I believe everyone is familiar with mini programs. After a long period of promotion and use, most people now accept the use of mini programs. Let’s take a look at what types of entrances there are to mini programs.

1

Social instant discount entrance

Applicable type: Mini programs that require WeChat payment

Entrance location: Access to social WeChat payment page for instant discounts

Introduction: On January 16, social instant discounts will be fully open. From now on, users can instantly enter the mini program through social networking.

How to use: After purchasing in an offline store, the user can receive the instant discount through the received template message, click "Invite friends to receive together" to share the instant discount to the WeChat group, and group friends can click to claim it. After receiving, the mini program entrance will appear on the page, and users can enter the mini program to consume.

2

Mini program advertising entrance

Applicable type: all mini program advertisers

Entrance location: advertising space within the mini program< /p>

Entrance introduction: On March 19, mini program advertising will be open.

Currently, mini programs support banner ads and video rewarded ads. Both types of ads support jump mini programs.

3

Service direct entrance

Applicable type: service mini program

Entrance location: WeChat search results page

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Entrance introduction: On April 18, WeChat internal testing service direct function.

After the user searches and enters keywords, the mini programs that participate in the direct service will be displayed to the user first. The direct service function gives the mini program a high-quality service entrance.

4

Open the mini program in the App

Applicable type: all mini programs

Entry location: within the App

Introduction to the entrance: On May 18th, the app will be able to open mini programs directly.

This function is among the "top three" in the list of enterprise entrance expectations, and now it has finally been realized. This also means that outside of WeChat, in addition to mini program codes and enterprise WeChat-related mini programs, Apps can also directly open mini programs.

5

Brand search entrance

Applicable type: all brand mini-programs

Entrance location: WeChat search results page

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Entrance introduction: On July 6, WeChat opened brand search capabilities.

All merchants that have opened brand search will have the ability to access the official brand area and micro homepage:

① The official brand area is an exclusive area under certified brand search. Users can access the brand Official channel for information and services.

②The micro homepage is a standardized applet provided by WeChat, including modules such as brand introduction, main products, services, and contact information.