Intellectual property rights are the source of a country’s commercial development. As developed countries attach great importance to intellectual property rights, trademarks are an important part of intellectual property rights. Trademarks are not only the key to the market, but also the company's competitiveness and assets. As combinations of Chinese characters commonly used in business are almost on the verge of registration, it is increasingly difficult for companies to apply for new trademarks, while many old trademarks are idle. Another trend is gradually becoming apparent, and trademark transaction data are also rising. It is foreseeable that trademark purchase will become the norm for small and medium-sized enterprises.

Why will purchasing trademarks become a common trend in the future?

Why will purchasing trademarks become a common trend in the future? The reasons are as follows:

1. Unable to think of a suitable trademark name. This is a problem encountered by most entrepreneurs during the mass entrepreneurship and innovation period. They often spend great efforts to gather the wisdom of many people and come up with it. A large number of names can no longer be registered as trademarks.

2. If the pass rate is too low, it may not be possible to submit a registered name.

The rejection rate of trademark applications is getting higher and higher. More and more people are competing for trademark rights, and naturally the approval rate of trademark applications is getting lower and lower. Here Azhi suggests that we should not blindly trust low-cost trademark registration agencies, and the final result of the meeting minutes is to reject them.

3. The trademark issuance time is too long. Currently, the approval and issuance time for trademarks in my country and many countries is about 1.5 years. For a business, a lot can change in a year and a half.

4. Trademarks have become the entry barrier for mainstream companies. Whether it is JD.com, Tmall Taobao or Amazon, products on almost all commercial platforms must have trademarks.

5. Improve the efficiency of trademark transfer, incorporate intellectual property rights into the national “13th Five-Year Plan” key special plans, vigorously promote the reform of trademark registration facilitation, ensure that applicants are provided with high-quality and efficient services, and improve physical trademark review quality and efficiency.

Driving a car requires a license, and doing business requires a trademark. In order to seize the best business opportunities, we cannot miss a minute or a second. The transfer period of a trademark does not affect the purchaser's use of the trademark. Enterprises that do not want to miss the market and urgently need to use trademarks can start by purchasing trademarks as soon as possible, master the trademarks, cultivate trademark value-added space, and invisibly add value to the enterprise.