Teaching plan for print advertising design [Classic] Teaching plan for print advertising design [Classic ]by-26-12-2813:16: Lecture 1: The Art of Print Advertising Design? Objective: To understand the concept of plane? Professional knowledge that a designer should have
Objectives: After you study, you should know how to complete the whole process of a design work
Course arrangement: 1. What is graphic design? It uses some pictures and words that meet our needs, and through the combination of artistic creativity and technical treatment, it expresses what we want to explain. Second, the development of graphic design? From thinking hand-drawn operation to thinking computer operation
from part to mass
With the development of science, computer has entered the field of art design, and a new art school of computer creativity has emerged. It is easy for everyone to master it.
It shows us a new and unique visual image.
Traditional graphic design is partial, and it will only be in the artist's superb skills and experienced experience. Only when the software of computer creative design system appears can graphic design be enlarged and simplified
It will make each of us have fantasies and fleeting thoughts that are not very vivid, and we can create them by ourselves
Third, the advantages of computer creative design: it can achieve the dual effects of photography and painting. Moreover, it provides a creative process with human-computer interaction.
It will not be difficult for us to reproduce the imaginary world.
Moreover, its many design means and special functions provide us with semi-finished products to a great extent.
Because computer creativity combines human fantasy, computer technology, art skills and teaching methods, So it has become a new occupation-computer graphic design
Street advertisements around us, leaflets in our hands, handbags, newspapers and magazines, media propaganda, and our meal cards and business cards when eating. From big to small, from time to space, this new occupation has already turned into an information means to fill our lives
Fourth, how does the computer help us to carry out graphic creativity? People have developed many application softwares, which we call computer creative system software. These application softwares include tools, paper and pigments that we want to use, and we only need to master them. In addition, many unexpected effects are integrated in computer application software, and we can use them to enrich our creativity.
The advantage of computer creative design is that it can be modified anytime and anywhere; You can use rich colors, mix and use them at will, and we don't need to look for them specially; And fast, efficient, commercial avant-garde, more in line with people's lives, cultural needs < P > 5, then how to become a computer graphic designer? How to become a graphic designer better? How can we become a qualified designer? I think, as long as you love life and are interested in this industry, plus a little sweat, you can
operate the computer, which is much simpler than learning scientific knowledge, but it should be based on cultural knowledge. We have cultural knowledge and we can learn scientific knowledge. We are confident that everyone has associations. It can also be said that each of us can become a member of this profession.
For the profession of computer graphic design, it is an information transmission window for the vast number of users, so we must have excellent skills and rich practical experience, that is, we must be able to find honey before we can lead others to taste it.
Another point is that computer art creation is more commercial. People can use it to promote products or public welfare more quickly, well and economically, from intangible to tangible, from fantasy to reality, so computer art creation also has different norms for different occupations, which requires us to have various and diversified professional qualities, so that our works can find a suitable position in different occasions, thus improving social competitiveness. VI. Application of graphic design? Today's society is an information society. For the image strategic competition under the market economy, a large number of computer artists are needed.
Computer artists are widely distributed in IT fields such as game production, film and television production, advertisement production, web page beautification, building decoration, clothing, product packaging, etc.
CIS corporateidentitysystem includes: MI design, Impression of MindIdentity enterprises in society, customers and consumers
BI design: image of corporate content, personality and temperament with behaviorism
VI design: corporate publicity with VisualIdentity, visibility
VII. Challenges and countermeasures (plane field): visual communication with others, Let others achieve * * * through your works, thus generating the desire and emotion of favor, trust and ownership
A qualified designer needs to properly express his imagination in appropriate occasions to express the correct information
We need to communicate with others visually to achieve * * * *
Just like the melody played by a musician will make us intoxicated, The body language interpreted by dancers makes us understand his mind.
As a professional and new art school, it needs a higher level of groups if it wants to develop and better meet our life. Therefore, we should constantly improve ourselves and improve our professional ability.
We should know our own personality? Self-improvement, positioning, and improving one's own value
choleric quality: advantages, high excitability, energy, enthusiasm, decisiveness
disadvantages, poor inhibition, impatience, subjectiveness
bloody quality: advantages: agility, flexibility, strong adaptability to the environment, optimism
lack of patience, and three points of blood
sticky. High IQ
withdrawn and slow to move
We should cultivate our cognitive abilities: observation, recording random thoughts, logical thinking, imagination, IQ and EQ, self-study, humor
VIII. What tools should we master? 1. PHOTOSHOP is an excellent image processing software, and the generated bitmap format can express true color
It supports dual-platform operation
It is widely used in game environment production, film and television stunt production, advertisement production, webpage beautification, architectural spring effect treatment, clothing and product packaging design and production
2. ILLUSTRATOR is an excellent vector graphics and bitmap graphics processing software. Supports dual-platform operation
It is widely used in advertisement production, webpage beautification, VI design of clothing and product packaging, etc.
3. PAGEMAKER is a world-renowned typesetting software, which supports dual-platform operation
It is powerful in text editing and processing
It is widely used in advertisement production, book and magazine typesetting, VI design, etc.
4. FREEHAND is an excellent two-dimensional drawing software. The generated images are in vector format
and are widely used in advertising production, webpage beautification, clothing and product packaging VI design
5. ACROBAT is a necessary tool for document exchange
to generate information electronically and support the integration of graphics and text
9. The basis for our design: 1. Mastering the functions of each software
2. Establishing creative files. Enrich creative thinking
1) Collection of clip art: wide sources
Enrich works, stimulate creativity, connect themes
2) Photographs (artistic style): realistic expression, increase the authenticity of works, and emphasize the spread information
If appropriate pruning, cutting, filters, stunts, effects, oversize, oversize and oversize are used. Creative treasure house
3. Books: the ocean of knowledge
Absorb knowledge and improve yourself
Books are the ocean of knowledge, one's knowledge is limited, and everyone's knowledge is infinite
Books are the warehouses for people to store knowledge
Absorb knowledge and improve themselves. Is the best way to succeed
1. Design requirements: 1), attract attention (appearance) 2), create unforgettable visual impression (effect) 3), convey some information (customer products, business address, telephone number, etc.) 11. Implementation method: 1), size: the size of the font and graphics itself, strong contrast, and necessary space blank. It is easy to produce a strong visual effect
using a single color
matching light and shade
using black and white colors
If your work is on the display shelf, the surrounding colors are very eye-catching, then do you occupy a prominent day
discordant colors
using colors that others can't think of
will create an unforgettable impression
3), surprising. Know the theme
and then use unexpected fonts, inflammatory cartoons, etc.
4), visual pun: it can attract others without losing entertainment and interest
5), be the first in the world: according to market uses, such as the decency and taboo of the industry, take appropriate outrageous, exaggerated and disharmonious expressions
. Intention on our own progress
vague and ambiguous words, pictures or too artificial, too much rendering can be avoided
XII. How to complete our works? In the face of design, you will encounter some restrictions, which will not hinder your association, but will indeed affect your working time
such as: delivery channels, room requirements, budget and deadline
delivery channels: media, online requirements for speed, film and television requirements for rich colors
printing, exquisite albums, newspapers and periodicals, illustrations for rich mastheads, black and white colors, etc
. Size, color
Use: What channels are used
Main text: Emphasize the theme, what does your work explain (language and words)
Notice text: explanatory text, and help-seeking text
Chart composition: company reports, logos, product pictures, etc.
Budget: We work only for our own survival, and our own survival requires the survival of enterprises. To achieve the best results
Deadline: If it is necessary to go to outdoor service, etc.
What does it mean? It is a good creative work, which needs some special graphics, but you can't do anything about it. It will inevitably involve time.
If you are not in a hurry, you can choose the existing photos, and if you are not in a hurry and have funds, it will be better and more "cumbersome" creativity.
XIII. Arrangement of advertising design: 1. Title: It is the main part of advertising text < It is the crowning point in the advertisement
2. Text: As we said, the text is often an introduction to the characteristics of the goods
It is an extension, enrichment and development of the title
We use it to explain something to readers
3. Illustrations: to show information by visual arts, it is generally targeted
and the credibility of illustrations
4. Slogans: slogans. Clear connotation and outstanding personality; Novel and unique, eye-catching; Strong permanence and good adaptability; Uniform white graphics, simple and clear colors, in line with the industry; Ensure the accuracy, which can be increased or decreased
6. Color: the hue that stimulates vision
, the brightness of the primary color of the image, the distribution of
hue in the computer from zero to 255, the distribution of color on the color circle, the saturation of black and white or various grayscales, the purity of color
also known as chroma
contrast, Differences between different colors
Mixing ratio
7. Company name, manufacturer name and trade name
8. Form: appropriate density and relaxed vision, which can be generally divided into: (full layout: S-shaped, oblique, upright, horizontal) (starry sky: mostly supermarket posters, etc.) (horizontal shape: picture center) (up and down) Focus, guide observation) (repetition: word diagram, word diagram) 9. Use of points, lines and surfaces: horizontal line, wide vertical line, tall diagonal line, danger, movement and impact
curve: graceful and elegant
straight line: firm and resolute
spiral line: ascending.