Starting a business is a very good choice, but there are also many things that need to be paid attention to. A business plan is needed to consolidate it. The following is a 1,000-word sample business plan for a college student flower shop that I compiled for you. ” is for reference only, everyone is welcome to read. 1,000-word sample business plan for a flower shop for college students (1)

1. Entrepreneurial background and project brief description

Everyone knows that trading business is very profitable, but many people don’t know The sales profit of trade is less than RMB 10, while the sales profit of flowers is often more than RMB 200. This shows that it is true that the Chinese market is regarded as a piece of fat by foreign businessmen. "On China's land, in your "There is gold everywhere under your feet." Indeed, the development of flower shops has been analyzed by many experts as one of the most developed industries in the world after IT. In university towns, although there are many scattered flower shops, none of them unite multiple industries, so the prospects are very broad.

Based on the fact that there is no enterprise that unifies the flower industry into an industrial chain in the university town, but our flower shop has changed the traditional flower shop's single flower sales model into a "tea bar and coffee shop" "Selling flowers, green plants, gifts and other leisure services" new model, and launched a series of themed consumption, such as private customization, love bank, etc. Thus creating a new type of flower shop with unique style. It is a new type of flower shop that simultaneously operates physical stores and online stores, so the market prospect is very broad.

This business venture aims to break the situation where traditional flower shops find it difficult to survive in the off-season. Through this flower shop, we want to combine event planning companies, wedding companies, large farms, and student groups to create a In order to pursue their own interests, any party with an interest must protect and take into account the interests of other parties to a certain extent, maintain the interest relationship between them, and achieve a win-win situation.

We can cooperate with event planning companies and wedding companies with cheaper and more comprehensive services.

We can unite large farms to collectively purchase flowers, which solves the farm’s sales problem and also enables us to have enough flowers to decorate the environment, rent, and sell.

We can provide more part-time options for college students and increase employment opportunities for entrepreneurial colleagues. At the same time, they are also our main customers.

At the same time, we can rent flowers prepared by universities or other companies for conferences and sublease them to other companies in need.

2. Overview of entrepreneurial opportunities

At present, domestic flower shops are far from meeting the needs of customers. In 2004, the annual sales volume of domestic flower shops was 300 million flowers, and Taiwan’s The annual sales volume of flower shops is 1.2 billion flowers, and the annual sales volume of Japanese flower shops is 3.5 billion flowers. It can be seen that the prospects of China's flower market are very broad, and the profit of flower retail sales can reach 50-80, which is very considerable.

3. Marketing strategy

(1) Price strategy, adopting low-cost and high-output methods to attack the market, while persisting in innovation in the face of strong market competition, focusing on private customization And other special cards.

(2) Product strategy: form a distinct Shenxi style in terms of product packaging, design, color, style, trademark, etc., to impress customers deeply.

(3) Channel strategy, mainly using multiple channels for marketing, and synchronizing physical and online sales. Reduce costs, expand the consumer base, and allow consumers to more clearly feel the services of flower shops.

(4) Promotional strategy, increase the publicity of Hua Bar, and adopt methods such as discounts, cash rebates, draws, and free experiences.

4. Team introduction

We are a young team, all college students. We are willing to put theory into action, enrich ourselves in practice, and serve the society in practice. We have a clear division of labor, and we have a reasonable profit distribution mechanism. As the saying goes, if money gathers and people gather, money gathers and people scatter. Within our management team, there is an active team of volunteers who light up every corner of the arena.

The following is a brief introduction to the team management personnel:

xxx

5. Market analysis

With the improvement of living standards, flower consumption In recent years, there has been an increasingly strong demand. In addition to the gracefulness of flowers themselves, the fashion, romance, and enjoyment that people pursue can all be associated with flowers. The functions of flowers are also increasing day by day, including creating romance, beautifying homes, visiting relatives and friends, etc.

In addition to their pretty appearance, pleasing people's eyes, and beautifying homes, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other. What is the situation of our flower market now? According to surveys, the consumption in the flower market in 2002 was about 300 million yuan. I visited several flower shops and found that the sales volume of each flower shop ranged from 700 yuan to 1,800 yuan per day. There are currently 5 flower shops in the university town. As people's living standards and cultural tastes continue to improve, people's demand for flowers will increase, and the market positioning of our flower shop itself has a large market gap. Therefore, our market prospects will be very broad

And through surveys, many residents like to plant flowers and bonsai on their balconies. Many residents even like to grow vegetables on their balconies. I think this is a potential market.

6. Financial Plan

At present, there are many varieties in my country's flower market, but the fees are within the scope of market regulation. Therefore, our company's prices will be appropriately adjusted according to market economic conditions, but they will basically remain within a certain range. Inside. Our company will provide several relatively popular flower varieties. Customers are fully aware of this type of flowers and they are suitable for many holidays. We will keep the price of each bouquet (plus packaging and decoration) within the price range of 100-600 yuan/bouquet. , if any customer has other requirements, our company can customize exotic flower seeds for them, and the charges will be determined according to the actual situation.

The initial funds are mainly used for store rent, store layout, product procurement, early publicity, logistics and distribution, etc. It is expected to require about RMB 500,000. It takes about one month from the layout of the flower shop to normal operation. Over the next few months, we will pay more attention to the size and decoration of the store to lay a solid foundation for the later introduction of funds. 1,000-word sample business plan for a flower shop for college students (2)

1. Project background

As people’s living standards continue to improve, their quality of life and their pursuit of life continue to improve. . Flowers have become an indispensable embellishment of people’s lives! The consumption of flowers has become more and more popular in recent years. In addition to the beautiful appearance of flowers themselves, which are pleasing to the eye and beautifying the home, it can also develop people's imagination and make people more subtle and more expressive when communicating with each other. With taste, we established an online campus flower shop with flower delivery as the market entry point, taking into account the website's long-term market share and short-term capital return rate to seize the market, meet the theme of personalized consumption, use flowers as a pilot to drive other products, and ultimately form The market with brand advantage is very feasible.

2. Project planning

1. Provide clear, effective company mission, smooth sales channels, provide products and services as the fundamental, and promote the development of the flower market. We will become a lovely messenger, sending wishes and happiness to thousands of households. Create the best living environment for mankind

2. Company goals

Based on a large base, serve Tianjin and radiate to central China. Create a first-class online flower shop company. The company will use one year to establish a certain reputation among consumers in Tianjin and strive to achieve breakeven. During the investment period, only the pilot market in the university town was selected. The market capacity of this area is more than 3,000 people, which is relatively representative. The pilot period is one and a half months. When the model is successful, it will be promoted in the sub-station in the form of asp. After 3 to 6 months of operation, expand to other markets

3. Business environment and customer analysis

1. Industry analysis

The website is developed by A vertical website launched by college students targeting 6.5 million college students, so the target consumers are college students.

In addition to the main website, this website has branches in various universities in Tianjin. Therefore, the tentative target consumer group is focused on college students in Tianjin universities, and the market will gradually expand in the future. The latest statistics show that there are about 6.5 million college students in the country. Such a market size is quite large, and considering the reality that current students will still become loyal customers of the website after graduation, the capacity of the target market will be considerable.

2. Analysis of survey results

Our company conducts customer analysis focusing on college students from various universities in Tianjin, mainly through questionnaire surveys (see Appendix 1 for the questionnaire) and individual interviews. , reflecting the consumer psychology and needs of the vast number of consumer friends:

⑴ Have obvious curiosity, have convergence in innovation, and listen to the introduction of classmates or friends to produce purchasing behavior;

⑵ Purchase The behavior is basically emotional, but due to the influence of their own economic income, their purchasing behavior is also rational. They generally choose varieties with lower prices but stronger romantic colors;

⑶ College students do not have a fixed

⑷ Strong ability to accept and absorb new things, pursuit of fashion, and advocating individuality;

⑸ The factors affecting product purchase are: price, Variety, packaging, service, etc.;

⑹Purchasing behavior is very festive, generally concentrated around Teacher’s Day, Valentine’s Day, Christmas and friends’ birthdays.

3. Target customer analysis

College students generally do not ask about price when purchasing, but from the perspective of online orders, they focus on mid-range prices. The number of orders tends to express one's feelings, for example, most orders are 1 (You are my only one), 3 (I love you), 19 (Love will last forever), 21 (Favorite), etc. On Teachers' Day, flowers are often ordered based on class size. Packaging generally tends to require high-end and personalized development, and has strict requirements on the quality of flowers, such as not allowing wilting.

4. Marketing strategy analysis

1. Brand strategy

At the beginning of the website construction, we attached great importance to the brand. In terms of brand packaging, based on detailed market surveys and bold predictions, artists adopted a design plan that combined dynamic and static pages. The visual image and text fonts were carefully planned, striving to be unique and innovative

2. Price strategy

Online flower shops strive for perfection in raw materials, packaging, services, etc., and strive to give customers maximum enjoyment and psychological satisfaction. It takes both price and quality routes to meet the needs of consumers at different levels.

3. Promotion strategy

⑴ Publicity strategy

Use the school radio station, newspaper column, and bulletin board for free publicity. In addition, use the advantage of the website’s own information flow to promote and highlight Image, and establish good relationships with major newspapers, local radio and television stations, and adopt a mutually beneficial and win-win strategic model

　⑵Service

The service of the online flower shop must be first-class , for the delivery team members, as long as there is an order, it must be delivered on time and on location according to the order requirements, and it must be served with a smile.

In terms of after-sales service, the customer service department is responsible for adopting the following methods:

①Make a thank-you call or send an e-mail for friendly reminder service, and provide friendly reminder services during major customer holidays. Send e-greeting cards

② Accept customer returns unconditionally and handle customer complaints in a centralized manner

③ Set up a consumer survey form with gifts to grasp first-hand information about consumer needs

④Customers who order for the first time will receive a vase as a gift with the flowers and enjoy price discounts. After becoming a member, you can enjoy the member price.

⑤Convene member salons online or offline from time to time to exchange information, communicate feelings, and answer the questions that customers are most interested in.

⑥ Create a customer database file. When customers make repeated orders, they only need to enter their name, and other customer information will be automatically transferred into the system.

4. Channel construction

At present, online flower shops mainly establish business relationships with first-level wholesalers. When choosing a wholesaler, generally check its business performance, reputation, cooperative attitude, timely supply, etc. The wholesaler is required to have several marketing outlets in different areas in the same city, so that delivery members of various universities can pick up flowers locally. . Usually a cooperation agreement is signed with wholesalers to reach an agreement on issues such as price and product quality

5. Implementation of online flower shop strategy

1. Market scope selection, only choose during the investment period The main website serves as a pilot market. The market capacity of this area is more than 3,000 people, which is relatively representative. The pilot period is one and a half months. After the success of this model, it will be promoted in the sub-station in the form of asp. It will first be put into trial operation in the other 7 sub-stations that have been built, and then expanded to other markets after 3 to 6 months of operation.

2. Focus on promoting customers. The publicity targets are mainly school students. They are interested in fashion and tend to lead the trend. For engineering students with strong logical thinking, we use the early audience for communication. achieve publicity effect.

3. On-site promotions select September 8th and September 9th each year as the key promotion dates. Before then, leaflets will be distributed to student dormitories. Promotional content includes:

⑴Hang uniform colored banners, located on the main road of the campus, with a number of 3-5, and hang them with the theme of the grand launch of the campus flower shop.

⑵ Set up a publicity stand in a location with high traffic on campus, such as at the entrance of the dormitory and near the cafeteria, and place 3-5 computers so that you can check and order online; place a publicity board to introduce the contents of the flower shop in detail , and place physical flowers, and deliver the gifts on-site on the day of promotion.

⑶ Ask the school radio station to broadcast the promotional materials prepared by the propaganda department once in the morning, noon and evening for several consecutive days.

⑷In order to create an atmosphere, two ladies were arranged to wear ribbons with the flower shop’s website address written on them, give explanations, and organize a lottery. The winners could order flowers of less than 20 yuan on site and pay from the website.

⑸On the day of the promotion, please invite media related to the school to report on the scene, such as local TV stations, etc.

6. Marketing effect prediction and analysis

1. Sales revenue

According to the survey and analysis, we can predict that during major holidays, daily sales will be 1,000 yuan Above

　2. Payment method

According to relevant materials, online payment will reach 20. We are actively contacting financial institutions such as China Merchants Bank to establish business cooperation relationships to promote online payment

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3. Ordering method

For e-mail orders, go directly to the campus flower shop website to order, or order by phone. In addition, we focus on launching SMS ordering, which is very popular among students

4. Customer characteristics

Younger, 100 are young people, mainly male students; they have high credibility and cultural quality High, no bad debts

5. Consumption characteristics

Flowers under 60 yuan are the most popular

6. Information infrastructure

The company website mainly exists in the form of a virtual host, so the company does not need to have information hardware facilities for the time being. For the development of information software and the construction of websites, the company will jointly complete it through internal members who are good at computers and recruit members who have expertise in this area.

7. Operating cost estimation

1. Principle

Use every penny wisely and give full play to the value of every penny

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2. Initial investment

During this period, funds were mainly used for outsourcing overall network services (virtual hosting), product procurement, system development and maintenance, early publicity, logistics and distribution, etc. . It is expected to cost about RMB 20,000.

It takes about a month from the establishment of the website to the normal operation of the website

3. The second phase of investment

At this stage, our services will radiate to major universities and urban areas of Tianjin. , the content of the service will be greatly expanded, and the quality of the service will also be further improved. The main source of funds is the company's early profit accumulation and the introduction of external funds, such as bank credit

8. System development plan

1. System development plan

According to the lack of funds in the early days of the company's establishment and the actual situation of our development team, we decided to choose virtual hosting to build our company's website. Of course, as our business expands and funds become abundant, we will consider building our own website. After the system takes shape, the company will gradually conduct real-time testing based on predetermined system functional requirements. The completeness of the system is undoubtedly a process of testing, improvement, re-testing, and re-improvement until the system function meets the company's expected requirements

2. System logic solution

The system logic solution is to implement The overall framework of the e-mall's business objectives, strategies and methods. The following is a diagrammatic explanation of the six modules based on the actual situation of the company: system business activity process, overall system logical structure, system data distribution, information processing module and security control module

9. Project Summary

1. Survey on the completion of main work

Understand the real needs of the majority of college students, and the company has made an overall plan in terms of achieving goals, operating mechanisms, project strategies, etc. In addition, in terms of system development plan, the company also combined the actual situation of our country, consulted a large number of literature on website services, and made a website operation process and design process suitable for the company, as well as a system logic solution suitable for our company

The most important thing is that in view of the current situation in the flower market that is suitable for the special requirements of college students, we have designed a series of service products by ourselves, such as ordering flowers by text message, attaching blessing cards, telephone messages, etc. and have set reasonable prices. . At the same time, we have also set up forums, which not only meet the practical needs of young students, but also meet the needs of consumers of different ages in society

2. Shortcomings and difficulties

Since our company has just started planning, there is a serious shortage of funds. At the same time, due to time constraints, the entire plan is inevitably lacking, but we will try our best to enrich and improve it. We believe that in future efforts, this website will be further improved. 1,000-word sample business plan for a flower shop for college students (3)

1. Summary

In the minds of many people, a flower shop is a good entrepreneurial project. On the one hand, working in an environment full of flowers every day makes me feel happy; on the other hand, people's living standards are constantly improving, and people's consumption levels are no longer limited to material consumption, but also have spiritual consumption needs. Keep improving. Flowers can regulate indoor air and humidity and are beneficial to human health. It can be used for viewing, cultivating people's temperament, and calming people's mood. It can be aesthetically pleasing and arouse people's emotions.

For example, people often compare flowers to women, and use lotus as a symbol of purity and nobility. Flowers have become a favored gift for people during festivals and when visiting relatives and friends. As life gets better and better for everyone, more and more people will buy flowers, and the future of flower shops will certainly be good.

From a business perspective, a flower shop should be considered a typical small business. A room does not need to be very large, it can be simply decorated, and the four white walls can also show off the beauty of flowers. A small flower shop can be opened. Nowadays, many laid-off people are thinking of starting a small business, and the cost of a flower shop is what they can afford. I have seen a survey of students at a floral art school. It was found that more than 95% of the hundreds of students planned to open a flower shop. Coupled with the existing flower shops, one can imagine the fierce competition.

However, opening a flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are an industry full of risks.

Flowers are subject to wear and tear from the moment they are purchased. If business is not good, you can only watch the flowers wither and rot. Some high-end flowers cannot be purchased in large quantities. If they cannot be sold, the losses will be too great. However, if there are no high-end flowers for sale, orders with higher profits may be lost, which requires a lot of thinking.

From the perspective of human historical development, when people’s material life is satisfied, their demand for spiritual life will be very strong. Someone once said that in China, “the era when flowers are as popular as mobile phones is coming. Seize every major festival, such as Spring Festival, Valentine's Day, Christmas, Mother's Day, and Teacher's Day. At the same time, we will develop potential festivals such as Chinese Valentine's Day, Secretary's Day, Nurse's Day, Father's Day, and Journalists' Day to expand the potential consumer base. Stimulate market potential and strengthen market publicity.

Flower shops are beautiful and elegant places, and floral art is the soul of the flower shop. Beautiful flowers spread various emotions to people. There are thousands of words to say, and every sentence is beautiful, especially now. With the continuous improvement of people's living standards and the continuous improvement of their pursuit of life, flowers have become an indispensable embellishment of people's lives.

The consumption of flowers has become more and more popular in recent years. In addition to the beautiful appearance of flowers themselves, which are pleasing to the eye and beautifying homes, they can also develop people's imagination and make people interact with each other. Be more reserved and tasteful when communicating

2. Flower shop situation

Name: xxx

Slogan: Open your heart and let me hear your voice. .

Location: xxxx

Business philosophy: The flower shop adheres to the business principle of honesty and service first, and sincerely serves consumers with a sense of competition, market awareness, and honesty. Credibility and brand. Convey the true feelings of the world and let love fill the world.

Goal:

Effectively open up sales channels and promote the growth of the flower market based on the provision of products and services. Development. Provide customers with a platform to express their blessings and send blessings and love to thousands of households. Improve the visibility and reputation of the flower shop as much as possible and establish a complete system of its own. Eventually, it will be promoted to the whole city, the country, and even the world to become bigger and stronger.

3. Industry analysis Quality requirements are also constantly increasing.

Industry transformation: Eight regulations to improve work style. Large flower orders have decreased, and the flower industry has gradually developed in the direction of small flowers and family flowers.

Grasp. Opportunities: Most of the market sells small flowers and household flower pots, but there are few shops that sell DIY flower pots.

4. Flower shop location

Location: xx Street ( At the intersection of XX Street, there is a large flow of people and there are several schools nearby. The location is excellent, the transportation is convenient, the effect is obvious, and it is easy to drive business)

Decoration positioning: Decorate in a modern style to give people a sense of the times. The atmosphere, modern psychological feeling, and warm colors should be chosen for the lighting, which has an motivating effect on most consumers with a strong sense of the times. The atmosphere in the store must be lively, but the main focus is to save costs.

Business scope positioning: mainly including hand-made DIY potted plants, DIY potted finished products, flower seeds, plant seedlings, pottery flower pots, etc.

Publicity positioning: Use manual publicity, online publicity, newspaper columns, and bulletin boards for free publicity, and establish good relationships with major newspapers, local radio and television stations, and adopt a mutually beneficial and win-win strategic model.

Service positioning: guide consumption, understand customer needs, let customers understand their meaning, teach customers flower growing techniques, can provide door-to-door service, decorate halls, and carry out floral design; visit customers frequently to master their flower arrangements. New requirements, new trends, timely replacement of fresh flowers for customers with rental business, etc.; can flexibly arrange business hours for consumers, which can greatly increase their repeat customers and share.

5. Product structure

Complete range of colors and varieties, meeting market demand;

Exquisite pottery, distinctive floral arrangements, and high quality flower seeds and plant seedlings.

6. Store layout

A store of tens of square meters must arrange the basic requirements.

Outside the door, place beautiful works on both sides to attract customers’ attention;

Place a larger and appropriate banner above the door to attract existing customers. Customers and potential customers; on the right side of the entrance is the cashier counter, which has special computers, printers, fax machines and other equipment; there is a guest table next to it for customers to discuss and rest;

There is a table in the middle The flower rack and work table serve as a work area for employees to design potted plants and other work;

The upper part of the three sides of the wall is set as a display window, with flowers, flower baskets, vases and other specimen designs placed in the display window. The lower part is There are some comprehensively designed potted plants and spare flowers, flower seeds, plant seedlings, flower pots, flower baskets, etc., which can be seen and touched, allowing customers to experience it personally.

7. Target consumer group

The target consumer group is broad and applicable to people of all ages. The most important consumer group is college students, because the location is on the back street of the university, and the main passenger flow is Young people and college students have the largest and most concentrated needs, so they are the first and primary consumer group; followed by middle-aged people, the elderly, and potted plant enthusiasts. They have a deeper understanding of flowers, so their needs are not small. ; and finally for other passers-by, etc.

8. Business model

Physical operation: mainly providing DIY flower potting services, and secondly selling some finished flower potting.

Online operations: As a publicity and promotion window for physical operations, we mainly accept the purchase of finished potted plants and customized finished potted plants, and also sell seeds. DIY potting services are not provided.

9. Business methods

1. Use your own capital of 50,000 yuan to open this store, and open a good flower shop on the premise of saving costs.

2. Serving customers first, the quality is absolutely acceptable, and the price is relatively cheap. A proactive flower shop should aim at price and quality service to win customers;

3. It can be advertised in the university town by putting up posters, handing out leaflets, renting cars, using school broadcasts and forums, etc.;

4. After the flower shop has developed stably, it can be promoted online and Online sales can increase visibility and customer base;

5. Within urban areas, we can guarantee door-to-door delivery and door-to-door service.

10. Profit method

Own entity operation business;

Service fee for flower delivery; service fee for door-to-door service.