1. Clé de Peau Beauté/Key to Skin

Abbreviated as cpb, the brand name comes from the French "Key to the Beauty of Skin". Clé de Peau Beauté means "the key to beautiful skin". It is the top brand of Japan's Shiseido Group and was born in 1982. So far, CPB has spread to 23 countries and regions around the world and has won praise and support from all customers in these countries.

In November 2001, Clé de Peau Beauté landed in Shanghai for the first time and entered the Chinese market. He came to Beijing in December 2002, settled in Dalian in 2005, and opened a counter in Shenyang in 2008. Currently, 15 counters have been opened in mainland China.

2. Dicila DiSiLan

Dicila DiSiLan, a high-end luxury brand from Japan's Shiseido, creates more innovative beauty. Incorporate all the essence ingredients into essential lotions and lotions for daily skin care, pursuing the pure essence of skin care with a simple attitude and luxurious formula.

Compared with complicated procedures, we pay more attention to the texture and pertinence of each product itself. For you who are eager to succeed, deliver a leisurely and pleasant feeling.

3. The GInza

Shiseido's most high-end brand line - The Ginza, the complete brand name is THE GINZA COMSETICS, which translates to what everyone often calls Ginza. In 1975, The Ginza was founded as Japan's first boutique in Ginza 7-chome, quickly introducing many famous brands such as Armani, Prada, Mason Martin Margiela, etc. to Japan.

The Ginza conveys a low-key luxury, non-conformist attitude, attaches great importance to creating an ultimate touch, puts people at the core, does not need many functions, focuses on human experience and feelings, and is suitable for any skin. It can intelligently respond to the skin's demands in any season.

4. Shiseido

Shiseido is a famous Japanese cosmetics brand. The name is derived from the Chinese phrase "Zhizai Kun Yuan, all things are created" in the Chinese Book of Changes. The meaning of Shiseido is to nurture new life and create new value. "Zhizai Kunyuan, all things are alive" means "praising the virtues of the earth, which has nurtured new life and created new value."

This name is a reflection of Shiseido's corporate image. It combines Eastern aesthetics and consciousness with Western technology and business practices, combines advanced technology with traditional concepts, and uses Western culture to interpret implicit Eastern culture.

5. IPSA/IPSA

IPSA is an independent beauty brand under the Japanese Shiseido Group and is sold at counters. IPSA is derived from the Latin word "ipse" which means "self, autonomy, spontaneity". Technology that promotes cell renewal is called "stimulating the vitality of beauty". Through the skin tester at the counter, we can tailor-make "beautiful prescriptions" for customers from skin care to makeup.

The packaging is "interesting and avant-garde", especially the packaging design of the skin care series, which is full of futuristic science fiction. The optical foundation and matte eyeshadow are indeed ahead of similar products in the industry from texture to color distribution.

Skin Key official website

Dicila official website

Shiseido official website

IPSA/Yin Fusha official website