In 2002, it was awarded: China's Famous Brand, China's Best-Selling Brand

In 2002, Hong Kong superstar Andy Lau was invited to serve as the brand image spokesperson of Guirenniao

In 2003, it was awarded: Product Quality National Inspection-Free, Fujian Famous Trademark, China Reputation Quality Service AAA Enterprise

In 2003, Hong Kong diva superstar Cecilia Cheung was invited to join, and she and Andy Lau *** served as the Guireniao brand image spokesperson

2004 Won: Fujian Famous Brand

In 2004, Hong Kong superstar Andy Lau was invited to serve as the brand image spokesperson of Guirenniao

In 2005, he was awarded: Chinese Famous Brand and China Well-known Trademark

2005 Signed a strategic partnership with the International Association of Athletics Federations in East Asia and the only designated sports equipment manufacturer and sponsor in 2006

The 2006 American Dream Team 7 Visit to China and the top organizing committee of the China, United States, and Brazil International Basketball Tournament Sports equipment partner and designated sports equipment sponsor

Strategic partner and sole sports equipment sponsor of the Small Ball Sports Management Center of the State Sports General Administration of China

2007 Small Ball Sports Competition of the State Sports General Administration of China The strategic partner and the only sports equipment sponsor of the Small Ball Sports Management Center

The strategic partner and the only sports equipment sponsor of the Small Ball Sports Management Center of the State Sports General Administration of China in 2008

China The only sports equipment sponsor of the national golf team

The only sports equipment sponsor of the Chinese national billiard team

The only sports equipment sponsor of the Chinese national bowling team

China The only sports equipment sponsor of the national takraw team

The only sports equipment sponsor of the Chinese national squash team

The only sports equipment sponsor of the Chinese national cricket team

The only sports equipment sponsor of China's national rugby team

The only sports equipment sponsor of China's national throw team

In 2009, Guirenniao sponsored the "Beijing Bosozoku"

2009 At the end of the year, Guirenniao signed strategic cooperation agreements with Youku, Tudou, Xunlei Kankan, and Sohu Video, and started a video linkage marketing strategy. Later, it invested in Youku to film "Born Sportsman" (the first sports-themed online drama in China).

Guirenniao won the 2009-2010 iResearch "Fast Moving Apparel Effective Marketing Award" with the web drama "Born Sportsman".

In 2010, Guirenniao launched the snooker team’s Happy China Tour and signed 11 world-class snooker stars. The 11 snooker stars signed this time are all the world’s top stars, including Osha Levine, Hendry and Selby, Carter, Maguire, Mark Allen, Robertson, Alberton, Mark King, Marco Marco, Liang Wenbo. In the Shanghai Masters, Carter, a player sponsored by Guirenniao, won the championship; at the World Championships, Robertson, a player sponsored by Guirenniao, won the championship.

In 2010, Guirenniao signed five contracts, including Chen Wenbin, the head coach of the men's weightlifting team of the Chinese national team, Sui Feifei, the gold medal coach of the WCBA, Li Yan, the head coach of the short track speed skating team, Chen Liren, the gold medal coach of Taekwondo, and Xia Yanfei, the gold medal coach of rhythmic gymnastics. Well-known coaches form a "Happy Coaching Group" to jointly advocate and promote happiness in sports.

In 2010, Guirenniao officially joined hands with Asia's "new flying star" Lao Yi, the men's 100m champion of the 16th Asian Games, to create a professional sports brand.

Guirenniao was selected as one of the top ten emerging brands in the textile and apparel industry in 2010.

Guirenniao won the double honors of "China's Top Ten Sports Shoe Companies" and "Top 100 Most Valuable Footwear Industry". The "2010 China Footwear Industry Top 100 Most Valuable Brands" event was organized by the National Leather and Footwear Industry Productivity Promotion Center, the National Footwear Industry Information Center, the National Footwear Quality Supervision and Inspection Center (Beijing), and the National Leather Products Quality Authoritative organizations in the industry such as the Supervision and Inspection Center co-sponsored the event.

Corporate Culture

Looking back at the Olympic Games, the three words "harmony" evolved at the opening ceremony profoundly conveyed the concept of the Beijing Olympics. This actually conveyed the spirit of China The concept and a strategic direction for the development of the entire society - "Harmony is the most precious".

"Harmony is the most precious" is quoted from "The Analects of Confucius", which means harmony, concord and harmony. This coincides with the three meanings of "harmony" in the opening ceremony of the Olympic Games.

If you want to value harmony, I think you must first put people first. When thinking about "harmony" culture, it all comes down to "people". Liu Bei once said: "If you are doing great things, you must put people first." If the ancients wanted to achieve hegemony, they must first gather talents from all over the world, but what about today's fierce market competition?

Applying "people-oriented" to business operations means that customer satisfaction is our goal. Do our best to provide customers with high-quality and satisfactory services, constantly put forward higher requirements for ourselves, and strive for excellence. This is the fundamental starting point and final destination of our external operations. Of course, before that, we must first have a group of satisfied employees. Because after all, an enterprise is a mechanism that uses talents to create profits. Over the years, Guirenniao's career has been going through many obstacles. Following the development of the company, Guirenniao's team has become increasingly larger and more detailed. This is also a reflection of the company's growth. We have always respected everyone, and we have always expected to grow together with everyone. Therefore, I believe that the essence of "people-oriented" is to build an "alliance between people and an alliance between people and society." Only when we achieve this good alliance relationship can our company be on the right track.

Only when we stand firm on "people-oriented" and realize that "harmony is precious" will you discover the philosophy of "harmony".

"Harmony" is a profound knowledge and the accumulation of thousands of years of Chinese culture. It emphasizes a good social relationship. The ability to harmoniously maintain numerous relationship networks is a necessary condition for the long-term development of an enterprise.

"Harmony" is the magnanimity of an enterprise, a mind that is inclusive of all things and embraces all rivers. When an enterprise looks at market development with such a mind and vision, listen to what others have to say and learn from their strengths. Only then can we be neither arrogant nor impetuous, and be calm and unhurried. Only on this basis can harmony, peace, and harmony be developed, and only on this basis can "harmony" in these aspects have a solid and solid foundation, and can it truly become "valuable".

"Harmony" also contains power. I think that only when we truly interpret the true meaning of "harmony is precious" can we "strive for supremacy".

"People-oriented, harmony is most important" is not a high-level slogan, but a real action in Guirenniao's business. Create a "people-oriented, harmonious" corporate atmosphere. Only with such an atmosphere can our enterprise have long-term vitality.

To deal with people in harmony will definitely make people valuable.

Harmony is precious, and people are precious, so those who can "noble others" will unite everyone and be unstoppable.

Brand Concept

From "Noble Bird, Unstoppable" in 2008, to "Life is a kind of sport" in 2009, and then to "Happiness in Sports" in 2010 Through a series of brand publicity and promotion strategies, Guirenniao has gradually explored the DNA of sports; implanted the brand-new sports cultural concept of "sports happiness" into the hearts of consumers, and promoted the Guirenniao brand in the fiercely competitive sporting goods market. Reach a new level with a differentiated and personalized high profile.

Right now, things like “win, practice, challenge, star, hero” are the demands of most sports brands at home and abroad. Most of them are full of pressure and filled with competition. How to use differentiated brand positioning? Standing out has always been a question that Guirenniao has been thinking about.

Through thorough analysis and thinking of the market and industry, Guirenniao, as a sports brand, has a newer and deeper understanding of sports: "The reason why humans exercise is not to pursue rankings, not to pursue rankings. The emphasis on star athletes and personal heroism is not a professional sports arena, but a return to the essence of sports and the pursuit of relaxed happiness.

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“Sports events can be divided into professional and non-professional. However, the essence of sports is not divided into professional and non-professional. Taking happiness as the foundation of sports is not limited to a few sports stars and personal heroism. It belongs to everyone, not limited to the professional arena, but represents gregariousness, sharing and fun. What we pursue is not competition and success or failure, but happiness without pressure. ”

In 2009, General Secretary Hu Jintao once pointed out that we must strive to promote our country from a sports power to a sports power. In the post-Beijing Olympics era, strengthening people’s physical fitness and improving the physical quality and quality of life of the entire nation will become our country’s goal. The core goal of sports development. Guirenniao believes that the idea of ??happiness caters to the pursuit of avant-garde and fashion among the younger generation. Regardless of age, gender, height or weight, they can abandon all prejudices, forget all worries, and sweat to their heart's content. Enjoy happiness in the world of sports. At present, our lack of reserve talents in various sports is caused by the lack of a good mass foundation. Sports is a national sport, and it must have a good mass foundation in various sports. Good family investment. "Korean football is oriented towards happiness. After forming a strong foundation, it then moves up. When it reaches the competitive level, it begins to be oriented towards honor, achievement, utility and spirit. "Guirenniao's concept of "sports happiness" coincides with my country's goal of building a "sports power".

"Guirenniao's differentiated positioning breaks out of the old 'arms race' of sports brands. I walked on a new road and ran happily. If people take happiness as the foundation of their sports, China will become a better place. ”

When the standard actions of Chinese sports brands in the “Sports Star CCTV Advertisement” suffered from aesthetic fatigue, a series of people-friendly and humorous advertisements quietly ignited consumers’ curiosity - a retired old man defeated a table tennis master, an innocent man The beautiful girl defeated the tennis queen... When these seemingly impossible things happened, Guirenniao's brand declaration of "Being happier, who is afraid of whom?" was deeply rooted in the hearts of the audience with a knowing smile.

Many people watched. People who have passed Guirenniao's "Happy Sports Pact" have said, such as "Even if you can't run fast, you must run happily", "Even if you can't jump high, you must jump happily", "I decided to break records every time I exercise. "Happier than last time" and other words express the aspirations of many ordinary consumers and can easily cause screams.