Marketing refers to the process by which companies discover or explore the needs of prospective consumers, allowing consumers to understand the product and then purchase the product. Marketing (Marketing), also known as marketing, marketing or merchandising, Classic business management courses such as MBA and EMBA all use marketing as an important module in management and education for managers. Below I will bring you some insights about corporate marketing, I hope it will be helpful to you.

Enterprise Marketing Experience 1

In 2019, the company's performance has developed rapidly, keeping pace with the progress of the department. I have continued to learn from leaders, colleagues and customers, as well as through continuous improvement in actual work. Summarizing and exploring, we have made significant progress in work and study. When a new stage of work is about to begin, there are many things that need to sit down and think about seriously, and need to be summarized and reviewed well. Summarize the experience and lessons learned in the past year's work and make full psychological preparations for the next stage of work.

1. Take it seriously and do your job well

Responsibility and dedication. This is a very important point in our company, it can be said to be one of the essence. Everyone's experience and knowledge level are different, which determines that everyone's ability to do things will also be different. But in many cases, it is not ability that determines whether a job can be done well. In actual work, a considerable part of the work is not done by ability, but by a strong sense of responsibility for the company, the department, and oneself. Dedication comes from responsibility. A person without a sense of responsibility cannot be a person with dedication. It can be said that a strong sense of responsibility and responsibility is the first requirement for doing a good job in merchandiser work, and it is also the most basic quality that business merchandisers should possess.

2. Be diligent, unite and help each other

Documentation work is a very trivial and tedious job, especially foreign trade follow-up work, which has many accessories and cumbersome processes. It may leave hidden dangers for errors to occur. An order is often completed by many departments, and the power of one person is very small in the entire work. Only by uniting and cooperating carefully can the smooth completion of the order be ensured.

I feel that as our business merchandiser, we can only clearly realize from the bottom of our hearts: Anyone may make mistakes, but as long as you work hard and have clear quality requirements for each batch of products, they will leave the factory. All processes are tested beforehand to detect and reduce errors in a timely manner. Making fewer mistakes means reducing costs, and the truth is the same in terms of production and business. To be a merchandiser, you must have a spirit of hard work. For us merchandisers, we sometimes have to ask the employees in the production department to make good quality products, and sometimes we have to go to the production workshop to personally supervise the work and guide the employees according to customer requirements and our own experience. Produce perfect products, learn from experience, and understand the production process to facilitate your own work.

3. Handle the relationship well with customers and external collaborative units

Learn to be a good person, handle the relationship well, and do things well. There are no permanent friends and enemies, only permanent interests. In essence, the same is true for relationships with customers and external collaborators. It is precisely because cooperation can bring the benefits that both parties need that the cooperative relationship between the two parties is generated. As a businessman, the most direct thing he pursues is profit. If there is no money to make, it will be useless no matter how nice you are to him. If you can make money, other requirements can be reduced appropriately. Once you understand this, you can use a good sense of proportion when dealing with relevant subjects, laugh and curse, and be free to relax.

Enterprise Marketing Experience 2

During my tenure, I am very grateful to the company leaders and colleagues for their support and help. With the support and help of the company leaders and colleagues, I quickly integrated into our collective and became a member of this big family. I made major breakthroughs and changes in my work model and working methods. During my tenure, I Strictly demand yourself and do your job well. The work of this year is summarized as follows:

1. Daily work of the sales department office

As the company’s sales back office, I am well aware of the heavy-duty nature of the position, which can also enhance my Personal communication skills.

The back office of the sales department is an important hub that connects the previous and the next, communicates internally and externally, coordinates the left and right, and contacts all parties. It grasps the collection of the latest user data on machine purchasers in the market and provides protection for the sales department's business personnel. The arrangement of some documents, the signing of installment sales contracts, overdue user arrears, sales quantities, etc. are all useful decision-making documents. In the face of these tedious daily affairs, we must have a beginning and a tail, and enhance our awareness of coordination work. These are basically Everything is settled.

If it is a successful experience that has guiding significance for the company's other markets, it needs to be a concise and vivid description of successful typical cases or experiences, which can be used by the company to boost morale or promote in other markets. If there are obvious deficiencies or serious problems in the operation of the regional market, it is necessary to conduct an in-depth analysis of the deficiencies and problems, such as network construction problems, sales team problems, new product development problems, consumer communication and launch problems, etc., to find out The root cause of the problem should be analyzed clearly in which link the problem lies. For example, if the advertising and promotion are not enough, the difference is a few percent.

2. Keep abreast of the user's repayment amount and overdue arrears

As the company's sales back office, I am responsible for the user's repayment amount and overdue arrears. The main content It is for users with overdue debts. Whether the user's repayment progress is timely is related to the company's capital turnover and the company's economic benefits. We must keep abreast of the project progress of the users who purchased the machine, so as to increase the intensity of reminders to avoid causing inconvenience to the company. Necessary losses allow company leaders to make corresponding countermeasures for different customers based on this table, so as to control risks.

3. The direction of future efforts

Since joining the company, I have been dedicated to my job and carried out my work creatively. Although I have achieved results, there are still some problems and deficiencies. There is some inconsistency in the amount of user rebates, maybe because you have just come into contact with this aspect of business; strengthen your own learning, expand your knowledge, work hard to learn professional knowledge of construction machinery, and be well aware of the development and overall planning of the same industry; you must do this Seek truth from facts, communicate feelings from superiors to subordinates, and be a good assistant to the leader! In future work, I will use my strengths and avoid weaknesses, be a competent sales back-office staff, and grow with the company.

Enterprise Marketing Experience 3

"Marketing" is a required course for economic management majors in higher vocational colleges. This course has very distinct practical and operability features. Therefore, traditional teaching methods are difficult to meet the requirements of the market, and they cannot well improve students' interest in learning and meet students' needs. There is a saying in the market economy: What kind of goods are good goods? Goods that win the market are good goods. If this sentence is applied to teaching, it can be: What kind of classroom is a good classroom? A good classroom is one that wins students! If this sentence is applied to students' employment issues, it can be: What kind of students are Good students? Those who win companies are good students. Therefore, in the eight years I have worked at Shaanxi Vocational College, as a front-line teacher in the marketing major, I know the importance and urgency of exploring and trying new teaching methods. Of course, there is no set method for teaching, and teaching experience involves many aspects and angles. Not to mention the differences between disciplines, and everyone has their own experience. My point of view is: For the marketing course, we should start with the basic knowledge of marketing, rely on the actual background of marketing, integrate teaching materials, and comprehensively use a variety of teaching methods to form an "open" teaching model. I would like to share with all the teachers the use of three teaching methods. Please also criticize and correct me.

1. Case teaching method

Case teaching method is a case-based teaching method and is an indispensable method in marketing teaching. I originally thought that it would be enough to introduce as many marketing cases as possible to students in each chapter to deepen their understanding or memory of the theory. In fact, it is not the case. I think there are three difficulties in whether case teaching can be effective:

Difficulty one: case selection

Marketing cases are overwhelming, but the selection is closely related to the main teaching materials, difficulty, Making cases that are all the right length is no easy task. Some cases, although wonderful, are not relevant or have little relevance to the material. I require myself to carefully screen cases based on reading many cases. My favorite type of case is one that is both relevant to the material and motivating to the students.

For example, when talking about the importance of corporate strategy, I cited the example of Shi Yuzhu of the Giant Group from the failure of Naojin to the subsequent success of Naobaijin. Analyze, summarize, and summarize with students. Let students truly experience Shi Yuzhu's famous "Four Don'ts" theory in strategy. "I will definitely not do it in an industry that I am not familiar with; I will definitely not do it in an industry that has no development prospects; I will definitely not do it in an industry that does not have good manpower; I will definitely not do it in an industry that does not have enough money."

Difficulty 2: Description of the case

I think whether the case can be described to students very accurately and vividly, especially in a classroom without multimedia and students do not have relevant information, the teacher's basic language expression skills are very important. Vivid, humorous, and colloquial descriptions can best arouse students' interest. I have done experiments and found that showing the same case to students on multimedia is far less effective than the teacher's dictation. Students can effectively memorize more information points. Therefore, I usually pay attention to the language style of many teachers. A good self will also imitate, and ultimately form a language style that students like and are self-satisfied with.

Difficulty 3: Mobilizing students’ enthusiasm

The most difficult thing to do well in case teaching is the comprehensive analysis case, which involves many aspects of marketing theory and requires students to analyze problems. Identify the causes, select relatively satisfactory decisions, and provide specific measures to solve the problem. How to stimulate students' interest and mobilize their enthusiasm for learning is the difficulty. I think: First of all, we must consciously change our role, regard the teacher as a director or referee, and regard the students as actors or athletes. Only in this way can it be possible to create a simple and free classroom atmosphere and fully mobilize students' enthusiasm.

2. Situational teaching method

Situational teaching method is also a method that I like very much and is also commonly used. Used at the beginning of almost every chapter. For example, some inspiring and exploratory questions can be set up starting from the teaching materials, with the purpose of focusing students' attention and giving full play to students' subjective initiative. When talking about marketing strategies, we can design a scenario. If the business of a small restaurant outside our school is not good, how can we turn it around? If you were a restaurant owner, how would you run it? I encourage students to make thoughtful suggestions and cultivate their practice. Use potential. You can also use some classic marketing stories to tell the truth about marketing, such as "How to sell combs to temples" to create a pleasant classroom atmosphere in a simple, witty and humorous way, which is easy for students to understand.

In addition, the use of multimedia also makes the scene more intuitive and vivid. When teaching the knowledge point of "advertising strategy", no matter how good the language description is, it is not as good as playing a few advertisements to the students, such as Coca-Cola advertisements, Li Ning advertisements, Porou advertisements, Wuliangye advertisements, etc. Through the teacher's analysis, Allow students to better understand the design of advertising. In the section about brand strategy, explain that brand is a collective concept, including brand name, brand logo, and trademark. When explaining, students will be impressed by the pictures on the multimedia.

Furthermore, students are asked to play the necessary roles and perform simulations to stimulate interest and guide students to deeply understand the materials they have learned. For example, the sales section is very practical and operational. Students can be organized to conduct a simulated "counter sales" or simulated "door-to-door sales" activity, allowing students to act as "salesmen" or "salesmen" and use the sales skills they have learned to sell goods to "customers". Through these activities, not only can students' interests be stimulated and students' theoretical knowledge can be consolidated, but they can also be conducive to the training and improvement of students' practical marketing skills and adaptability.

3. Game-based teaching method

Game-based teaching method is "combining the information of teaching materials, using game methods such as game products, developing game classes, etc., starting from students' interests and hobbies, Convert the knowledge points to be learned into games, and guide students to master knowledge from the games through subsequent perceptual activities. "This teaching method is a method that I have only occasionally used in the classroom in the past two years. I used it because I saw many companies using games to train their employees and the results were good. I use it occasionally because I feel that spending too much time in class will inevitably reduce the number of theoretical teaching hours. I feel that it is putting the cart before the horse. Therefore, we only make some attempts at certain times to mobilize students' enthusiasm for learning. For example, the game "Listen to the gourd and draw the scoop" can make students understand the importance of communication very perceptually.

This is much better than our teacher starting to talk about how important communication is as soon as the class begins.

There are various teaching methods and different measurement standards for teaching effectiveness. I often wonder: What kind of teacher is a good teacher? What is the standard for measuring a good teacher? I remember that during the training of young teachers in 2006, the title of my experience was "More Understanding, More Tolerance". Among them, I wrote this paragraph: "We should be more understanding and tolerant towards students. Of course, the basis of understanding is understanding, and tolerance does not mean indulgence. I advocate: Encouraging teaching. At the same time, I also believe: Encourage In many cases, it is actually a kind of pressure. "Anyway, I am practicing my own understanding of a good teacher, which is: one who can put students' affairs first, think about problems from the students' perspective, and understand the students. , understand students, be tolerant of students, do your best to help students, and cultivate your students into people needed by society.

Enterprise Marketing Experience 4

Sales is a very interesting job, and we face many challenges every day. Customers who say "I will study and study it" are our sales people. A sentence you often hear. In response to this sentence, some people will be very discouraged or frustrated, feeling that they have encountered a very difficult problem; some people will be very aggressive and confident, feeling that they have increased opportunities to challenge and improve themselves. Whether it is a problem or an opportunity depends on our own choices and definitions. And our definition of events is often the result we will get.

When a customer says I do research, there are actually many different meanings, so please don’t rush to find a verbal answer. When the customer says research, maybe he really needs to do research (real), or maybe He is just a false excuse (false),

Or maybe he is hiding something else (implied). Therefore, we salespeople need to conduct an in-depth analysis to determine what type of customer the customer belongs to, and then we make appropriate decisions based on the specific situation. There is no fixed answer to this, and what is needed is the flexibility of our salespeople. A small sentence has ever-changing connotations, so we salespeople need to listen carefully, actively inquire, learn more about customers' true feelings, and then help customers make wise decisions.

If you want to achieve greater success in telemarketing, you must have professional and skilled skills! The phone is a ubiquitous communication tool. For sales professionals, the telephone is also one of the best, most effective, and most convenient communication tools. We have all answered countless phone calls, but have we really noticed some of the things that need to be controlled on the phone? The duration of a phone call may be three to five minutes, it may be more than ten minutes, or it may be less than One minute. No matter how long or short the call is, and no matter what kind of communication call it is, the process of communicating on the phone and the things to pay attention to are basically the same. How to make good use of our phone calls is very important for telemarketers.

In short, telemarketing is by no means equal to making a lot of phone calls randomly and trying your luck to sell a few products. In order for customers to easily realize the value of telemarketing, although I have not experienced it personally, I think communication skills are very important. This is what I learned after learning telemarketing.

Let us have enough confidence to do our job well and create a stage for ourselves!

Enterprise Marketing Experience 5

Self-started in 20 years Engaged in sales work, in the past three years, under the leadership and help of the factory management leaders, and with the full assistance of all employees, I have based myself on my own work, fulfilled my duties, worked conscientiously, and worked hard. As of the year, month, day, the annual sales volume was 145,225 yuan, completing the entire sales cycle. The annual sales task is 38%, the payment collection rate is 52%, the sales unit price has dropped by 13% compared with last year, and the sales volume and payment collection rate have dropped by 55% and 32% compared with the same period last year.

I now summarize my experience and feelings in the past three years of sales work as follows:

1. Effectively implement job responsibilities and perform my job conscientiously

As a salesperson, my job responsibilities They are:

1. Do everything possible to complete regional sales tasks and collect payment in a timely manner;

2. Work hard to complete various requirements in the sales management measures;

3 , Responsible for strictly implementing the product delivery procedures;

4. Actively and extensively collect market information and promptly compile and report to the leadership;

5. Strictly abide by factory regulations, factory disciplines and various rules and regulations;

6. Have a high sense of professionalism and ownership of the work;

7. Complete other tasks assigned by the leader.

Job responsibilities are the work requirements of employees, and they are also the standard for measuring the quality of employees' work. Since I have been engaged in business work, I have always taken job responsibilities as the standard of action, starting from every bit of work, Strictly follow the terms of the responsibilities to require your own behavior. In the past few years, in business work, first of all, I can start from product knowledge, while understanding technical knowledge, carefully analyze market information and formulate marketing plans in a timely manner. Secondly, I often communicate with other regional business Communicate frequently with employees, analyze market scenarios, existing problems and response plans, in order to achieve common improvement. In daily work, after receiving the tasks assigned by the leadership, I proactively complete the tasks on time while ensuring the quality of the work.

In short, after several years of practice, it has been proved that the business skills and performance of a salesperson are crucial and are the standard for testing the success and failure of a salesperson's work. This year, due to the power grid inspection and acceptance in the northern Shaanxi system, the project was stopped and the rural power system funds were not in place. In addition, the company's performance was poor due to lack of business knowledge, low business skills, and the rapid changes in the market.

2. Clear tasks, be proactive, and strive to complete them on time with quality and quantity

During work, I always understand that there is only a superior-subordinate relationship, and treat everyone equally whether it is within or outside the job. You must not be careless or negligent in the work assigned by the leader. When understanding the tasks, on the one hand, you must actively understand the leader's intentions and the standards and requirements that need to be achieved, and strive to complete them in advance within the required deadline. On the other hand, you must actively study and supplement and improve.

For example:

1. In September this year, the Pucheng branch factory terminated the lease agreement and stopped production. It is estimated that about 80 tons of silica and 20 tons of barite were accumulated in the factory. The lessee had already left. For safety reasons, the leader instructed to transport the materials stored in the branch factory as soon as possible. After receiving the task, he contacted the vehicle at noon that day and negotiated a freight rate. The next day, he followed the vehicle to the Pucheng branch factory and pressed It was originally planned to transport the three vehicles in two batches. During the loading process, due to the inaccurate weight estimation, after the three vehicles were loaded, about 10 tons were left. I promptly reported to the leader and obtained permission and hired two local workers. A tricycle will transport the remaining materials back on the same day at the same freight price, which not only saves time but also reduces costs.

2. In late August this year, I went on a business trip to northern Shaanxi, which coincided with the material bidding of Shendong Electric Power Various Industries Co., Ltd. This bidding involves the purchase of future materials, which is of great importance. After understanding the detailed situation, Report to the leader in time and send relevant information as soon as possible. I know that this bidding is very important to our factory and myself, and I feel that I have no way to start because I have not participated in a formal bidding meeting, so after careful consideration, I start from the materials. The relevant departments of the procurement unit involved in the bidding started to collect the detailed information of the relevant bidding companies and product supply prices to pave the way for the bidding. Through their unremitting efforts, the bidding process successfully passed the qualification review, business defense and technical defense, and finally succeeded. Paying off, the YH5WS1750 zinc oxide arrester produced by our factory finally won the bid in this bidding, which laid a firm foundation for the future sales of the product.

3. Treat customer complaints correctly and resolve them promptly and properly

Sales is a long-term and step-by-step job, and product defects are common, so salespeople should treat customer complaints correctly and treat them as Customer complaints are as important as product sales or even more important, and must be handled with caution.

In the process of product sales, I strictly follow the sales service commitments formulated by the factory. When receiving customer complaints, I should first carefully record the customer complaints and make a verbal commitment. Secondly, I should report to the leadership and relevant departments in a timely manner. After the leadership's instructions, we will work with relevant department personnel to formulate a response plan. At the same time, we should communicate with customers in a timely manner to ensure that customers are satisfied with the solution.

4. Carefully study our factory's products and related product knowledge, and determine the product varieties that can be represented according to customer needs

Being familiar with product knowledge is the prerequisite for doing a good job in sales. I also pay attention to the learning of product knowledge in the sales process. I can basically answer questions and answers about the uses, performance, and parameters of the products produced by the factory, and I can basically master the uses and installation of related products. [Compiled by Www.QunZou.Com]

According to the factory's overall arrangement of agent products, and through my own understanding of the northern Shaanxi region, the agent varieties are divided into two categories: one is those with high technical content and high added value Products, such as 35KV arresters, 35 fuses and current-limiting fuses, etc., there are problems with the after-sales service of such products; secondly, iron accessories, fittings, bows, cross arms, etc. used for 10KV lines, such products are used in large quantities, but Low added value and many manufacturers make sales difficult.

5. Electrical product market analysis

Northern Shaanxi has a large area, but power grid construction is relatively backward. With the deepening of power grid transformation, manufacturers are targeting sales to the backward areas in the west. At the same time, the market continues to be refined and competition becomes increasingly fierce. Most of the power units in northern Shaanxi belong to the rural power system. After several years of rural power network reconstruction and construction, only 40% of the reconstruction tasks were completed due to lack of funds, so the regional market potential is huge. The market analysis of the northern Shaanxi region is as follows:

(1) Market demand analysis

Although the northern Shaanxi region has huge market potential, most county bureaus in the Yan'an region are affiliated to the provincial rural power system. Material procurement is organized and distributed by the Provincial Tendering Bureau. Yulin Power Supply Bureau is under the management of the Provincial Agricultural Power Bureau. However, material procurement is unified by the Provincial Tendering Bureau. The procurement model is that manufacturers recommended by the Bureau are reported to the Provincial Tendering Bureau, and the Tendering Bureau To determine the shortlisted manufacturers, to go deeper, the decision-making power for procurement rests with the Provincial Tendering Bureau. However, our factory did not bid and win the bid with the Provincial Tendering Bureau, and the county bureaus in Yulin are under the management of Yulin Power Supply Bureau, so it must be determined by the Yulin Power Supply Bureau and the counties. It is indeed difficult for the bureau to form a large-scale sales and the provincial bidding bureau must work hard. According to the information collected at this time, whether Yulin Power Supply Bureau continues to transform the power grid depends on the Provincial Agricultural Power Bureau's allocation. The reason is that the funds required for the transformation in recent years are guaranteed by the Provincial Agricultural Power Bureau to use assets to offset the loans. According to the current situation of the Bureau, It is no longer able to repay the loan interest. According to the analysis of relevant personnel within the bureau, the power grid transformation in Yulin area may be stopped.

(2) Competitors and price analysis

Through my own understanding of the region in the past few years, there are two types of electrical manufacturers in northern Shaanxi: one is the West Porcelain Factory ( Branch), Shendian, Jiaotong University, Tongchuan Rongxin, etc. These companies entered the northern Shaanxi market earlier and have strong strength. At the same time, they are shortlisted by the Provincial Bidding Bureau. Their sales prices are basically the same as our factory, so they have formed a Large-scale sales; the other type is Hebei Baoding Arrester Factory, etc. This type of enterprise entered the northern Shaanxi market late but has a low sales price. The sales price of YH5WS1750 arrester is only 80 yuan per piece, and the sales price of PRW710100 is 60 yuan per piece. Such enterprises Basically occupied the field of consignment sales.