What is a trademark? A trademark is a mark that distinguishes the products or services of one enterprise from those of another enterprise. The user of the trademark is the local producer, manufacturer, processor, selector or operator of the goods or services designated by the trademark, and Not consumers. The use of trademarks on goods is different from the decoration on product packaging. The former is used to distinguish the source of the goods and is exclusive; while the latter is used to beautify, decorate, explain and promote the goods. According to this, a trademark is a sign used to distinguish the source of goods or services. It emerged based on the needs of human production and life practice. It is not only a kind of intellectual property rights, a kind of mental work result, but also a part of industrial property rights. It is an intangible property of the enterprise.

Trademarks are intangible assets of an enterprise. There is no fixed determination of the value of a trademark. The amount of capital contained in trademark assets. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise. Trademarks are an important part of product and packaging decoration. A trademark with exquisite design, profound meaning, novelty and unique personality can well decorate products and beautify packaging, making consumers happy to buy.

What kind of trademarks are high-quality trademarks? In the process of purchasing trademark registration, many customers do not know how to judge the quality of registered trademarks. Registered trademarks do not clearly distinguish between good and bad. Generally, registered trademarks that are successfully applied for are in compliance with the Trademark Office's trademark registration standards. The quality mentioned here refers to the relevance of the trademark chosen by the company. If your company is engaged in the production of agricultural products, but chooses a fancy trademark A trademark that doesn’t match very well is considered to have poor relevance, which is what I mean here. Another example is a trademark that you think is good, but is not ideal for others.

So how do we trade after choosing what we think is a high-quality trademark?

1. An "Application Form for Trademark Transfer", which should be stamped with the seals of the applicant and the transferee.

2. A copy of the transferee's "Business License".

3. A copy of "Trademark Transfer Power of Attorney", the transferee should stamp it with the official seal of the original company of the trademark.