Recently, well-known figures in the marketing circle have seen relevant article analysis. This is undoubtedly a display of marketing creativity by the two companies. Speaking of McDonald's, Mai Ji has always liked to engage in cross-border marketing. When the "World of Warcraft" large-scale expansion pack was updated, McDonald's immediately launched theme restaurant activities. But why are you looking for Yuewen this time? I think it’s because China Literature is a leader in the field of online literature and two-dimensional adaptation, and its huge audience traffic and young audience coincide with McDonald’s target consumers. The number of views of the Fighting Against the Sphere animation has easily exceeded 100 million at the beginning of its broadcast. With the fermentation of topics and communication, the traffic data has been rising steadily. The user positioning of these two brands is consistent. One attaches importance to product innovation, and the other attaches importance to content innovation and construction. The same young user target makes the cross-border cooperation between the two brands hit it off.