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When entering Tmall, what is the difference between the R mark and the TM mark?

First of all, the difference between the R mark and the TM mark is that the R mark is recognized by the country and protected by law. The TM mark is not protected by law.

Tmall is a shopping platform that focuses on brand development, so when merchants want to open a Tmall store, they must have their own brand. 80% of Tmall categories require R and TM labels. It is directly impossible to settle in.

Some categories of TM bids can be accepted, and the deposit is 50,000 more than R bids.