What is the most important thing for an enterprise? That is, the brand, if an enterprise wants to do better, it is the most critical to start with the brand. With the development of Internet, e-commerce and the emergence of more brands, consumers will be more cautious when choosing, and more will start with good brands. Then when it comes to brand, it is inseparable from trademark. What is the relationship between trademark and brand?

Trademarks and brands are fundamentally different in concept. After trademark registration, it is the symbol and name part protected by law, which distinguishes consumers from similar products and focuses on laws and regulations; Brand is a complex, which is the sum of brand products, brand trademarks and brand enterprises. It has image, personality and life, and it focuses on the market. It can be simply considered that trademarks are the concrete embodiment of brands, and brands have a broader meaning, and brands have incredible power for the modern market.

However, brands without trademark registration are not protected by law. If your brand is formed, but the trademark is not officially registered, others may register your trademark. Because the trademark is a symbol that distinguishes it from other products, in the eyes of consumers, most of the influence of the brand lies in the trademark. At this time, if the trademark is registered, then your brand has no core, so the ownership of the trademark is self-evident.

Generally speaking, trademarks are more market-oriented, while brands are more market-oriented. Trademarks protect brand operation and brand access cards, brands create trademarks, and trademarks also make brands. There are essential differences between them, and they are closely related and complementary.