Lanc?me points will be cleared in three years.

Lanc?me’s points are calculated based on the natural year, with a validity period of three years. They are cleared on a rolling basis and are implemented at the end of December every year. That is, the points earned by the customer in the first year are valid as long as they are used before the end of the third year. Lanc?me counter points will expire and be cleared at the end of the year.

Lancome was born in France in 1935. It is a brand founded by Armand Petitjean.

As a world-renowned high-end cosmetics brand, Lanc?me is involved in many product fields such as skin care, makeup, and perfume. It is mainly targeted at mature women aged 25 to 40 with higher education and income levels.

Brand logo

The name LANCOME comes from LANCOSME, a castle in central France. For ease of pronunciation, the "S" letter in the castle name was replaced with a typical French macron. And because there are many roses planted around the "Lancome Castle", it is full of romantic mood and the rose has become the symbol of the Lanc?me brand.

Brand founder Armand believes that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand symbol of LANCOME. Lanc?me's original trademark included symbols representing its three series: rose: representing the perfume series; lotus: representing the skin care series; and angel: representing the makeup series.

"The European beauty represented by Lanc?me is the most easily accepted by Chinese women because it is fashionable yet approachable; it is lively and has enough connotation."