Current location - Trademark Inquiry Complete Network - Trademark inquiry - The meaning of Citroen logo
The meaning of Citroen logo
Question 1: Why are so many people black-marking Citroen Peugeot, Citroen and Volkswagen the first foreign automobile brands to enter China, but their development history is quite different, which makes people feel sad.

Fukang of Dongfeng Citroen (later renamed Elysee), Santana of Shanghai Volkswagen and Jetta of FAW-Volkswagen are tied as the old three in China automobile market in the early years. Guangzhou Peugeot 55 is also a very classic mid-level car, which has left a deep impression on the hearts of the majority of car fans.

However, Volkswagen's Santana and Audi have left a solid and durable impression on consumers in China, and they have a good reputation, which is almost the first choice for China consumers to buy cars. Meanwhile, Peugeot and Citroen, which entered China in the same period, closed down in the mid-199s and did not re-establish Dongfeng Peugeot until 24. Dongfeng Citroen was established in 1992, and only one model of Fukang (Elysee) was introduced in 26.

There are many reasons for this. For example, the French are maverick and arrogant. Their car designs are weird, which doesn't conform to the Chinese people's moderate aesthetic. The French don't get along with their partners in China, and they don't want to introduce the latest technology and the latest models. They don't want to design brand-new models for the China market, and they don't respect the interests and feelings of China's partner Dongfeng, unlike Shanghai Volkswagen and Shanghai GM, which are mutually beneficial cooperation models.

as the saying goes in China, it takes 3 years to reach the east and 3 years to reach the west. Now the situation has changed dramatically. China has surpassed the United States to become the world's largest auto market, which is very important for major multinational auto companies. Since the financial crisis in 28, many multinational auto companies have been deeply affected by the debt crisis in Europe and America, and their benefits are bleak. China's economic scenery is unique here, and it is the engine of global economic recovery. It can be said that only China can save PSA (Peugeot Citroen Group). If the French are still so stubborn and arrogant and do not pay attention to the China market, then they are really looking for their own way.

In marketing theory, it is often said that the brand loyalty of consumers in China is very low, while that of consumers in Europe and America is very high. As long as there is a good car, consumers in China will buy it. Consumers in China will not just buy Volkswagen because it is good. Consumers in China often change their minds, hehe! Buick, Chevrolet and Ford entered the China market relatively late, while Peugeot and Citroen, which entered China earlier, only had one or two models for China consumers to choose from, which could not meet the needs of consumers for mid-to high-end cars, SUVs and other models. It's not that China consumers have to buy Volkswagen and Audi, but because there are really no other cars to choose from except Volkswagen and Audi.

Because the brand loyalty of consumers in China is very low, they will not have a special favor or strong prejudice. No matter how black Peugeot and Citroen are, it doesn't really matter. The key is that the quality of their own products is excellent, so they don't have to care what others say. In particular, users' word-of-mouth can't be obliterated by rumors and smears, and it has been accumulated for a long time. Citroen Sega and Peugeot 37 have left a good impression in the hearts of consumers in China, and their word-of-mouth is very good. Users will still choose to buy Peugeot and Citroen regardless of how rumors are smeared. As long as Peugeot and Citroen can continuously introduce new models like Volkswagen, their sales will certainly go up.

Ford is an example here. In 212, Ford proposed the 1515 plan, that is, before 215, 15 new cars were introduced. Then released the new Fox big sale, this year released the Martin face Mondeo big sale. New Focus and Classic Focus sold 4, vehicles in a single month, beating LaVida's 3, vehicles, becoming the sales champion in the A-class automobile market. Ford surpassed the public and became the boss, which was something that was unthinkable in the past, but Ford did it and a miracle happened.

some critics believe that PSA (Peugeot, Citroen) will become the second Ford in China market. With the introduction of C4L, 38, brand-new 48, new Elysee, Peugeot 31 and other new models, the performance of Dongfeng Citroen and Dongfeng Peugeot has been all the rage since 214. Under the current economic downturn in China, they are among the few car companies that dare to raise their sales targets at the beginning of the year. You know, Toyota, which ranks first in the world, has lowered its sales target in China in 214. Moreover, DPCA (Dongfeng Peugeot and Dongfeng Citroen) has surpassed Honda to become the seventh largest automobile brand in China, and Honda ranks eighth.

question 2: what is the relationship between Citroen, Peugeot and Renault? They are all French brands, and the logo Citroen is a supplier, and Renault and Nissan mainly cooperate in heavy trucks.

The logo Citroen has merged and is called PAS, and the logo seems to have technical cooperation with Renault.

The logo and Citroen have domestic (joint venture) models. Renault has no

Question 3: What is the logo of Citroen? That's it.

Question 4: The symbolic significance of Dongfeng Citroen With the perfect conclusion of the new brand launch conference of Dongfeng Citroen, the brand-new logo and slogan of Dongfeng Citroen, which has attracted much attention, have also been officially released. "Humane technology creates life" is not only a brand slogan, but also symbolizes the confidence and determination of Dongfeng Citroen to become the most innovative mainstream automobile brand in China.

question 5: Peugeot and Citroen have their own advantages. Relatively speaking, Citroen has developed into a group. There are many listed companies under its banner. And his own high-end car DS. The logo is also an enterprise of nearly a hundred years. Just not as good as Citroen

Question 6: Do you know what the Citroen logo means? In 19, Andre? Citroen invented the herringbone gear. In 1912, Andre? Citroen began to use herringbone gears as trademarks of Citroen products. Later, Citroen organized two trips across the African continent and across the Asian continent, which made Citroen famous. France is cheerful, fashionable, novel and beautiful. Citroen car shows this character of France, and it exudes French romance all the time. Andrew? When Citroen was born in Paris, France in 1878, his family could not foresee that decades later, the Citroen automobile brand he founded made the family name a household name. In 19, Andrew was about to graduate from Polytechnic Institute (Paris Polytechnic University). When he visited a company specializing in the production of transmission gears in Poland, he saw

Question 7: Which is better, Peugeot or Citroen? In France:

This is a brand of the same grade. Peugeot pays attention to fashion and pursues beautiful appearance, which is more popular among fashionistas. Citroen has a long history and has a very unique technology, but its appearance is generally avant-garde, and both have their own consumer groups. But in terms of automobile culture and history, Citroen is better than Peugeot, and its quality is also more durable.

In China:

Because of Fukang in the streets and lanes, for most people, Fukang equals Citroen, so this brand is considered to be relatively low-grade. In China, Peugeot is slightly more expensive than Citroen's similar models, which is mainly a marketing strategy for consumer groups, and its quality is actually similar.

Question 8: What does Peugeot mean? 1) Generally, young boys or girls are good-looking.

2) Peugeot, a French automobile brand, is an established automobile manufacturer in Europe. However, making cars is not the whole history of Peugeot. Peugeot has been involved in many fields of manufacturing, such as hardware tools, household utensils, skirts, telescopes, pince-nez springs, saw blades, surgical instruments, shotguns, radios, sewing machines, and so on. Before the advent of the automobile era, the production scale of Peugeot bicycles, motorcycles and transport vehicles was once quite large. After all, Peugeot's history can be traced back to the 15th century, and Peugeot motorcycle is one of the fourth largest motorcycle manufacturers in Europe.

There are signs 27, Peugeot 37, etc.

I hope the above explanation will help you and wish you good luck

Question 9: What do the numbers and letters of Dongfeng Citroen and Peugeot frame numbers mean? The ranking definition of 3 points Dongfeng Peugeot-frame number (VIN): LDC913L361882

1 digit-indicating area code: < P > 1 = USA

2 = Canada < P > L = China (Taiwan Province) < P > J = Japan < P > V. Company

SW-SAIC

CA-FAW

4-vehicle type

3 = advanced passenger car

6 = small passenger car

7 = station wagon

9 = passenger car

5-vehicle type

1 = 26 37

. 6-position-appearance

1 = hatchback

2 = station wagon (SW)

3 = sedan

7-position-engine model

p = Tu31.4l

L = Tu5JP41.6L

W = EW1J42.l

X.

2 = bvm manual

3 = bva automatic

9 digits-check digit

1 digits-production year

1 = 21 ...

6 = 26 ...

9 = 29 ...