How to sell red wine - for a single store (I opened a store to buy red wine, but the business was not very good!)

It is recommended that you first learn the professional knowledge of red wine in depth yourself. Doing business requires knowing yourself and your enemy. You need to know yourself first before talking. When you know enough about red wine, you won’t have to ask questions like this anymore. You will know what to do yourself. I also opened an online store and I don’t have time to take care of it. What should I do if the business is not very good?

I saw many people on the Internet talking about 619 Online Store Treasure and what online customer service hosting is. I think it suits your current requirements. You can go and take a look. I opened a school supplies store by myself and the business is not very good. How can I make the business good?

Organize more activities and send some small gifts and so on. Then the store style should be decorated as unique as possible. How to sell red wine?

How is the red wine market in Guangdong now? How can we do it well? Today’s red wine, foreign wine and beer all have different marketing ideas. For example: Black Label and Chivas Regal, they are mainly sold in KTVs and supermarkets. and sales in hotels, but Chivas Regal does a lot of TV ads and outdoor ads, while Black Label rarely does any promotional advertising. But in terms of local sales, both wines are among the best-selling foreign wines on the market today.

Let’s talk about the market sales of red wine,

1. In the Pearl River Delta region, beer sales basically occupy the market, and the sales of red wine are about the same as those of foreign wines

2. Southwest region , beer sales basically occupy the market, foreign wine is average, and the red wine market is difficult

3. In the central region, beer sales basically occupy the market, and red wine sales are about the same as foreign wine

4. In the eastern coastal areas, beer sales Sales volume basically occupies the market, red wine is average, and foreign wine market is difficult

The sales volume of red wine is basically concentrated in the three major brands. When marketing new red wines in the market, we must consider whether they are differentiated (for the three major brands ), it is best to avoid places where the three major brands have already occupied. If you find that the market space is very small after avoiding it, then be prepared for a tough battle. I don’t know if you will consider doing promotions (generally, if your price is mid-to-high-end, it is more difficult to do promotions), but if you are willing to spend the cost, the success rate of promotions will increase.

If the brand you are building now is marketed well, you can win some market share.

However, KTV, restaurants, and hotels alone are not enough to support the operation of your business. The settlement methods in those places can easily put you under great financial pressure. My suggestion is: do it, but control the supply and negotiate a better settlement method. Therefore, they alone cannot meet your market expectations.

In addition to selling goods in supermarkets, you also need to find more second- and third-level agents, and maintain a high degree of cooperation and monitoring with manufacturers. In the past, there were also liquor businesses that lost everything due to problems with the manufacturers.

The alcohol business has high risks and high returns, so it is better to maintain a cautious and optimistic attitude at all times. How to sell red wine

I also make red wine professionally in Xi'an, but what I make is basically dry red from distribution channels. I also want to make high-end imported dry red. Considering that some conditions are not yet mature, So I have never done it, but I have always been paying attention to high-end imported red wines, and related market operation methods have been brewing. Currently, no one in Xi'an or even Shaanxi can be strong in the market. There are also related imported red wines. Several companies are doing it, but they don’t seem to be doing very well. I have some immature suggestions for high-end imported dry red wine for the Xi’an market:

1. KA channel: that is, large supermarkets, such as Ai Home, Renrenle, China Resources Vanguard, Carrefour, Metro, etc., but the cost is higher, and they mainly serve as image display and group purchasing channels.

2. *** Public relations channels: Use interpersonal resources to let the products enter *** hospitality restaurants or *** designated social hotels for dining, and provide relevant after-sales services.

3. Personalized channels: group purchasing or VIP membership, the packaging is printed with a dedicated person or the name of the company, and is used for company gifts! Equipped with special gift boxes, such as leather boxes, wooden boxes, iron boxes, hard board boxes, etc. with the name of the unit printed on them.

4. Star hotels and foreign-related hotels: There are higher entry fees, so you need to operate with caution.

5. Others. . . . . .

Finally, I suggest that in addition to the Xi’an market, you must also visit the markets in Yulin and Yan’an! The high-end consumption power of these two markets is actually stronger than that of Xi'an, and because they are prefecture-level cities, it is relatively easier to operate and the results can be achieved faster! As for Baoji, Tongchuan, Weinan and other prefecture-level cities, they mainly rely on penetration or investment to complete regional coverage! Investment items select strong dealers of high-end products in various regions and use their networks to complete the construction of the market framework!

In fact, all of this depends on people, so as long as you can find excellent traders, no matter how your capital chain can keep up, you should still be one step ahead and seize the market. Possible! I hope my answer can be helpful to you!

Does anyone like to drink suamgy red wine? Isn’t it delicious?

I think it’s okay. You can try it. My friends all like it better. I opened an online store on Taobao but the business is not very good. Please tell me how to run it. Thank you for promoting my shop

Hello, friend, do you have a computer? Do you want to start a business online or full-time? Do you want to get your own second income? You will find out after doing it Your income will be far greater than your part-time salary and will continue to grow. Ordinary people can achieve a monthly income of over 10,000 yuan after working hard for a year. Opportunities will always be in the hands of a few people. If you want to start a business online, you can communicate with me. (None Entrepreneurial dreamers, please don’t disturb me. If you want to open a small shop selling red wine, what documents are required?

If the regular industrial and commercial licenses are complete, a liquor license is also required.

Retailer. "Liquor Retail License", wholesaler agent "Liquor Wholesale License", local commerce and trade bureau application

If you apply for an imported liquor wholesale license, you must also provide the "People's Republic of China and the State Council". Original Entry-Exit Inspection and Quarantine Health Certificate.

Without a license, the consequences will be serious, and the alcoholic products will be confiscated according to the unlicensed operation and the purchase channel is unknown.

How to buy wine? Grapes can be divided into three categories according to their uses, namely, white wine making varieties, red wine making varieties and flavoring varieties. Excellent varieties for making white wine include Guirenxiang, Chardonnay, Chenin Blanc, Longan, Semillon and so on. Among them, the main cultivated varieties in my country are Guiren Xiang and Longan. Longan, in particular, is an ancient cultivated variety in my country and is now widely cultivated from the Loess Plateau to Shandong. Among them, the Huaizuo Basin in Hebei has the largest cultivation area and has won many international awards. The Great Wall Dry White of "Oriental Wine" uses longan grapes as raw materials. The finished wine is of excellent quality, light yellow in color, pure in aroma, with fruity aroma, delicate body, soft and refreshing, and has a long aftertaste from France in the 1980s. The introduced Sémillon is now cultivated in Hebei, Shandong, Shaanxi and Xinjiang and is used to produce fine red wine varieties, including Cabernet Sauvignon, Cabernet Franc, Merlot, Carignan, Pinot Noir, French Orchid, and Gemstone. Baina, etc. Most of these varieties were introduced to my country from Europe in 1892, and some varieties were introduced many times after the 1980s. Among them, French orchid has strong adaptability, early maturity and high yield, and the finished wine is ruby ??red and has a mellow taste. One of the main varieties for making red wine. Cabernet Sauvignon is one of the traditional and valuable varieties for making dry red wine in the Bordeaux region of France. It is typical of "Cabernet" and the finished wine is of high quality. With the "dry" trend in recent years The popularity of "Red Hot" has become an important raw material variety for red wine in my country.

Excellent varieties for brewing blended (dyed) wines include Yan 74, late red honey, red juice, Baco, etc. Among them, Yan 74 is native to China. It was bred by Changyu Company in 1966 by crossing Zibei Sai and Hamburg Musk. It is now cultivated in Jiaodong Peninsula. Yan 74 is currently the best color-mixing variety. It is deep and bright in color and does not easily settle after long-term aging. The red juice is also native to China and is bred by crossing Merlot and Verdot. The finished wine is deep ruby ??red, with a mellow and pure taste. The pigment is not easy to precipitate after aging, and the aftertaste is good. It is especially suitable for color mixing. Red grape variety Caber Sauvignon (Caber Sauvignon) is also known as Jiebainan, Cabernet Sauvignon, and Jiebainan Sauvignon. Originating in France, it is a traditional red wine variety in the Bordeaux region of France. Countries that produce wine in the world all have large areas of cultivation. Our country was first introduced by Yantai Changyu Company in 1892. It was introduced from the former Soviet Union in 1961, and after 1980, it was introduced many times from France, the United States, and Australia. It is the red grape variety with the largest cultivated area in my country. Due to its strong adaptability and excellent wine quality, this variety is used as the main variety of dry red wine in various wine producers around the world, but it must be blended with other varieties (such as Merlot). Noir, etc.) can obtain high-quality wine after being stored in oak barrels. Together with Cabernet Franc and Cabernet Franc, it is also known as the "Three Pearls" in my country. The varieties introduced early had small grains and low yields, and were not popular among cultivators. In recent years, the excellent strains newly introduced from France have greatly improved yield and other aspects. In recent years, wineries across my country have been vigorously developing, especially in Changli, Hebei, which has the largest planting area and outstanding grape performance! ? Caber Franc is also known as Carmenette and original Cabernet. Originated from France. It is an ancient wine-making variety in France and is cultivated all over the world. It is the sister variety of Cabernet Sauvignon and Cabernet Sauvignon. Our country was first introduced to Yantai, Shandong Province from Western Europe in 1892, and is now cultivated in major production areas. This variety is a world-famous and ancient red wine variety. Its wine quality is not as good as Cabernet Sauvignon, and its adaptability is not as good as that of Cabernet Sauvignon. Its promotion is subject to certain restrictions. The nutritional system of the newly introduced "Cabernet Franc" in recent years has poor cultivation characteristics. There have been great improvements in this aspect and deserve attention. Merlot is also known as Merlot juice. Originated from France. In Bordeaux, France (BordeauX), it is combined with other famous varieties (such as Cabernet Sauvignon, etc.) to produce excellent dry red wine. Our country was first introduced to Yantai, Shandong Province in 1892 from Western Europe. After the 1970s, it was introduced many times from France, the United States, Australia, etc., and is now cultivated in all major producing areas. This variety is an old wine-making variety in France. It is used as a blend to improve the fruity aroma and color of wine. In recent years, fruit-flavored dry reds have become popular, especially since the first dry red made from Merlot in the United States in 1978 was successful. Its cultivation area has developed rapidly. Although it was introduced in China for nearly a century, it has not been popularized in my country. In recent years, due to external influence, it has begun to vigorously promote and develop in major production areas. Carignane is also known as Carignane, French red, Cabernet, and fine wine. Originating in Spain, it is one of the ancient fine wine-making varieties in Western European countries. It is cultivated all over the world. Our country was first introduced to Yantai, Shandong Province in 1892 from Western Europe. At present, Shandong, Hebei, Henan and other production areas have large areas of cultivation. This variety is one of the oldest varieties of red wine in the world. The wine produced is ruby ??red, has a good taste and good aroma. It is suitable to be blended with other varieties. After peeling, it can be made into white or pink wine. Although cultivation in our country has a history of nearly a hundred years and was once the main cultivated variety, it has declined in recent years due to poor wine quality and difficulty in brewing high-quality dry red alone. However, it has the advantages of easy cultivation and high yield, and is quite popular. It is popular with cultivators, so there is still a certain area for production, and it can be used to blend red wine and make brandy. Therefore, there is still a certain promotion significance and development prospect in production.