You can refer to Article 5 of the "Anti-Unfair Competition Law" Operators shall not use the following unfair means to engage in market transactions and harm competitors:

(1) Impersonating others Registered trademark;

(2) Using the unique name, packaging, and decoration of well-known goods without authorization, or using names, packaging, and decoration similar to those of well-known goods, causing confusion with other people's well-known goods, and confusing buyers. Mistakenly believing that it is the well-known product;

(3) Using other people’s business names or names without authorization to cause people to mistake them for other people’s products;

(4) Counterfeiting or counterfeiting on the product Falsely using quality marks such as certification marks and famous quality marks, forging the place of origin, and making misleading and false representations of product quality.

The other party’s behavior may involve items (2) or (3) above. The specific situation depends on how the other party’s promotional materials express it. In terms of processing procedures, you must conduct evidence preservation. The best way is to go to a notary office to conduct evidence preservation on online videos (or TV programs). If the evidence preserved can indeed apply to the above-mentioned laws, you can report it to the industrial and commercial department or file a lawsuit in court. At the same time, you must prepare the corresponding evidence and use the benefits obtained by the other party due to the infringement as the basis for compensation to you.