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Which drinks were “cola copycats” that eventually disappeared?

Now when we go to the supermarket, the shelves are filled with all kinds of drinks, both domestic and imported, which is dazzling. Today's drinks not only pursue taste but also health. In recent years, sugar-free drinks are also popular among young people. Every year, new brands and new flavors of drinks appear, and some drinks disappear from people's sight and exit the market completely. In this issue, we will take stock of those drinks that have disappeared and see if there are any that you remember deeply.

1. Very Coke

Very Coke is a cola-type carbonated drink produced by Wahaha. At its peak, it was the third largest cola brand in China after Coca-Cola and Pepsi-Cola. Its positioning is "Chinese's own Coke". It is understood that during the most popular period of Super Coke, its domestic sales once exceeded the combined sales of Coca-Cola and Pepsi-Cola. Unfortunately, it did not escape the hunting of the two foreign cola giants in the end. Coupled with its own positioning issues, it was once considered a "cola" Coke, and finally gradually disappeared from the public eye. But having said that, the very cola taste is pretty good.

2. Season 5

Many people may know about Season 5, but they don’t know that it is a product of Jianlibao. When promoting Season 5, Jianlibao invested heavily in it. Huge advertising costs were incurred, and Japanese superstar Ayumi Hamasaki was invited to be the spokesperson. When I was a child, the editor was brainwashed by the phrase "The fifth season is now popular" for a long time. You can still buy this series of beverages on e-commerce platforms such as Taobao, but you can hardly see them in offline physical stores.

3. Beer Catecha Shuang

This is another failed product produced by Wahaha Company. The editor bought a bottle when I was in high school. After taking a sip, I felt like The taste is really weird. Beer doesn’t feel like beer, and the drink doesn’t feel like a drink. Just two words - "unpalatable"! After that, the editor never took a second sip. This bad taste was also the most important reason why it was finally withdrawn from the market.

4. Rising Sunsheng

Speaking of Rising Sunsheng, this drink left a strong mark in the development history of Chinese beverages in the 1990s. It pioneered the "ice drink" According to statistics from the China Beverage Industry Association, the total output of Xurisheng in 2000 was 1.036 million tons, occupying 70% of the Chinese tea beverage market and ranking second among the top ten beverages in China. In 2001, Xurisheng was successfully selected as a well-known trademark in China due to its dominant position in the ice tea field. Later, due to management chaos, Rising Sun Group fell into the dilemma of no access to loans, no hope of financing, broken capital chain, and rapid market shrinkage. The former ice tea overlord completely fell.

5. Robust AD calcium milk

I believe that many friends born in the 80s and 90s drank it when they were young. The sweet and sour taste is very exciting. Miss you. At that time, it could compete with Wahaha AD Calcium Milk. However, after it was acquired by Danone, its influence and sales volume were not as good as before, and it gradually faded out of the public eye.