its corporate image, publicize pearl culture and expand export channels. At present, Zhuji Pearl Industry has three "China Famous Brand" products, four well-known trademarks of China, three products marked with origin, seven famous trademarks of Guangdong Province and seven famous brands of Guangdong Province. "Mountain Lake" Pearl was also rated as a regional famous brand in Zhejiang Province. At the same time, Zhuji pearls gradually changed from foreign trade to domestic terminals; From the original processing and wholesale to the retail development of the brand. At present, Zhuji pearl enterprises have gradually set up branches and specialty stores in large and medium-sized cities, explored domestic markets and joined forces with well-known jewelry brands at home and abroad. At the same time, Korean star Anglenala and domestic movie star Eva Huang have become spokespersons of Pearl brand.

East China International Jewelry City

Third, relying on the construction of the park to speed up the industrial upgrading

At the same time, in order to promote the upgrading and development of Zhuji pearl industry, in March 2, a provincial development zone, Zhejiang Zhuji Pearl Industry Park, was approved by the National Development and Reform Commission, the Ministry of Land and Resources and the Ministry of Construction, which is one of the 22 pilot parks of circular economy in Zhejiang Province.

the park has provincial-level platforms such as pearl industry technology innovation service platform, provincial-level pearl industry association, provincial-level pearl quality inspection center, the first batch of provincial export bases, and provincial SME entrepreneurship bases. Huadong International Jewelry City is a first-class wholesale market for pearl trading in China, and it is rated as "the largest pearl and pearl jewelry professional market in China" by the State Council Development Research Center. The park is currently actively carrying out integration and upgrading. After the integration and upgrading, the spatial layout of pearl industry with "one heart and two districts" will be formed. With a planned area of 11.46 square kilometers, there are 12 enterprises in the park, with an accumulated industrial investment of 3.47 billion yuan and an accumulated infrastructure investment of 283 million yuan. At present, the park has formed a complete industrial chain from pearl product production and processing, pearl cosmetics, pearl shell products to deep processing of clam meat.

in p>211, the industrial output value of the park was 7.33 billion yuan, up 35.77% year-on-year, and the sales volume was 7.185 billion yuan, up 35.12% year-on-year; The total profit was 979 million yuan, the tax revenue was 123 million yuan, the profit and tax was 1.12 billion yuan, the self-export was 268.49 million dollars, up by 14.9% year-on-year, and the contracted foreign capital was 12.35 million dollars, and the paid-in foreign capital was 11.86 million dollars. In order to speed up the supporting construction of Pearl Park and provide a better development service platform for enterprises entering the Park, the Park will focus on building "four centers" of pearl industry:

First, the National Inspection Center (Zhuji Pearl Laboratory of National Jewelry and Jade Quality Supervision and Inspection Center), which is jointly established by the National Jewelry and Jade Quality Supervision and Inspection Center, Zhejiang Zhuji Pearl Industrial Park Management Committee and Zhuji Product Quality Supervision and Inspection Institute. This laboratory will fundamentally reverse the embarrassing situation that Zhuji's original jewelry products such as gold, silver and jade cannot be detected, and promote the healthy development of the pearl industry through the improvement of the quality of accessories.

second, the e-commerce center: after completion, it will extend the industrial marketing tentacles, enhance the influence of the industry, unite the e-commerce in the pearl industry, form a virtual pearl empire, and bring the platform effect of the network into full play.

the third is the design center: set up a jewelry and jade design studio in the industrial park to serve the enterprises in the park. By then, it will enrich the styles of finished pearls, improve the added value of products, and then help freshwater pearls improve the profit rate of the industry and get out of the dilemma of low-price competition.

Fourth, science and technology innovation platform (Zhuji Pearl Industry Technology Innovation Service Platform in Zhejiang Province): Since the platform was put into use in December 29, Zhuji Pearl Industry Technology Innovation Service Platform in Zhejiang Province has kept pace with the times and developed with the industry, with relatively complete infrastructure and good service, basically achieving a virtuous circle.

IV. Building a jewelry production and marketing center based on the jewelry city

Zhuji pearl market has undergone six changes. At present, East China International Jewelry City was jointly built by Hong Kong Minsheng Group and local leading enterprises in Shanxiahu Lake in 28.

Shen Zhenzhu Cultural Exhibition Site

East China International Jewelry City, supported by the pearl industry chain of Xiahu Lake in Zhuji for more than 4 years and based on the global pearl distribution center, has built the largest international jewelry trading platform in China integrating production, processing and sales. The East China International Jewelry City project will be built in three phases, with a total investment of RMB 3 billion and a total planned area of 1.2 million square meters. The market construction area of the first phase is about 168, square meters. The standard factory buildings, comprehensive office buildings, apartments and other market supporting facilities have been put into use, and star-rated hotels will be put into construction soon. The first phase of the market officially opened on April 18th, 28, with more than 1, merchants. The commodities traded include thousands of varieties such as pearl raw materials, pearl jewelry, pearl beauty products, gemstones, crystals and K gold. At present, the market radiates to more than 6 countries and regions such as the United States, Japan, Russia and Southeast Asia. The total annual trading volume of freshwater pearls in the market accounts for 8% of the whole country, accounting for more than 73% of the total trading volume of freshwater pearls in the world, which has established the position of the world freshwater pearl trading center. Jewelry City, in conjunction with the industrial and commercial departments and Zhejiang Pearl Industry Association, has established the pearl raw materials and trading price index, which has been published on the market trading website. The market has successively won the honorary titles of "National 4A-level tourist scenic spot", "Five-star civilized and standardized market in Zhejiang Province", "Top 1 markets in China", "Top 1 demonstration markets for transformation and upgrading in Zhejiang Province", "National Key Contact Wholesale Market", "China Zheshang Industry Leading Market", "China Top 5 Brand Market with Most Commodity Value" and "National Integrity Demonstration Market". The second phase covers an area of 95 mu (about 63, square meters) with a construction area of about 1.23 million square meters. The third phase covers an area of 25 mu (about 17, square meters) with a construction area of about 42, square meters. Improve the functional areas matching with market, office, production, scientific research and logistics.

based on the requirements of modernization, intelligence and internationalization, East China International Jewelry City will take pearl products as the leader and jewelry such as gold, silver and gemstones as the support. After the project is completed, it will become a world-class pearl jewelry production and processing center, distribution and logistics center, brand display and trade center, capital circulation and business information release center, jewelry culture and business tourism shopping center. The area where East China International Jewelry City is located can provide various business conveniences for business households, whether it is commercial facilities, administrative facilities or public facilities.

5. Make full use of the festival platform to enhance the visibility and influence of the industry

In order to further enhance the visibility and reputation of the pearl industry, Zhuji City has held seven pearl festivals continuously since 1998. Through the Pearl Festival, hundreds of thousands of guests from more than 5 countries and regions, including the United States, Japan, South Korea, Switzerland, Australia, Italy, China, Hong Kong and Taiwan Province, have visited Zhuji for investigation, purchase and investment, and hundreds of investment projects have settled in Zhuji.

The Pearl Festival is a display of the development achievements of the pearl industry in Zhuji and even in China. Every Pearl Festival has important activities to mark the development of the industry. For example, in 22, the first China Freshwater Pearl Design Competition was held, and the practice of holding pearl design competitions at the same time in every Pearl Festival since then was formed, so as to promote the design and processing level of the pearl industry. In 26, the "Spirituality and Fashion" Pearl Fashion Show and the third China Freshwater Pearl Jewelry Design Competition were held, and performing stars such as Wang Han, Qu Ying, Jixiang Sanbao and Zhao Zhigang all appeared. On the Pearl Festival in 28, the sixth generation pearl market-East China International Jewelry City was officially completed, which also marked the entry of Zhuji pearl industry into a new era. Pearl Night in 21-The original Yue Opera "Legend of the Pearl" performance, integrating pearls with culture. Li Wuwei, Abulati Abdurexiti, He Luli, Wang Wenyuan, Sun Wensheng, Ge Huanbiao and other national and provincial leaders have all participated in the Pearl Festival.

Through the Pearl Festival, we not only invite domestic and foreign merchants, but more importantly, promote our pearl industry and pearl culture. Through years of efforts, Zhuji Pearl has established itself as the pearl capital in the world. At the same time, we have successfully excavated Zhuji's unique pearl culture, and integrated, deepened and popularized Zhuji's culture, such as Zhu Ji, "Xi Shi, the pearl is pregnant by shooting", so that the pearl breaks through the traditional concept of jewelry products and endows her with historical and cultural connotations.

VI. Problems existing in the pearl industry

Generally speaking, the pearl industry is vast, but the added value of the industry is not high, and the input is not proportional to the return. The reason is that the pearl industry, like many other industries, takes a low-end route of "low cost, low price and large quantity", and the effect of industrial clusters has not been obvious. The specific manifestations are as follows:

First, the pearl culture technology is uneven, the added value of products is low, and imitation is the main method. Due to the regional distribution of the bureau