Longines has a long history and exquisite craftsmanship of more than 184 years. It also has a distinguished tradition and excellent experience in the field of sports timing. But when it comes to 10,000-yuan watches, how do you choose one? Many people will say "can Oubaolang", why is this? Which of the two watch brands, Longines and Omega, is better?

I believe everyone knows that the 10,000-yuan Omega has everything from formal wear to sports, from the sky to the sea, and business sports watches. With an average price of RMB 30,000 to RMB 50,000, you can choose from Omega’s “four kings”: Diefei, Constellation, Seamaster, and Speedmaster series. For some people, Longines only has two series: Classic Masters and Sports Diving Concas. In terms of product line, compared with Longines, there is no doubt that Omega has unique advantages and barriers. Therefore, many of the current choices between the two can be summarized in one sentence: buy Longines for entry and Omega for advanced. But in history, Omega and Longines were once comparable. The turning point was the "quartz crisis."

Affected by the "Quartz Crisis", Omega and Longines, whose comprehensive strengths were about the same at that time, fell into economic crisis and were on the verge of bankruptcy. They had even prepared for the worst and sold to a Japanese consortium. But then Swatch appeared and acquired Omega and Longines, and they became the two brothers of Swatch. However, due to the economic crisis, Omega's watches have been unsold. In order to cover up this phenomenon, Swatch decided to "cultivate Omega and lower Longines." And the movement R&D and production department that Longines is proud of was spun off, so the ETA movement used by Longines to this day. At the same time, Longines has filled the vacancies from the low-end to the top of the group and assumed the perfect transition function. Therefore, the positioning of the Omega brand will be slightly higher than Longines.

So how to choose the entry-level Longines? Generally speaking, most Longines pricing ranges are between 7K and 2W. This price range is actually the most cost-effective Longines. For example, the diving sports model Concas is not only a functional watch, but also the most valuable. There is also a series of traditional famous watchmakers with full charm, restrained and elegant.

However, something to note is that gold-plated watches will fade over time, so choose carefully. At the same time, in order to enhance the brand image and obtain more customer traffic, the Longines brand will also design some high-end K gold styles, and the prices are between 80,000 and 100,000 yuan. You need to think twice about this price, because no matter how expensive Longines is, the brand positioning cannot be achieved. At the level of Omega, it does not have the luxury advertised by Rolex, and the movement craftsmanship is not self-produced.

The choice of advanced Omega is much simpler and cruder. I believe everyone knows that Omega’s discounts are relatively strong, so when you go to a counter to buy a watch and select a style, I suggest you go for a bargain. Generally, you can get more or less discounts, which is a disguised way of saving money. In terms of style, Omega sports watches are the first choice. The Seamaster 300 is not only waterproof to 300%, but also equipped with a ceramic outer ring. It has a young and fashionable appearance, reasonable pricing and high value preservation. Next, choose Omega's Diefei. The three-hand calendar is simple and casual. Generally speaking, the blue dial is more valuable than the white dial. Secondly, you can choose Omega’s constellation. It is recommended to choose a progressive style, which will be more recognizable than the steel model.

I believe that after reading the above content, everyone will understand why there is a gap in the brand positioning of Omega and Longines today. Therefore, for consumers who only focus on durability, Longines is more cost-effective; and for those who pay attention to taste, Omega is more cost-effective.