Question 1: What does the brand authorization chain mean? Brand authorization, also known as brand licensing, originally originated in European and American countries. It is when the licensor who owns the brand authorizes its brand to the authorized person in a reasonable form. The licensee creates more value for the product by using the existing value of the well-known brand, including the brand's audience recognition, etc. to ensure that its product meets the quality assurance required by the brand. It usually has a certain production and sales scale. and qualified producers. Globally, brand licensing has become an industry worth nearly US$200 billion. At present, brand licensing in European and American countries has developed quite well. Many companies regard brand licensing as an important tool for marketing. It can even be said that brand licensing has become one of the most effective marketing and brand extension methods in modern times. But in China, brand licensing has just started and there is still a lot of market space.

Question 2: What does Tmall authorization chain mean? Authorization certificate and the like. For example: If D is a store opening company, the authorization issued by D is A1-A2-A3-B-C-D, and the authorization level is level 3. Among them, A1-A3 are regarded as brand owners, and the authorization between the brand owner and its subsidiary brand owners, and its subsidiaries or branches. Called a chain

Question 3: What does Tmall authorized chain mean? It means guaranteed authenticity, which is very reassuring. Look carefully on Taobao (the prices of items on Tmall are more expensive than those on Yetan, and the price fluctuation is not very large)

Question 4: What is the authorization chain? To enter Taobao, you must have a brand. You can register it yourself. You can find someone to authorize it

Question 5: What does the brand authorization link mentioned in Tmall rules mean? Authorization link level description:

The first level with the trademark holder as the source Authorization means that the trademark owner authorizes merchants to sell their branded goods.

A complete second-level authorization originating from the trademark holder means that the trademark owner authorizes a company to sell its branded goods, and the company authorizes a merchant to sell the branded goods. The merchant needs to provide the trademark owner’s authorization to a certain company. The company's authorization letter and the authorization letter from a company to the merchant. By analogy, complete authorization within the second/third/fourth level originates from the trademark holder.

For example:

The trademark owner authorizes Company A to sell the goods of its brand (regarded as the first-level authorization), and Company A authorizes Company B to sell the goods of the brand (regarded as the second-level authorization). Authorization), Company B authorizes merchants to sell products of this brand (regarded as third-level authorization).

Question 6: What does Sangfor two-link authorization mean? By default, only one external line can be connected. If you want to use dual external lines, you need to enable authorization

That is The number of ports. The default is one. If you want to use it more, you need to open the authorization.

Question 7: What is the complete authorization link level of the franchise store brand? The first-level authorization with the trademark holder as the source refers to the trademark owner authorizing the merchant to sell. its brand of merchandise.

A complete second-level authorization originating from the trademark holder means that the trademark owner authorizes a company to sell its branded goods, and the company authorizes a merchant to sell the branded goods. The merchant needs to provide the trademark owner’s authorization to a certain company. The company's authorization letter and the authorization letter from a company to the merchant. By analogy, complete authorization within the second/third/fourth level originates from the trademark holder.

For example:

The trademark owner authorizes Company A to sell the goods of its brand (regarded as the first-level authorization), and Company A authorizes Company B to sell the goods of the brand (regarded as the second-level authorization). Authorization), Company B authorizes merchants to sell products of this brand (regarded as third-level authorization).

Question 8: Tmall brand licensing issue! 15 points You need the manufacturer authorization of this brand and a complete purchase and sales chain

Question 9: What are trademark licensors and trademark owners? (When signing a contract with Taobao Mall, it did not pass the review because the trademark authorizer and the trademark owner are inconsistent) The trademark owner, that is, the registrant at the time of trademark registration, can be an individual or a company

You can go to Check on the Trademark Office website (of course, check the registration information in mainland China) to find out who the registrant is, the owner

And the authorizer is the trademark business authorization letter/agreement you hold. The party to whom you issued the authorized operating rights

If the licensor is not the trademark owner, he should also provide a letter of authorization from the trademark owner

In other words, you If verification materials are provided, the authorization information should be:

1. The trademark owner authorizes the authorization directly to you, 2. Or authorizes it to the first-level agent, and the first-level agent authorizes the second-level agent. ....N-level agents are authorized to N 1 agents, and N 1 agents are authorized to you.

Haha, in short, the authorization chain from the trademark owner to you (whether directly or indirectly) must be complete and cannot be broken.

If you are authorized to operate That party is not the trademark owner, and he cannot provide proof that he is authorized, so it will not pass.

You should also pay attention to these things. A regular superior agent can definitely provide proof that he is authorized. Documents (agreement is best, but usually a letter of authorization is provided)

Question 10: Software that locates others via mobile phone without the authorization of the other party or sending links to the other party is all scammers