For the so-called specialty products, we must first understand the climate and soil type of the location and which varieties to grow in order to grow high-quality products. It should have a certain scale in production (such as Pinghe honey pomelo, June red and red pomelo in Xianshi Town, Yongding District), have its own brand in marketing, and use the "Internet" marketing method to make its products more well brought to market.

I am engaged in breeding in rural areas. Now I specialize in raising five-black chickens, which produce green-shell eggs. They are completely ecologically raised. They can also be regarded as specialty agricultural products. Let me share some of our methods in promoting products. .

1. To promote specialty agricultural products, the first thing is that the product itself must be unique and easy for people to remember. Basically, everyone who has heard of the black chicken we raise can remember it and be very curious about it.

2. Nowadays, raising and selling chickens cannot be simply sold as in the past. The product itself should have more fun and stories. Through some interesting competitions or teaching children how to raise chickens, we can increase attention and attract customers. Come and experience the production process of this product directly.

3. Nowadays, everyone plays mobile phones. Promotion through the Internet is a good way. Some e-commerce platforms, social platforms, self-media, etc. are all good ways to participate in some merchant activities and merchant alliances.

4. Nowadays, people’s consumption concepts are also different. When they spend money to buy things, in fact, many times they are buying an idea to make your product creative, such as installing a tracker on a chicken to let customers You can know the dynamics of the chickens at any time, imitate the vegetable growing game, and make a similar chicken raising game, which is very attractive.

5 Provide the best quality service. Service is the most important. When selling agricultural products, you should also pay attention to service level. This is a bonus.

6 Create a product story. The product story must be exciting to make the product features more prominent.

1． Word-of-mouth communication

Consumption of agricultural products is a kind of consumption that focuses on quality, and quality can only be perceived through experience. Perceived effects vary from person to person. Only satisfied customers will actively promote satisfactory products and contribute to brand promotion. Therefore, word-of-mouth communication has become one of the most effective means of brand promotion of agricultural products.

Word-of-mouth communication is to let satisfied people tell their relatives and friends. When talking among relatives and friends, people are unsuspecting, and information can directly reach the hearts of the audience. Word-of-mouth communication is a way for people to communicate face-to-face. It is the most direct and efficient way, and it can easily become a topic of discussion in a "circle" for a certain period of time. Word-of-mouth communication is more persuasive than advertising, public relations, or any other promotion method.

This is also the highest level of terminal promotion and even enterprise promotion: let others take the initiative to say good things for you, and let consumers promote and sell your brand and products. And it doesn’t cost you anything. Therefore, word-of-mouth communication can be regarded as an eternal goal of terminal promotion. The key to word-of-mouth communication is that the product quality is really good; it is better if someone consciously summarizes the product features and summarizes them into catchy (or easy to understand and remember, humorous) communication language.

2． Advertising strategy

Advertising is a marketing propaganda technique using mass media and is the main tool for brand promotion of agricultural products. In many countries and regions around the world, it uses exquisite and vivid TV advertisements, print advertisements, carriage advertisements, etc. to conduct integrated advertising and communication, making its brand image deeply rooted in the hearts of the people. According to the market positioning, determine the advantages of the product, determine the general concept of the advertisement, exert influence on consumers' concepts, guide and influence their views, preferences and final choices on the agricultural product market; advertising expression techniques should be consistent with the taste of target customers The expression method is mainly pragmatic, emphasizing conciseness and credibility, expressing the interests and support points of the project in a straightforward way, and not pursuing avant-garde creativity and excessive artistic expression; highlighting product selling points, using both media branding and product cost-effectiveness The big promotion line constitutes the overall advertising promotion strategy.

Using television to advertise can display the characteristics of agricultural products in a vivid and vivid way with pictures, text, and sound. It has strong appeal and good communication effect. It just costs more.

When using advertising to promote agricultural products, attention must be paid to accurately grasping the real needs of consumers, the selling points must be clear, and the form of expression must be creative.

3. Use the product itself for brand promotion

The survey found that many consumers are extremely interested in the brand promotion of the product itself. For example, the traditional Chinese medicine health feed produced by Cui's Company is registered as the "Cui's" trademark, and the brand and company name are combined into one, allowing customers to intuitively feel the relationship between the company and the brand, which is very impressive. However, the scope of application of this promotion method is very limited, and many agricultural products are difficult to operate.

4． Public relations

Public relations mainly improve the visibility and reputation of the company or products by shaping the image of the company, leaving a positive and good impression on the public, and indirectly promoting product sales. brand promotion method. Its characteristic is often that "the drunkard's heart is not in the wine", and the effect is slow but long-lasting. The main public relations strategies suitable for agricultural product brand promotion are

(1) Displays and speeches at relevant conferences. For example, participate in agricultural product expos, exchange meetings, seminars on related topics, etc. to display product image, promote product features, and spread brand concepts.

(2) Use activities or festivals that are closely related to consumers to promote the brand.

(3) Public welfare services. Such as sponsoring specific members of the public, etc. This is a common method used by public relations to establish the reputation and popularity of a company.

4)

Written materials; when reporting to the competent authorities or publishing in the media, etc., there is a principle that as long as it complies with laws and regulations, it can be useful to the enterprise. The ways to promote the image of the company are public relations methods that can be adopted and can be used flexibly under specific circumstances. Although the public relations relationship is slow to produce sales promotion results, it is extremely effective in shaping and spreading the brand image. If used skillfully, it can often achieve twice the result with half the effort.

5. Build a promotion base online

Online advertising is a media form that has developed very rapidly in recent years and is very popular among young people. It has obvious non-forced* interactivity, real-time nature, economy, diverse forms, Easy statistics and other characteristics. Many local governments and enterprises have used the Internet to promote agricultural product brands, and have achieved very obvious results.

According to the relevant person in charge of the Nanhu Industrial and Commercial Department in Jiaxing City, Zhejiang Province, the "China Nanhu Brand Agricultural Products Promotion Platform" aims to build an online agricultural product brand development and promotion base to create an online brand resource integrated service center and cultivate agricultural product brands. The center and the brand protection and creation information center enable the region's characteristic agricultural products to "join together" to create brands.

In order to comprehensively and vividly introduce Nanhu District’s famous agricultural products, the website displays three aspects: corporate image display, which comprehensively displays the style and strength of the brand enterprise through introduction and honors; agricultural product image display, Agricultural products of well-known brands in Nanhu District are displayed in categories to show local regional characteristics and push some high-quality agricultural products unknown to outsiders to the front through the Internet; the product brand image is displayed through a number of well-known Chinese brands such as Wufangzhai and Wenhu. The display of trademarks and famous provincial and municipal trademarks has led to the overall improvement of the brand image of agricultural products in Nanhu District.

It is recommended that everyone learn this fifth article about building an online promotion base

6. Personal selling

Personal selling is when the company's sales staff use interviews to introduce products to customers who have the desire to buy, promote products, and achieve the company's sales goals. The promotion of branded agricultural products requires the establishment of a strong sales team that can be combined with the target market. Pay attention to the recruitment, training, evaluation and motivation of the personnel team, and focus on the use of personal selling skills, actively convey new information about brand agricultural products through demonstrations and speeches, and establish long-term customer relationships.

If an agricultural product enterprise adopts high-end positioning and hopes to implement a high-end consumption-driven strategy, it will need to use group purchasing and other forms to conduct product test sales with the help of some organizations or individuals in a higher position, which will require personnel. Go sell it. If a company wants to develop dealers, it also needs certain sales representatives.

7. On-site promotion

Since the quality of agricultural products lies in actual experience, people are more interested in the nature, naturalness and origin of agricultural products. It seems that only things from the origin are the most authentic, so many people are willing to borrow When traveling, on business trips, or just passing by, people go shopping at the place of origin. Some people even make a special trip to the place of origin to buy products. Therefore, it is important to take advantage of the country of origin to promote brand identity. Unfortunately, many agricultural products are regional, and it is easy for people to mistakenly think that everything that is local is authentic. And farmers are also happy to do this, so they can take advantage of the opportunity to set up stalls and retail on the roadside, in fields, fields, and at the entrance of villages. The degree of organization of agricultural products in many places is still low, and the awareness of brand protection is still relatively weak. As a result, once the agricultural products of a certain place become famous, similar products nearby will become more and more popular, so that the good and the bad are mixed, and the good and the bad are mixed. This is the brand of agricultural products. The biggest headache for enterprises.

8. Terminal Promotion

Whether agricultural products are marketed through direct sales or through a network of intermediaries, products will ultimately be displayed and sold through terminals. The image displayed on the terminal product directly markets consumers’ purchasing desire and purchasing actions. Therefore, agricultural product companies must pay attention to brand promotion at the channel terminal site.

Terminal brand promotion is concentrated in brand publicity, brand display (packaging), placement, introduction by shopping guides, etc. How to design eye-catching promotional materials (posters, hanging flags, banners, display boards, etc.) and product packaging are crucial; until the appropriate discharge is selected, placing a large number of products of the same brand will also have a strong visual impact power; the shopping guide's appropriate introduction can fully demonstrate the selling points of the product, spread the cultural connotation of the brand, and make brand promotion the most effective link and means

How to promote specialty agricultural products? Of course, today is an era of the Internet, various sales platforms have been born, and online consumption and purchasing have entered the lives of ordinary people. .

First, whether the products sold are safe and pollution-free, we must highlight green and healthy, organic crops, quality and safety, and the nutritional value of the products. Make safety, health and quality the core of marketing.

Second, promote on major platforms, offer products at affordable prices, and provide after-sales feedback tracking.

Third, to make conscientious products, farmers should not abuse growth drugs just to increase product quality and yield. Their responsibilities are heavier than Mount Tai and should not be taken as a joke. A deceptive business will not last long, and a long-term business will not deceive people. .

Go to the market to find buying merchants. We know that the population in the city is very large, and a large amount of agricultural products are consumed every day...

2.

Go to restaurants to find buyers. Most of the usual dishes in restaurants are agricultural products, so the consumption of agricultural products in restaurants is very large...

3.

Open Taobao The store's current express delivery logistics has been very developed. Except for relatively remote areas, most areas in the country...

4.

Opening a Weidian Weidian is the same as Taobao , can also have a good promotion effect. It’s just that Weidian mainly implements agricultural products on mobile phones...

5.

Using Pinduoduo to promote Pinduoduo’s “poverty alleviation and agricultural assistance” model has been highly recognized by the government. ...

I think using the Internet platform is the best way. In today's Internet age, everyone can't live without their mobile phones. We can promote our special agricultural and sideline products through the Internet through many channels, such as through short videos, recording the planting, breeding, and growth process of farmers' products, how they bloom and bear fruit, and each stage is recorded. Let netizens learn about the growth and planting (breeding) process through short videos, so that everyone can feel at ease and eat with peace of mind! There are no additives, no preservatives. This will lead to more purchases from netizens. You can also pre-sell online when it is almost mature, and the price can be lower. Let everyone eat fresh, safe and affordable agricultural and sideline products!

1. Positioning: The product has outstanding features, whether it is a high-quality product or a green and healthy product.

Price positioning, high-end and high price? Or are you looking for value for money?

2. Marketing: Use Internet promotion platforms for online promotion in channels, such as Kuaishou, WeChat, Xianyu, etc., and offline brand image experience stores. In terms of marketing model, it can be carried out in a series of ways such as free trial, points, promotions, secondary purchase discounts, etc.

3. To create star products, no matter how many products there are, there must be a core. It is impossible for all products to have sales volume and reasonable profits. For example, when I think of KFC, I think of chicken wing burgers. When I think of Lan Xiang, I think of excavators. Star products are the most important factor affecting brand image.

4. General quality control, care about user experience. For example, there is a letter attached to the express delivery, with a few words of chicken soup-like language. Greetings, comments and feedback after arrival. Continuously improve deficiencies. Customers always come first.

Hope it helps!

China is developing rapidly. The Internet has entered the homes of ordinary people in China. Everyone can feel it. Various online platforms have become channels for promoting specialty agricultural products. I think we must first establish the representative types of local agricultural products, create local characteristics and geographical advantages, and use the development of online platforms, such as e-commerce, live broadcasts and other methods to promote them.

The selling point of specialty agricultural products should be that they are unique. With the development of the Internet, I feel that we should increase online publicity. Now there seems to be a special agricultural product exhibition in the country every year. We should participate in more exhibitions and divide them into regions. Carry out unified investment promotion and build your own brand market

1: Choose products and position them well.

Two: Make various preparations such as photography, copywriting, and introduction for featured products!

Three: Choose a good platform, (such as Toutiao, which currently has a agriculture, rural areas and farmers section)

Four: Promotion (promotion also requires more communication and reference)

The most important thing is to do good quality and operate with integrity! !