At present, representative cross-border e-commerce platforms are Ali's Tmall International, AliExpress, E&, Amazon, JD.COM Global Purchase and Global Sale, Netease Koala Sea Purchase, and E&; I, cross-border communication, etc. I think everyone can try these platforms. However, Xiao Bian feels that it is best to choose the Amazon platform for cross-border e-commerce. The following Xiaomeng will introduce the cross-border characteristics of Amazon.
Brand Dominance-Amazon
As the originator of global e-commerce, Amazon has a great influence on the whole world. The first cross-border e-commerce platform that China's foreign traders came into contact with was Amazon, whose main markets were in the United States and Canada. If you are a product or brand, and want to sell it directly to you, you can use the Amazon platform. Amazon has a high threshold for entry. As long as you have a trademark, product quality assurance and a good target market, it is undoubtedly one of the best ways to enter the cross-border e-commerce market through Amazon.
if you choose Amazon, you'd better have better supplier cooperation resources. The quality of suppliers needs to be very stable, and it is best to have strong research and development capabilities. In addition, it is recommended that novices who are ready to enter the business receive professional training and learn more about the policy and knowledge of opening stores. Amazon store, traffic is the key. Amazon traffic is mainly divided into internal traffic and external traffic, similar to Taobao in China. At the same time, we should pay attention to the marketing of SNS community, and the marketing methods such as soft text are also more effective.
To truly become a seller of Amazon, you need to meet several requirements:
1. You should have good product resources, because Amazon's cross-border e-commerce focuses on products.
2. Secondly, after a series of training, you should master the operation skills and the relevant rules of store entry and product release. Otherwise, the store will be closed or there will be legal disputes. It is best to have a computer dedicated to logging in Amazon account, because a computer can only log in to one account.
3. You need an American bank card to do foreign trade in Amazon, because the sales generated by Amazon stores are kept in Amazon's own account system. If you want to withdraw the money, you need an American bank card. You can choose a domestic agency to solve this problem, or you can ask overseas customers or friends for help.
4. Amazon just upgraded its brand filing system. Do you file related brands with the Trademark Office? Whether it is TM or R standard, it is recognized at this stage! That is to say, at present, as long as the trademark with Serial Number is officially registered, it can be filed! It is recommended to register foreign trademarks about 8 months in advance, and Shenzhen Kaidemeng Intellectual Property Agency Co., Ltd., a first-class agent, is recommended. They have been focusing on foreign trademark registration for more than 8 years.
In addition, choosing Amazon needs a good foreign trade foundation and resources, as well as a certain economic strength, because making this platform requires long-term persistence and long-term investment.