Cross-border e-commerce platforms can be divided into B2B, B2C, C2C and other different types, but they can be summarized as 2B and 2C.
①2B platform: The mainstream platforms include Alibaba International Station, Amazon Business, Dunhuang Network, TradeKey, China Manufacturing Network, EC2 1, global sources, etc. The buyers and sellers of these platforms are basically enterprises, and their main fields are different, so they can choose according to their needs.
22C platform: 2C platform has the same characteristics that buyers are basically individuals, and orders are mostly small batches or even single pieces; There are different types of sellers, including large and medium-sized enterprises or brands, small and micro enterprises and individuals.
Second, the market choice, look at the market and choose products, each market has its own characteristics, and the popular product categories are different.
What we are doing now is more in Europe, America and Southeast Asia. Of course, there are also many powerful sellers who will deploy multiple markets, channels and platforms at the same time.
Third, pay attention to opening a shop. Here, I suggest you open a shop in the name of the company, which is the same as the trademark.
If it is an individual partnership, you can also register a company. After all, the cost is not high. Perhaps in a few years, cross-border e-commerce platforms will require sellers to be companies! Prepare in advance, be prepared.
Opening a store: a clever combination of third-party platform and self-built shopping mall. For sellers who have just set foot in cross-border e-commerce, it is recommended to choose a third-party platform with a certain volume first.
These platforms have mature rules, which are based on the platform's long-term experience accumulation. First, they can best protect the interests of buyers, and then maintain fair competition to the greatest extent.
In addition, the traffic of the third-party platform is high, and the natural traffic does not cost money, but increasing the traffic must definitely pay for promotion and drainage.
The disadvantage of the third-party platform is that the bigger the store, the greater the strategic hidden danger, and a casual mistake may lead to the closure of the platform.
If you have the conditions, you can build your own shopping mall, with little hidden danger.
However, the self-built foreign trade mall is not to seek traffic, but to endorse the brand. Its significance can never be simply understood as sales, because online means that it is in a state of promotion and information dissemination, so the first function is information dissemination, followed by trading.
Fourth, pay attention to product selection, because product selection is always the first step of marketing, and marketing serves the final sales, so product selection is the top priority of cross-border e-commerce!
When selecting products, we must pay more attention to the hot-selling products on the platform and be familiar with the rules for selecting products on the platform. Of course, it is best to develop products according to local market demand and consumer preferences, combined with their own advantages.
Finally, having the thinking of product development, having a clear understanding of the market and having the method of selecting products are the basic requirements for every cross-border e-commerce practitioner.
To be a novice in cross-border e-commerce, in addition to basic knowledge, you must have practical experience in order to run the store better.