Red Bull is not a real Chinese brand, but was developed by Thai-Chinese Xu Shubiao in 1966 and named Red Bull. It happened to be the period of rapid economic development in Thailand, and all walks of life were blooming. Of course, many workers also lived a very hard life. Red Bull, as a functional drink, can help people refresh themselves and help with labor to a certain extent. of people stay active.

Therefore, Red Bull was immediately popular among consumers as soon as it was launched on the market. The daily sales even exceeded 11 million baht, which is equivalent to about 2.38 million yuan. It can be said that it is popular in the streets and alleys, and no one knows it. Don't know. After more than 20 years of development in Thailand, Xu Shubiao returned to China and opened a factory in Hainan. The original plan was to do it in China, but the formula of Red Bull contained special ingredients and therefore could not be sold in the mainland, so it had to be abandoned.

However, the relationship between Red Bull and China did not end. Five years later, Xu Shubiao started cooperation with a young man named Yan Bin, licensing the Red Bull trademark to him and authorizing him to sell it in China. Market selling red bull. And Yan Bin is a very capable person. Not only did he get approval to sell in China, but he also spent a lot of advertising money on CCTV in 1995, which for a while "refreshed his mind, replenished his physical strength" and " The slogan "Drink Red Bull when you are thirsty, drink Red Bull when you are sleepy and tired" became an instant hit in China. Since then, Red Bull has become the "Big Mac" among energy drinks.

In just six years, Red Bull has occupied 89% of the market share in China’s functional beverage market. During this period, Red Bull can be said to have been very powerful. The peak period occurred in 2015. In that year, Red Bull's sales reached 23 billion yuan, which was much higher than Coca-Cola's sales in China.