According to the first paragraph of Article 4 of China's Trademark Law: "If a natural person, legal person or other organization needs to obtain the exclusive right to use the trademark of its goods or services in production and business activities, it shall apply to the Trademark Office for trademark registration." According to this regulation, natural persons, legal persons or other organizations should apply for registered trademarks for the needs of production and business activities. In other words, after the application, it depends on the specific use of the trademark. As for quantity, it is not a problem for the time being.
In fact, some professionals do an analysis and think that this behavior of light media is understandable. After all, the later stage requires development, and the first registration is also to ensure the normal development of the later stage.
In fact, in the previous Sino-US trade war, Huawei registered a large number of "God beast" series trademarks at one time for future development. Furthermore, Alibaba Group also purchased a large number of related copyrights at the beginning of its establishment, such as Ali Mama and ali dad. This behavior is crucial to the growth of the company. The main reason is that any recognizable symbol can bring some great commercial benefits.
In fact, it is worth noting that it is one and a half years after the trademark registration. Even if an enterprise registers a defensive trademark, if it does not use the trademark within three years, it will face the risk that the trademark will be revoked. The relevant system of the country is still relatively perfect.