Kraft Foods Co., Ltd., the world’s second largest food company, which owns many well-known brands such as Oreo, Grimace Dudu, Lezhi, Maxwell, and Yiguolian, recently announced that It is said that Kraft Foods will "rebrand", that is, the company in the Chinese market will be renamed "Mondelez". It is expected that the legal procedures related to the name change will be completed within 2013. According to Kraft’s official announcement, Kraft has officially completed the spin-off of its global business. It will split the original company into two independent operating organizations, the North American grocery business and the global snack business, and start trading as two independent listed companies. After the spin-off, the North American grocery business will continue to use the Kraft name, while the global snacks business will form a new company called Mondlitz. Kraft Foods China will become part of Mondelez, and the name of their company in China will also be changed to "Mondelez", which means bringing billions of good tastes to consumers.