Trademarks protect trademark registrants by ensuring that they have the exclusive right to indicate goods or services or to license others to use them for remuneration. Then do a good job of protection, then what is the role of trademarks? Trademark function 1: excellent passport in the market

Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core for enterprises to strive for.

Only the goods that have applied for registered trademarks in the relevant countries or regions can enter the large-scale stores and supermarkets in that country or region.

generally, enterprises need to produce trademark registration certificates of relevant brands when printing labels, packaging or advertising in various media. In international trade, trademarks are extremely important, and international trade cannot be separated from trademarks.

For administrative departments, the quality of goods and services is supervised through the management of trademarks, which creates necessary conditions for handling quality inspection, health inspection and bar code. Trademark function 2: the flag in the commercial war

The flag symbolizes the indomitable spirit and the spiritual motivation to charge. The battle flag represents the soul of an army. After capturing a position, we plant our own flag, which means that we have occupied it. That is glory. Trademark is the symbol of this spirit of enterprises, and it is also the most direct expression of the areas occupied by enterprises' goods and services. Role 3 of trademark: the back road in assets

The evaluation value of a trademark can increase the total assets of an enterprise, and the higher the value of the brand, the more it can reflect the influence of the trademark and the operation of the enterprise, which indirectly reflects the consumer's acceptance of the goods marked by the trademark.

as an intangible asset, a trademark can also be transferred, licensed to others or pledged to realize its value. Role 4 of trademarks: navigation in consumers' eyes

Commodities are subject to social inspection and supervision in the market and participate in competition. This market competition is the competition of various performance indicators such as product variety, quality and price, and this information is transmitted to consumers through the bridge of trademarks. The use of trademarks to promote goods and services is concise, eye-catching and easy to remember, leaving a deep impression on consumers in order to attract and induce them. Buy as soon as possible? Desire, so as to achieve the effect of creating famous brands and expanding sales. Role 5 of trademark: the carrier of corporate reputation

A trademark is not only a symbol to distinguish the source of goods and services, but also a symbol of corporate reputation and competitiveness. The specific expression of corporate reputation is the satisfaction that the goods marked by the trademark bring to consumers. Trademarks condense the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indication of the reputation of goods and services and the reputation of enterprises related to them. The reputation of a trademark is very important in the market competition. A reputable trademark plays a very important role in improving the competitiveness of goods and opening up the sales of goods. Trademark function 6: employee's medal

A good trademark brand can bring employees a sense of honor, accomplishment, responsibility, belonging, mission and growth. Consumers' feelings determine the degree to which the brands of goods and services are recognized and accepted by the society, and employees' feelings determine the cohesion and sense of honor brought by the trademark brands created by enterprises to their employees. In other words, brand is a kind of relationship in the final analysis, and branding relationship is a special type of loyalty and trust relationship. Trademark function 7: the transfer station of enterprise financing

The pledge loan business of trademark exclusive right takes the trademark ownership of the enterprise as the pledge, and confirms the trademark value of the enterprise through third-party evaluation. The bank adopts flexible mortgage and pledge mode to provide loans with a certain proportion of the enterprise trademark value for enterprises with financing needs. Trademark function 8: shield in brand disputes

A trademark is like a shield in a war. Whoever has the exclusive right to use a trademark is this? Shield? The owner of the registered trademark enjoys the exclusive right, which can not only protect his trademark rights from infringement, but also rebound the damage to the invading one when necessary? The enemy? .

A trademark registrant has the exclusive right to use a trademark and is protected by law. Others dare not copy it, otherwise they can sue him for infringement and get economic compensation. On the contrary, if you are registered first by others, you will inevitably lose your carefully planned and painstakingly managed market, and you may become an infringement defendant. Further reading:

IntangibleAssets refer to identifiable non-monetary assets that have no physical form and are owned or controlled by enterprises. Intangible assets can be divided into broad sense and narrow sense. In broad sense, intangible assets include monetary funds, accounts receivable, financial assets, long-term equity investment, patent rights, trademark rights, etc. Because they have no material entities, they are manifested as some legal rights or technologies. However, intangible assets are usually understood in a narrow sense in accounting, that is, patent rights and trademark rights are called intangible assets. The confirmation of intangible assets must meet two elements: 1. The economic benefits related to the intangible assets are likely to flow into the enterprise; 2. The cost of this intangible asset can be measured reliably. The acquisition of intangible assets of enterprises mainly includes three ways: outsourcing, self-creation and accepting investment from other units.