Trademarks originate from symbols of primitive tribes or personal beliefs. For example, the ancients used circles to represent the infinity of the universe. Primitive murals discovered in caves in southern France date back to 10,000 BC. The themes of the paintings are animals with strong symbolic characteristics. Experts believe that these can be seen as motivations for humans to design trademarks and logos in the future.

In the 6th century BC, the ancient Greek philosopher Pythagoras used the triangle as a symbol of wisdom, and later Christianity used the triangle to represent the Trinity of the Father, the Son, and the Holy Spirit.

Ancient civilizations such as Egypt, Babylon, India, Greece, and Rome used various marks on various pottery, metal utensils, and handicrafts a long time ago to facilitate official taxation, or use Accounting between workshop owners and craftsmen was the bud of trademarks.

In the 13th century, various guilds were prevalent in the European continent and required that goods be marked with marks recognized by the guilds, thereby distinguishing producers, which already had the connotation of modern trademarks. When humans gradually move from spiritual symbols to utilitarian marks in the use of symbols, and when such symbols are combined with the concept of goods, trademarks appear. In 1262, the Italians used watermark as a product logo on the paper they produced. Watermark design even became an important part of the work of papermaking technicians at that time.

In the 19th century, modern trademark systems were established in various European countries. France promulgated a code in 1804, which for the first time stipulated that trademark rights should be protected. France has become the first country in the world to establish a trademark registration system.

The earliest trademark in my country can be traced back to the "White Rabbit Trademark" in the Northern Song Dynasty. At that time, there was a needle shop named Liu in Jinan, which was famous for its white rabbit as its trademark. This trademark is printed on a copper plate and is approximately square, with a picture of a white rabbit pounding medicine in the middle, which is bright and prominent. The name of the shop "Jinan Liu Family Kung Fu Needle Shop" is written across the top of the picture, and the banner "Look for the white rabbit in front of the door as a reminder" is written on both sides. Below the picture, written from left to right, are the business scope, methods and quality requirements. Confession. This logo particularly emphasizes that the rabbit mark is the identifier of your store