On December 16, 1993, Shenyang China Resources Snow Beer Co., Ltd. held a joint venture signing ceremony.
On March 28, 1996, Dalian China Resources Beer Co., Ltd. held its establishment ceremony.
In 1996, China Resources Beer (China) Co., Ltd. acquired the equity of C’estbon Food and Beverage (Shenzhen) Co., Ltd. In the same year, the sales volume of Yibao purified water exceeded 50,000 tons.
On August 15, 1996, Shenyang China Resources Snow Beer Co., Ltd. held a share transfer signing ceremony. China Resources Beer (China) Co., Ltd. held the largest share of Shenyang China Resources Snow Beer Co., Ltd.
On October 18, 1997, Mianyang China Resources Beer Co., Ltd. was established.
On February 24, 1998, Jilin China Resources Beer Co., Ltd. held its opening ceremony.
On June 11, 1998, the second phase expansion project of Dalian China Resources Beer Co., Ltd. was completed.
On June 4, 1999, the completion ceremony of the 280,000-ton beer expansion project of Jilin China Resources Beer Co., Ltd. was held grandly. As a result, the production capacity of Jilin China Resources Beer Co., Ltd. ranks first in Jilin Province.
On June 23, 1999, Tianjin China Resources Beer Co., Ltd. was established.
In August 1999, Tianjin China Resources Beer Co., Ltd. carried out a 200,000-ton expansion project.
In November 1999, China Resources Beer (China) Co., Ltd. wholly owned C'estbon Food and Beverage (Shenzhen) Co., Ltd.
On December 28, 1999, Anshan China Resources Beer Co., Ltd. was established.
On August 18, 2000, Mianyang China Resources Beer Co., Ltd. completed the technical transformation and expansion project with an annual output of 200,000 tons, becoming one of the largest beer manufacturers in Sichuan.
On October 18, 2000, Tianjin China Resources Beer Co., Ltd. held a completion ceremony for the 200,000-ton expansion project.
On November 23, 2000, Anhui China Resources Beer Co., Ltd. held an unveiling ceremony.
In 2001, China Resources Beer (China) Co., Ltd. made every effort to build Snow Beer as a national brand.
On March 23, 2001, Liaoyang China Resources Meiyue Beer Co., Ltd. was established.
In April 2001, Leshan China Resources Beer Co., Ltd. was established.
On June 18, 2001, Heilongjiang China Resources New Samsung Beer Co., Ltd. (renamed Harbin China Resources Beer Co., Ltd.) held a plaque unveiling ceremony.
On October 28, 2001, Sichuan China Resources Blue Sword Beer Co., Ltd. was established.
In October 2001, Changchun China Resources Beer Co., Ltd. was established.
On May 18, 2002, Wuhan China Resources Beer Co., Ltd. held its founding and unveiling ceremony.
Panjin China Resources Beer Co., Ltd. was established on November 14, 2002.
In November 2002, Anhui China Resources Beer Co., Ltd. took the lead in Anhui beer industry and set a new record of production and sales exceeding 200,000 tons.
On January 24, 2003, Beijing China Resources Beer Co., Ltd. was established.
On January 9, 2004, China Resources Beer (China) Co., Ltd. and Kotler Marketing Group held a signing ceremony in Beijing to jointly create the Snow Beer brand.
On March 9, 2004, China Resources Beer Co., Ltd. and Zhejiang Qian Beer Group Co., Ltd. held a share transfer joint venture signing ceremony in Hangzhou.
On May 18, 2004, China Resources Beer announced in Hong Kong that China Resources Beer would form a joint venture with Anhui Longjin Group to acquire Longjin Group's two breweries in Shucheng and Lu'an.
On July 8, 2004, China Resources Snow Beer (Wuhan) Co., Ltd. held a groundbreaking ceremony for the 100,000-ton pure draft beer production line expansion project.
On August 10, 2004, China Resources Beer (China) Co., Ltd. officially changed its name to China Resources Snow Beer (China) Co., Ltd.
On August 26, 2004, China Resources Snow Beer (China) Co., Ltd. invested in building its own brewery for the first time in Dongguan City, Guangdong Province.
On September 15, 2004, China Resources Snow Beer (China) Co., Ltd. successfully acquired all the interests in the Chinese beer business of the Australian Lion Nathan Limited (Lion Nathan Limited or "Lion"), including its locations in Suzhou and Changzhou. and 3 breweries in Wuxi.
In October 2004, China Resources Snow Beer wholly acquired the former Xueyuan Brewery in Qamdo, Tibet Autonomous Region, and established China Resources Snow Beer (Tibet) Co., Ltd. China Resources Snow Beer has established a beer production base at the highest place in the world.
On December 9, 2004, China Resources Snow Beer and Zhejiang Xiling Beer Co., Ltd. jointly invested in the establishment of China Resources Xiling (Hangzhou) Beer Co., Ltd.
On February 27, 2005, China Resources Snow Beer (Yichang) Co., Ltd. was established.
On April 11, 2005, China Resources Snow Beer (China) Co., Ltd. announced in Beijing that it had acquired the assets of Fuyang Snow Beer Co., Ltd., which had completed its reorganization.
In September 2005, China Resources Snow Beer (Tianmen) Co., Ltd. was established.
On September 23, 2005, "Zhejiang Qian Beer Co., Ltd." was renamed "China Resources Snow Beer (Zhejiang) Co., Ltd."
On December 9, 2005, Yanshan, Qinhuangdao City The industrial company signed a contract with China Resources Snow Beer (China) Investment Co., Ltd. to jointly establish China Resources Snow Beer (Qinhuangdao) Co., Ltd.
On December 6, 2005, Beijing Famous Brand Assets Appraisal Co., Ltd. held the "2005 Most Valuable Company in China". "Value Brand Conference", "Snow Beer" participated in the evaluation for the first time, and with a brand value of 8.816 billion yuan, it became the fastest growing national brand in China.
On January 12, 2006, China Resources Snow Beer Dongguan Factory Supplying wine to the market.
On February 9, 2006, China Resources Snow Beer (China) Co., Ltd. acquired the equity of Fujian Quanzhou Qingyuan Beer Co., Ltd. ("Qingyuan Beer").
On April 6, 2006, China Resources Snow Beer held a grand groundbreaking ceremony for its new factory in Harbin. The new brewery was named China Resources Snow Beer (Heilongjiang) Co., Ltd.
On July 24, 2006, China Resources Snow Beer. The beer company announced the acquisition of the equity of Zhejiang Yinyan Beer Co., Ltd. and the assets of Anhui Huaibei Xiangwang Beer Co., Ltd.
On December 5, 2006, the "Snowflake" brand was ranked among the most valuable brands in China in 2006. The brand value reaches 11.185 billion yuan.
On December 15, 2006, China Resources Snow Beer (China) Co., Ltd. announced the acquisition of Shanxi Yueshan Beer Co., Ltd. and Inner Mongolia Mengyuan Liquor Co., Ltd. related to the beer business. assets.
On January 4, 2007, China Resources Snow Beer (China) Co., Ltd. announced in Beijing that it would acquire 14 shares of Sichuan China Resources Blue Sword. The brewery also holds equity in Sichuan Blue Sword Group (Guizhou) Waterfall Beer Co., Ltd. and the "Blue Sword" trademark.
On January 19, 2007, Anhui Shengli Brewing Co., Ltd. officially joined China Resources Snow Beer. (China) Co., Ltd. and established China Resources Snow Beer (Chuzhou) Co., Ltd.
On January 26, 2007, China Resources Snow Beer (Heilongjiang) Co., Ltd. was officially put into operation. The company's overall designed production capacity is 460,000 kiloliters per year, and the first phase of the project achieved 230,000 kiloliters per year.
On January 29, 2007, China Resources Snow Beer (China) Co., Ltd. acquired Ulanhot Mengyuan Liquor Co., Ltd. The company has assets related to the beer business and established China Resources Snow Beer (Xing'an) Co., Ltd.
On February 2, 2007, China Resources Snow Beer (Gansu) Co., Ltd. was officially established. On March 27, 2007, the national production and sales volume of China Resources Snowflake exceeded 5 million kiloliters, and the sales volume of Snowflake single product was the first to exceed 3 million kiloliters, both ranking first in the country.
Mongolia on April 12, 2007. Badhan Liquor Co., Ltd. joined China Resources Snow Beer (China) Co., Ltd. and officially established China Resources Snow Beer (Hulunbuir) Co., Ltd.
On June 15, 2007, China Resources Snow Beer (Guizhou) Co., Ltd. was established.
On June 19, 2007, China Resources Snow Beer (China) Co., Ltd. acquired Hunan Yueyang Brewery.
On July 19, 2007, China Resources Snow Beer (Huludao) Co., Ltd. was officially unveiled.
On September 7, 2007, China Resources Snow Beer (Dandong) Co., Ltd. was officially established.
On December 5, 2007, the "Snowflake" brand was rated as the most valuable brand in China in 2007, with a brand value of 13.658 billion yuan.
On January 23, 2008, the production base of China Resources Snow Beer (Gansu) Co., Ltd. with an annual output of 200,000 liters was officially put into operation.
On April 2, 2008, China Resources Snow Beer (Zhejiang) Co., Ltd. held a groundbreaking ceremony for a factory with an annual output of 400,000 liters in Fenghua, Zhejiang.
On April 18, 2008, China Resources Snow Beer (Hebei) Co., Ltd.’s annual output of 400,000 kiloliters project was completed and put into operation.
On April 18, 2008, the signing ceremony for the investment and construction of China Resources Snow Beer (Hailaer) Co., Ltd. was held in Hulunbuir City.
On April 19, 2008, China Resources Snow Beer (China) Co., Ltd. and the Institute of Architectural History and Cultural Heritage Building Conservation of Tsinghua University held the "Popularization and Inheritance - Research and Development of Chinese Ancient Architecture" at the School of Architecture of Tsinghua University. Communication Cooperation Project" signing ceremony.
In May 2008, China Resources Snow Beer (China) Co., Ltd. launched a new brand logo of Snow Beer based on "Chinese elements" nationwide.
On May 27, 2008, the groundbreaking ceremony for the 200,000-ton beer project of China Resources Snow Beer (Tonghua) Co., Ltd. was held in Tonghua City, Jilin Province.
On August 13, 2008, the China Resources Snow Beer project officially settled in Yuncheng Airport New District, Shanxi Province.
On September 19, 2008, the new plant of China Resources Snow Beer (Liaoning) Co., Ltd. was completed, and the first phase of the plant's 1 million kiloliter project was completed.
On December 1, 2008, the "Snowflake" brand was rated as the most valuable brand in China in 2008, with a brand value of 15.309 billion yuan.
On December 18, 2008, China Resources Snow Beer (China) Co., Ltd. held a groundbreaking ceremony for its production base in Shanghai Baoshan Industrial Park
On December 19, 2008, China Resources Snow Beer (China) ) Investment Co., Ltd. acquired all assets of Zhejiang Locke Beer Co., Ltd.
On February 26, 2009, China Resources Snow Beer (China) Co., Ltd. acquired two breweries, Anhui Tianzhu Beer and Liaoning Songlin Beer.
On March 13, 2009, China Resources Snow Beer (China) Co., Ltd. acquired the assets related to the beer business of Shandong Amber Brewery.
On March 31, 2009, Snow Beer’s single product sales reached 6.1 million kiloliters in 2008, becoming the world’s No. 1 beer brand in sales.
On April 7, 2009, China Resources Snow Beer (China) Co., Ltd. held a groundbreaking ceremony for a new 200,000-kiloliter plant in Fushan District, Yantai City, Shandong Province.
On December 2, 2009, the "Snowflake" brand was rated as the most valuable brand in China in 2009, with a brand value of 15.743 billion yuan.
On May 21, 2010, the 200,000-liter beer project of China Resources Snow Beer (Shandong) Co., Ltd. Fushan Factory was completed and put into production.
On June 28, 2010, the World Brand Laboratory released the 2010 "China's 500 Most Valuable Brands Ranking". The brand value of "Snowflake" beer jumped to RMB 37.726 billion, and it was successfully selected into the "2010 China's 500 Most Valuable Brands". "Most Valuable Brand", ranking 30th.
On November 26, 2010, China Resources Snow Beer (Zhumadian) Co., Ltd. laid the foundation stone for its annual production of 200,000 liters of beer project in Zhumadian City, Henan Province.
On November 29, 2010, China Resources Snow Beer (China) Co., Ltd. officially announced in Beijing that it had transferred 45% equity of Hangzhou West Lake Beer Asahi (Co., Ltd.) Co., Ltd. and 16 registered trademarks including "西湖". The online bidding price for these two items was RMB 268 million.
In January 2011, China Resources Snow Beer (China) Co., Ltd. officially announced in Beijing that China Resources Snow had fully acquired Henan Aoke Beer Industrial Co., Ltd.
In February 2011, China Resources Snow Beer (China) Co., Ltd. officially announced that through the asset integration of Jiangsu Santai Beer Co., Ltd., China Resources Snow Beer has obtained the right to use the "Santai" trademark and its marketing channels. At the same time, China Resources Snow Beer (Taizhou) Co., Ltd. will be established and will invest US$40 million in Taizhou Gaogang High-tech Industrial Park to build a new beer project with an annual production capacity of 200,000 liters in the first phase.
In March 2011, it wholly acquired all the assets and trademarks of Donghai Beer and invested in the new China Resources Snow Shanghai Jinshan Co., Ltd. with a production capacity of 300,000 liters per year.
In June 2011, China Resources Snow Beer (China) Co., Ltd. officially announced that it would invest 300 million yuan to acquire 80.1% of the Qinghe Moni Beer Branch of Northern Green Food Co., Ltd. and establish a new China Resources Snow Beer (Tieling). ) Ltd.
In June 2011, China Resources Snow Beer (China) Co., Ltd. officially announced that the construction of China Resources Snow Beer Loudi production base has officially begun. The new factory will be located in Taihe Industrial Park, Loudi Economic Development Zone, covering an area of ??300 acres, with a total investment of 330 million yuan, and a planned annual production capacity of 200,000 liters.
In June 2011, China Resources Snow Beer officially announced that it would invest 300 million yuan to acquire 85% of the equity of Fuxin Meixue Beer Co., Ltd. and establish China Resources Snow Beer (Fuxin) Co., Ltd.
In the "2011 China's Most Valuable Brands Ranking" released at the 2011 (8th) World Brand Conference and China's 500 Most Valuable Brands Conference in June 2011, Snow Beer ranked first Ranked 29th with a value of 46.368 billion.
In July 2011, China Resources Snow Beer Co., Ltd. officially announced the acquisition of Heineken Asia Pacific’s 49% stake in Jiangsu Dafuhao Beer Co., Ltd. and 100% stake in Shanghai Asia Pacific Beer Co., Ltd. The total acquisition amount was approximately RMB 870 million yuan.
In July 2011, China Resources Snow Beer (China) Co., Ltd. officially announced that China Resources Snow has fully acquired Henan Shangqiu Blue Label Beer Company.
In August 2011, China Resources Snow Beer (China) Co., Ltd. officially announced in Beijing that it would acquire a 55% stake in Hangzhou West Lake Beer Asahi (Co., Ltd.) Co., Ltd. for 270 million yuan.
In August 2011, the third Snow Beer Chinese Ancient Architecture Photography Competition was launched nationwide.
In November 2011, the Neijiang Company's 300,000-ton relocation and expansion technical transformation project started. This move marked that China Resources Snow will establish a modern beer production enterprise with internationally advanced standards and a leading position in the country.
In November 2011, the "Long Live the Red Army" monument erected by the Propaganda Department of the Yulong County Party Committee of Lijiang City, descendants of the Red Army, China Resources Group, and China Resources Snow was officially completed to commemorate the 75th anniversary of the victory of the Long March.
In November 2011, the foundation ceremony of China Resources Snow Beer’s Huangshi production base with an annual output of 200,000 kiloliters was held grandly.
In December 2011, the groundbreaking ceremony for the Wuhu production base of China Resources Snow Beer (Anhui) Co., Ltd. with an annual output of 200,000 kiloliters was held grandly.
In December 2011, China Resources Snow Beer ranked 12th in the "World Brand Laboratory 2011 (8th) Chinese Brand Annual Awards Selection". China Resources Snow Beer ranks first in the beer industry.
In February 2012, the products of China Resources Snow Beer (Zhumadian) Co., Ltd.'s new beer project with an annual output of 200,000 kiloliters were successfully rolled off the production line.
In March 2012, China Resources Snow Beer invested 370 million yuan to build a new beer factory in Ningxia with an annual output of 200,000 liters. The construction of Snow Beer's new factory marks the beginning of the equipment level of Ningxia's beer industry moving towards the domestic first-class level.
In July 2012, China Resources Snow held a grand opening ceremony in Shangqiu for a new modern beer production base with an annual output of 260,000 liters of beer. This is the second modern beer production base invested and built by China Resources Snow in Henan. It is another important step taken by China Resources Snow to promote the modernization of Henan Beer. It also shows that China Resources Snow is on the fast track in building factories in Henan.
In July 2012, China Resources Snow Beer (Xiangxi) Co., Ltd. officially laid the foundation stone for its annual production of 200,000 liters of beer project. After the completion of the project, it will become the first beer factory in western Hunan and Hubei, and will further consolidate China Resources Snow Beer's industry-leading level of production scale, production technology, and production equipment in Hunan.
In July 2012, China Resources Snow Beer's 1 million kiloliter and first phase 400,000 kiloliter new factory project was settled in Xinzheng City, Henan Province. The project is expected to start in September this year. This is another major attack by China's largest beer company, and also marks the arrival of a 1 million liter beer factory in Henan Beer Industry.
In September 2012, the completion and commissioning ceremony of China Resources Snow Beer (Datong) Co., Ltd. was held grandly.
The successful holding of this celebration marks the new development course of China Resources Snow Beer's "three points and one line" scientific planning system in Shanxi.
In October 2012, China Resources Snow Beer held a signing ceremony in the lecture hall of the School of Architecture of Tsinghua University, and once again joined hands with the School of Architecture of Tsinghua University to officially launch the second of the "Popularization and Inheritance-Chinese Ancient Architecture Series" five-year plan.
In October 2012, China Resources Snow Beer Kaili Factory with an annual output of 200,000 tons officially started construction. The Kaili factory is the fourth factory invested and built by China Resources Snow after investing in the Guiyang factory and the Longli factory in Guizhou Province and investing 270 million yuan to control the original Moutai brewery.
In February 2013, it entered into an agreement with Kingway Beer Group Co., Ltd. to acquire its beer production, distribution and sales business. Leveraging Kingway Beer's strong market share in the Chinese market, especially in Guangdong, coupled with its vast sales network and high-quality production facilities, the acquisition will not only increase the production capacity and scale effect of this business, but also enhance China Resources Snow Beer's national beer presence. Industry leadership.
In June 2013, the World Brand Lab (WorldBrandLab) released the 2013 (10th) "China's 500 Most Valuable Brands" ranking list in Beijing. "Snowflake" is on the list again, ranking 28th among all brands, with a brand value of 73.536 billion yuan. (28th in 2012, 59.675 billion yuan).
On April 23, 2014, the China Beer Annual Summit and the 2013 China's Top Ten Beer Brands Conference were held grandly in Beijing. Snow Beer stood out from many domestic and foreign beer brands and ranked among the "Top Ten Beer Brands in China in 2013" It topped the list of "Biggest Selling Brands" and was awarded the honorary title of "China's Top Ten Beer Brands in 2013".
On August 26, 2014, the Beijing Winter Olympics Bid Committee held a grand press conference in Beijing to announce the companies supporting the 2022 Winter Olympics bid. Snow Beer became the only supporting company in the beer industry.
On December 5, 2014, after a consumer brand awareness survey in 30 cities and 178 industries across the country, the Ministry of Industry and Information Technology released the annual China Brand Power Index (abbreviation: C-BPI). Snow Beer was Rated as the No. 1 brand in the industry.