In entrepreneurship, action is the core of realizing dreams and solving all problems. Listen to others and you are the listener of other people's stories. Do it yourself and others will become the listeners of your story. So do you know the story of starting a business from scratch? I will answer it for you. I hope it will be helpful to everyone. Welcome to read!

Story of starting a business from scratch 1

10 years ago, a clothing store named "One Plus One" was quietly born in Guangzhou. The owner is 20-year-old Chen Zhanhong.

Ten years later, "One Plus One" developed from a family clothing workshop into a fashion design company, and then established "One Plus One" Industrial Co., Ltd., starting a business without capital. In 10 years, Chen Zhanhong grew from a The self-employed person has become a big boss with more than 20 companies, with assets worth tens of millions of yuan. He earns about 15 million US dollars in foreign exchange every year from exporting clothing alone.

With such rapid and remarkable development, in addition to the right time, location, and people, the superb skills of market manipulation cannot be underestimated.

The industries of "One Plus One" include clothing, electrical appliances, footwear, catering, etc., but clothing is the bulk, accounting for 80% of the total revenue. Clothing styles and fabrics are updated on a quarterly and monthly basis, so it is crucial to keep track of the market's pulse during rapid changes. Chen Zhanhong said that he uses a "platoon tactic", that is, every time he designs a novel garment, he must put a row of "front guns" on the market to test the market demand, and then decide based on the sensational effect of the first row of guns. The amount of the second and third batches.

The excellence of "One Plus One" lies in its controlled "bombardment" of the market. There is always room for each new product to be launched into the market, and it will never "bombard" it too much. Chen Zhanhong's idea is that customers are just like eating when they buy something. If they are too full of something at once, they will become bored with it and will no longer be interested in it.

A product is one-time, but a trademark is long-term. If you start a business without capital, if you get tired of the "One Plus One" trademark, it will be difficult to open up the market in the future. Therefore, when each new product of "One Plus One" is the best-selling, the next new product will mature. , you can constantly bombard the market with "fast" and "new".

In order to ensure the "fast" and "new" characteristics of "One Plus One" products, Chen Zhanhong attaches great importance to information and strives to turn information into products in the shortest possible time to seize the "new trend" of clothing. . Currently, "One Plus One" has 20 styles of suits alone. Starting a business without capital cannot win the market with certainty by relying on "fastness" and "newness". The real ruler of the market is the customer. Only by winning customers can we win the market and ensure a powerful "boom".

Therefore, "One Plus One" launched the "tailor-made" and "lifetime warranty" methods. Customers who are visiting abroad, getting married, and some customers with special figures can go to "One Plus One" to get tailor-made high-end suits. Usually, "One Plus One" also launches "tailor-made" and "lifetime warranty" methods. Customers who are visiting abroad, getting married, and some customers with special figures can go to "One Plus One" to get tailor-made high-end suits. When you buy a suit at One Plus One, you can also get a "lifetime warranty". Suits that are fat and don't fit can be modified to fit them properly. This "One Plus One" clothing store specializing in suits has expanded from one to seven, but it cannot meet the demand.

Self-made Entrepreneurship Story 2

A farmer named Sun went to Beijing to look for work one year. Once, he went to the streets with several fellow villagers and passed a market. He was thirsty. They wanted to buy some fruits to eat, but the high prices of those fruits stopped them as migrant workers. Suddenly, he saw a pile of jujubes, which were jujubes from his hometown. He knew that the dates were very cheap in his hometown, only 6 cents per catty, so he decided to buy a catty to quench his thirst. When he asked about the price, he was surprised: 3 yuan and 50 cents per catty? "It's so expensive, you guys make too much money." What a shame!" said a fellow traveler.

The speaker is unintentional, but the listener is intentional. Sun thought, how profitable it would be if the price of a jujube varied so much! So, he immediately returned to his hometown, relying on his fellow villager connections, He bought 3 tons of jujubes on credit and took a car to Beijing. He went to a large market in Fengtai District and wholesaled the jujubes to vendors at a price of 2 yuan and 9 cents. These bright red jujubes with dewdrops They were immediately sold out, and within a month he traveled to and from Beijing and Shandong 5 or 6 times. Sun has been doing this for half a year and is familiar with the road. Not only did he deal in jujubes, but he also began to deal in other local specialties from Shandong. The business expanded step by step and became prosperous step by step. Today, he is a well-known dealer in Shandong local specialties in the capital, with assets worth tens of millions.

Self-made Entrepreneurship Story 3

He is a loser, a liar, and a deserter in the business. No one takes him seriously because he has no ability to compete with others. condition. So, how does Su Hongda get ahead? How can a start-up without capital be so far ahead on the road to success that the company earns more than 500,000 yuan in profits every year? Su Hongda is not a young and promising person. When he was 35 years old, he was still a handyman in the factory, earning a monthly income of It can only support a family of three, and the wife still needs to do some odd sewing work for others to help support the family. The age of 35 was a turning point in Hongda's life. One day, he passed by a real estate agency near his home and found that the employees inside were dozing off. Although the building buying and selling situation was lively at that time, only the real estate company was deserted. There were only a few building information posted at the door, and there was also information about the company's concession. Hongda suddenly had an idea and thought this was a rare good opportunity. Although he did not have enough money to start some small business, his mother-in-law had considerable savings, so he decided to discuss it with her. When he started his business, he kept customer introduction fees to a minimum and only took half of the commission.

In addition, he adopts a "stalking" policy, not afraid of wasting his words, and constantly introduces houses that suit them to the customers who come to the door. At the last moment, the other party finally finds his ideal house. Never give up easily. Many customers come to a real estate company to buy a house, but they actually have no idea in mind. If the salesperson knows how to grasp their psychological weaknesses and serve them sincerely, the customers will naturally rely on you for everything and will not want to go to another real estate company. Purchased.

Starting from scratch business story 4

A successful example of successfully trafficking a truckload of fruits and vegetables without spending any money: In 1996, I came to Guangzhou, a newly developed city. I want to start a business of my own here, but as I have no diploma, no technical expertise and am a novice, I always hit a wall when looking for a job. I don't have much money left, and if I can't find a job to make ends meet, it will become a problem. I didn’t dare to stay in a hotel anymore, so I had to find a newspaper and sleep on the side of the road at night. My top priority is to survive and then find development. Being unfamiliar with the place, I looked at the flow of people coming and going. An old man carrying plums on his shoulders came over and hawked: Sir: 2 yuan a pound, please have some. What? Two yuan per catty? This is only two or three cents in my hometown!!!

I found the fruit wholesale market, and when I asked about the wholesale price, it was 1.2-1.5 yuan. I jumped up in shock. : Boss, I have a lot of this stuff. Come to my hometown, how about I give you 6 cents a pound? Fruit Boss: OK, I’m happy to cooperate with you. You and I will go over and have a look. On the third day, an "advertisement" for purchasing plum fruits was posted on my doorstep, and people selling plum fruits came and went. I have made more than 10,000 yuan in these days. Taste the sweetness, I often go to Guangdong.

Self-made Entrepreneurship Story 5

In modern economic activities, if their own economic strength is insufficient but they still want to develop their careers, many people will also "borrow chickens to lay eggs" and "borrow money" , invest in production, earn money, and develop and expand your own strength. This business strategy is also called "operating with debt and traveling around the world without money." "However, today, when everyone knows how to borrow chickens to lay eggs, "chickens" are not so easy to borrow, and many techniques have to be paid attention to. Giving people the word "letter" is the fundamental method in borrowing chicken techniques.

In Guangzhou, there is a private business owner named Yue Yaxian with assets of several million yuan. His family was extremely poor back then.

With a salary of 36 yuan, let alone poverty, it was difficult to make a living. He was determined to make a career. I started a business with no capital, so I borrowed money from my neighbor Aunt Pan, who had several sons in Hong Kong. He initially borrowed 10 yuan and agreed to pay it back within a week, but he didn't touch the money at all. He just locked it in a box and returned it on time. A few months later, he borrowed another 20 yuan from Aunt Pan. She agreed on a return date, but he didn't use it. When it was due, the original money would be repaid with interest. In this way, he borrowed and repaid again and again, and more than half a year passed. I really haven’t used any of the money I borrowed. When Aunt Pan repeatedly praised her for being "reliable," Yue Yaxian told her his plans and difficulties in opening a "small shop that facilitates residents' daily lives." Aunt Pan was also very cheerful. She smiled and comforted him: "Don't worry, Yaxian wants to open a store. It's no problem to lend you eight thousand yuan." In this way, Yue Yaxian raised entrepreneurial capital with good "reputation". Money is the hard capital for investment and entrepreneurship. For people who have no money or insufficient financial resources, if they can borrow money, their dreams can come true. The Bank of China has more than 200 billion in personal deposits. If you are a reputable businessman, you will never have to worry about lack of money.

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