"Boutique Shopping Guide" is the largest and most influential fashion media brand in China and a famous trademark in Beijing. In 1999, "Boutique Shopping Guide" entered the top ten newspapers in the country. From 2005 to 2007, it won the "Top Ten Competitive Life Service Newspapers in China" for three consecutive years from 2005 to 2007, and continued to rank first. 12In 2013, "Boutique Shopping Guide" was rated as one of the "Top 100 Newspapers in the Country" by the State Administration of Press, Publication, Radio, Film and Television. 3Since 2006, the "Boutique Shopping Guide" newspaper has successively implemented groupization, brand nationalization, and all-media development strategies, and has developed into a leading urban newspaper including "seven newspapers, six magazines, one website, and mobile Internet product group" A comprehensive media group for fashion and lifestyle.