AMI means "friend" in French, symbolizing relaxed, friendly and original fashion, and conveying youthful, cool and casual Parisian fashion. Among them, AMI DE COEUR is literally translated as "sincere friend", which was released in 20 17 and became the most iconic symbol of the brand. It was published by Alexandre on 201kloc-0.
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20 13, Amy takes France? ANDAM Fashion Award also became the first menswear brand to win the award. The founder was also selected into the top 500 authoritative fashion media and won the "Designer of the Year" award of GQ magazine for many times.
The success of AMI stems from its unique brand story: inspired by Paris, it always conveys the brand's core values (including friendship, joy and tolerance), and takes the highly recognizable "Ami de C? Ur "logo is a brand symbol, and passionate designers are also brand spokespersons.
Phoenix Net-Sequoia China settled in AMI to help outstanding French designers embrace technology.