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Apple's $60 million trademark
These two words are "WeChat business". Everyone is familiar with WeChat business, but I guess most people don't know that the word "WeChat business" is actually a trademark and has been registered for a long time. Even Tencent tried to register, but Tencent registered seven times and failed. After the successful registration of a trademark, once other companies use the "trademark", it is likely that there will be some trouble if the person who registered the trademark is investigated.

The value of a trademark is getting higher and higher with its popularity. What's more, the word "WeChat business" is widely used. A good trademark means that the company can save a lot of money on advertising fees. It has become a unique symbol of the company and is very recognizable. The trademark registered by Shandong Tianxin legal person on a whim has brought him many benefits during his years of residence.

For some people who don't work in a big company or are not company leaders, they may not really understand the importance of a good trademark to a company, nor can they personally understand this importance. Therefore, many people have expressed their incomprehension and even disdain for some reported businesses who want to buy out trademarks at high prices. These people who don't understand will make their own comments, but they are all ignorant mistresses in the eyes of entrepreneurs.

Apple, the most famous company, was involved in a trademark dispute. Ipad was registered in China for a long time, but the company finally went bankrupt. Many years later, Apple appeared Ipad products, and then everyone should guess that Apple was sued. After several court sessions, Apple finally bought the trademark for $60 million. This is enough to prove the importance of trademarks to a company.