Legal analysis:

1. Obvious marking. The trademark should be simple and distinctive, and should be significantly different from other registered trademarks so that people can understand it at a glance and remember it. Do not deliberately imitate or allude to the names or graphics of others, especially well-known trademarks, and try to avoid choosing flowers, birds, fish, insects, pavilions, famous mountains and rivers that people have long used in "botanical gardens", "zoos" or "building complexes" etc., and which “weak trademarks” with stronger narratives have actual meanings.

2. Wide adaptability. The name or graphic of a trademark must adapt to the trademark laws of various countries, consumer psychology, languages, customs, and religious beliefs of various ethnic groups; it must also adapt to various occasions (such as packaging and decoration, various advertising media, amplification, Used in reduction, hollow, three-dimensional), etc. If a trademark is acceptable when used normally, but when it is used in a smaller size for some reason, due to the imbalance in the size of the trademark pattern, the original small characters are reduced to a blurry thin line that is unrecognizable. This kind of trademark cannot be called a trademark. For a good trademark.

3. Ingenious symbolism. Trademarks cannot directly represent the quality, main raw materials, functions, uses and other characteristics of the goods, nor can they be exaggerated or deceptive. However, trademarks cannot be far away from the fundamental attributes of the goods. Therefore, a good brand name should be rich in profound connotations and meanings, and be cleverly symbolic, such as "Hui Alai" brand sneakers, "Bailing" brand electronic keyboards, "Mitsubishi" brand cars, etc.

4. High degree of artistry. The shape of the trademark must be beautiful, novel and attractive, and have a unique artistic style, so that consumers can enjoy artistic beauty and make the goods marked with the trademark a good target for purchase.

5. Convenience of publicity. As the saying goes: "Good wine also depends on shouting." Therefore, in addition to the above requirements, a good trademark should also be easy to call, easy to write, and easy to combine with clever language as the main sentence of advertising for advertising, such as "'Golden Eagle" 'Tub, Tub Elite', etc. It can be seen from this that wild cursive Chinese characters are not convenient for writing and memorization, and separate graphics are not convenient for calling and advertising, so they are not suitable for use as a trademark alone.

Legal basis:

Article 9 of the "Trademark Law of the People's Republic of China" The trademark applied for registration should have distinctive features and be easy to identify.