It is the key to buy and choose a store. First, you should know your own needs, what products you are going to make and what kind of stores you need. After the "store development direction positioning" is good, you should look for a store that suits you. From the quality of the store, the following three points are mainly analyzed: 1. Online store backstage, 2. Company transfer, 3. trademark transfer
1. items to be inspected in the background of online shop
: dynamic situation (mainly to see whether renewal is affected), business situation (whether it meets the standards to determine the annual fee refund ratio), category authorization (to ensure that its products can be released), violation (to prevent further punishment), power reduction (to prevent the store from being blocked) and loan situation (to understand the store's arrears). After-sales and complaints (try not to participate in the foreseeable disputes in the original seller's order), marketing restrictions (such as whether the through train can be used normally)
2. Items to be inspected in company transfer
: taxpayer qualification (generally, small scale, tax rate is determined), registered capital subscription (original shareholders' obligations), tax situation (preventing tax arrears) and shareholders' situation (ensuring normal signature transfer)
3. Items to be inspected in trademark transfer
: trademark status (R/TM), trademark ownership (to ensure that it is transferred to its own name), trademark category, trademark name and meaning.
Precautions
1. Flagship store transfer:
Conventional flagship store transfer includes: online store+company+trademark, all of which are indispensable, otherwise it cannot be transferred or the transfer price is far lower than the market price; During the transfer of the flagship store, the seller should pay attention to clarifying the ownership of the trademark in advance. If the trademark is not in the company's name, you need to complete the notarization of the trademark transfer as soon as possible, otherwise the transaction cycle will be extended and the normal transaction will be delayed. Secondly, in terms of online store accounts, it is necessary to clean up the orders in dispute and possible violations as soon as possible to ensure that the store will not be punished because of the order dispute, which will lead to the inability to continue trading. In the preparation of the company's transfer, it is necessary to clarify the company's accounting and tax issues in advance, and to negotiate with shareholders in advance to ensure the smooth completion of the transfer.
2. Franchise store transfer:
Conventional franchise store transfer includes: online store+company+authorization. In the general market demand, because franchise stores do not contain trademarks, all receivers will consider the time limit of trademark authorization more. Relatively speaking, the selling price of franchise stores is lower than that of flagship stores, except for some franchised stores authorized by big brands. At present, a small number of franchise stores in the market include trademark transfer, and his transfer price can be comparable to that of flagship stores in the United States. Similarly, on the issue of online stores and companies, the precautions for the transfer of flagship stores I just mentioned are the same.
3. Transfer of specialty stores:
Specialty stores are shops that designate brands but do not transfer trademarks. The transfer of specialty stores mainly includes online stores+companies+limited authorization. Specialty stores are like a branch under the flagship store. Due to trademark rights, the demand in the market is relatively small at present, unless they are some big-name specialty stores. The same is true for online stores and companies. Some sellers will also ask how Wupaojun gave the valuation. The main value reference of Tmall store transfer includes: store type, first-class category, dynamic rating, brand selling point, brand added value, operating status, etc. (the back-end value and invisible value focus on the seller's truthful description).
next, let's look at the enterprise store.
1. Matters needing attention in the transfer of enterprise Taobao stores (there may still be a small number of people who don't know what store upgrade is, so let's start with popular science)
Definition: What is store upgrade?
a: store upgrading refers to changing the business entity of a store from an individual to an enterprise without affecting the operation of the store. At the same time, the store's operating data (such as Wangwang's name, reputation, transaction data, etc.) should be kept.
Operation process of upgrading an enterprise store for an individual store:
Step 1: First, check whether the store meets the upgrade conditions. (Log in to the Seller Center-Customer Service-Store Upgrade to check whether the store meets the 17 conditions for upgrading. If there are any items that do not meet the requirements, you can click View Details to deal with them, and re-test them after processing. Go to the next step after checking that the upgrade conditions of the store are correct. )
Step 2: Sign the application form for upgrading an enterprise store from an individual store online.
Step 3: Select the relationship type, that is, fill in the basic information of the recipient (the upgraded store entity). The basic information includes: enterprise Alipay account, contact person, contact person's telephone number, contact person's registered email address and the relationship between the applicant and the recipient. There are two options in the relationship options: enterprise legal person and enterprise shareholder. )
Step 4: Submit supporting materials
(Legal person relationship: the applicant needs to provide a half-length photo; Recipient (enterprise) provides enterprise business license
Shareholder relationship: the applicant needs to provide a half-length photo; The recipient (enterprise) provides the enterprise business license and the enterprise machine-readable file stamped by the local industry and commerce)
Step 5: Review and publicize the materials (publicized within 3 days).
step 6: pay the service fee, 19 yuan.
step 7: request to change AliPay.
Step 8: Wait for the receiver to handle the reception, over.
buying an enterprise store, or buying a store that can be upgraded to an enterprise store, can complete the buyer's realization of 1% control over the enterprise store. From August 18, 16, the Taobao enterprise store was upgraded, and the individual store actually operated by the enterprise can take the initiative to apply for upgrading to an enterprise store. After the upgrade, Taobao C Store can not only upgrade its functions, quality and brand, but also transfer its ownership in a real sense. In this way, 1% control can be achieved, which is very beneficial to daily operation and management.