The White Rabbit toffee from Shanghai Guanshengyuan Food Co., Ltd. is authentic.

White Rabbit Candy has a strong marketing network at home and abroad. Domestic products are exported to more than 40 countries and regions around the world. The White Rabbit trademark is also a well-known trademark in China and a famous trademark in Shanghai.

Shanghai Guanshengyuan Food Co., Ltd. is one of the core enterprises under the Guanshengyuan Group. It has a history of more than 91 years and is a well-known Chinese time-honored enterprise at home and abroad. It is currently located at No. 220 Caobao Road, Xuhui District There are two production bases at No. 128 Mindong Road, Pudong, which are large food companies that produce various candies.

The history of White Rabbit toffee

Before liberation, there was a famous ABC candy factory in Shanghai. The owner Feng Boyong, who was good at doing business, saw the "Mickey Mouse" cartoon on the beach in Shanghai. , especially among children, they designed toffee with a "Mickey Mouse" image package. "ABC Mickey Mouse toffee" suddenly became the best-selling toffee in the country.

After liberation, ABC Candy Factory became a public-private partnership and was renamed "Aimin Candy Factory". In 1956, a new brand "White Rabbit Milk Candy" came out. In the 1950s, advocating foreign ideas and fanaticism were criticized, and the "elimination of the four pests" emerged in the patriotic health movement at that time. Everyone yells at a mouse crossing the street, so the factory has to worry about the image of "Mickey Mouse toffee".

In 1979, "White Rabbit" won the National Silver Award. In 1992, it was rated as the only food brand among China's fourteen well-known trademarks.