First of all, since the birth of B.Duck Little Yellow Duck, its cute and lovely image has captured the hearts of a large number of young people, growing up with the childhood memories of the younger generation and the Z generation. It has its own personality of happiness and love of travel, which coincides with the life attitude of Z generation in pursuit of exploration and publicity and becomes their spiritual belief.

Secondly, in terms of product layout, B.Duck's yellow duck products are diversified, involving many industries, including household goods, clothing, shoes and socks, tourism, stationery, fashion and fun, etc., and penetrate into the world of young people in life scenes, forming an indispensable part of their lives. Creative, interesting, fashionable and high-quality B.Duck products have gradually become the cultural symbol for young people to pursue the trend.

At the same time, B.Duck Little Yellow Duck has also cooperated with many excellent brands across borders, involving games, cultural creation, cultural travel, trends, new tea and other fields. The cooperative brands include Fifth Personality, Peace Elite, Forbidden City Wenchuang, artist Chen Fenwan and Naixue Tea. To meet the diversified needs of young consumers and the trend of cultural consumption.

Finally, B.Duck Little Yellow Duck is very forward-looking, and launched a series of blind boxes during the economic fire of blind boxes, such as the limited blind box named "Duck from the Sky" jointly launched with the peace elite, the blind box named after the Forbidden City, and the key cap blind box named after ZOMO. In addition to the joint blind box, B.Duck also launched the "Animal Party Series" plush blind box. The cute images of Little Yellow Duck dressed in various animal costumes are superimposed together, showing more levels of emotional interaction design, and once again strengthening the emotional link with young people, which is widely sought after.