The corporate name of the headquarters of Mixue Ice City is Mixue Ice City Co., Ltd.

Mixue Ice City Co., Ltd. was established on April 3, 28, and its registered place is located at Room 164, Beijin Commercial Center, Donghanhai, Wenhua Road, Jinshui District, Zhengzhou City. Its legal representative is Zhang Hongfu. Business scope includes general projects: enterprise management consulting, enterprise marketing planning, enterprise image planning, exhibition service and hotel management consulting.

On June 3, 221, Weibo of Mixue Ice City issued a statement, saying that recently, major online platforms have been re-creating the brand LOGO and trademark logo of Mixue Ice City. In order to further standardize the use of the logo, Mixue Ice City Co., Ltd. declares as follows:

1. As the exclusive owner of Mixue Ice City series trademarks, our company enjoys the exclusive rights of Mixue Ice City series trademarks. We found that some members of the public and the media combined logos with other people's intellectual property rights. This behavior is not our behavior, and all legal responsibilities arising from this behavior will be borne by the actor himself. Our company reserves the right to investigate the relevant legal responsibilities for any act that distorts or vilifies our brand image or infringes our intellectual property rights in any form or method.

2. When engaging in brand promotion, marketing and other commercial activities, the franchised stores of Mixue Ice City shall abide by the Advertising Law of the People's Republic of China and other relevant national laws and regulations and the stipulations on advertising promotion and promotion activities under the Franchise Contract signed with our company. For publicity materials, advertisements, etc., which are released and used without our company's review and confirmation, the franchised stores shall bear all legal liabilities and liabilities for breach of contract arising therefrom.