Expression form
1, in-store poster
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
2, investment posters
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy.
3. Exhibition poster
Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
4. Plane poster
Graphic poster design is different from poster design, it is a single and independent poster advertising copy, and poster design contains a sense of three-dimensional sense and time staggered, giving people an immersive idea, which often needs more abstract expression. Without certain design skills, it is difficult to achieve pleasant results.
Graphic poster design is not so restrictive, it can be matched with a pen, as long as it can express the main body of publicity, it will play the role of poster publicity. Therefore, the graphic poster design is a kind of pictorial with low cost and strong appreciation, which is more in line with the favor of modern advertising industry.
Extended data
Poster use
1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.
2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.
3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.
4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.
5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.
-Poster design
-Posters
How to make a holiday company logo picture The steps to make a holiday company logo picture are as follows: 1. Open the P-diagram software. 2. Make holiday posters. 3. Pull out the company logo. 4. Add the company logo to the holiday poster. Poster design skills of media companies 1 To create a poster with the best reading distance, the first priority is usually to expose the key figures in the event. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text. When it comes to poster design, we can consider three obvious levels of text: ① Title: This is the main (and most critical) text design element. Can increase the sense of art, or itself is an artistic existence. Choose an easy-to-read font to highlight its interest. ② Details: What content, when and where? We will answer these questions next. What information do you need to know to make a poster? Remember, the simpler the better. There are two choices to determine its size-reduce the font to about half of the main title, so that the whole has a very clear hierarchy, or continue to use a larger font and then compare it with another font. Which one to choose often depends on the importance of other elements and secondary text. ) 3 fine printing: these are used to explain yourself. The common posters are mainly film propaganda. Decide what to show on the poster, as small as possible, but show the key points of the publicity. Contrast a poster and get someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget the single gradient and boldly choose different colors and types. Designing posters is a good opportunity to try out fonts or color combinations that look crazy in other works. Give it a try! Think about the background color. Many times, poster designers start with a white petal. If printing permits, you can use a completely dispersed high-color background to make your poster stand out from other posters. It is important to consider the size and location: where will your poster be placed? These factors are divided into several aspects, including the size of the poster (perhaps the aspect ratio), the visual interference around the poster and whether people will appreciate your expression. Defining the location of the poster will help you choose your ideas better. In your design, not only visual contrast is very important, but also external factors. You can think of it this way: if your poster is to be hung on the green wall, but you still use a contrasting color scheme, your design will not blend in with the environment. 4 Making small-sized posters Although poster design is mainly done by printing, designing multi-sized versions can help you better apply your posters to different media. Remember these basic marketing principles, a thing needs people to touch it for 20 times to remember, and multi-size posters can make people remember your posters more deeply. Make a small picture that people can easily share on social networks; Make a postcard or stationery-sized version for easy distribution; Consider making a poster version of the website landing page; Make a version that can be mailed; 5 Use a big picture Whether you choose photos, illustrations or copywriting, the key is to need a dominant pattern. Just like copying, it needs to be readable from a certain distance. Think carefully when designing posters-when you close up faces or other elements, a single illustration, a common scene with focus or a novel layout can attract great attention from the public. Pay attention to the hierarchical elements when choosing a graph. The layout and images need enough contrast to make the poster readable independently. 6 bold and white space When designing posters, there can be a lot of white space between elements. You may feel a little weird at first, but from a distance, these blanks will significantly enhance the visual impact and improve readability. In poster design, the use of white space will have a good effect in the following positions: between words (too close spacing will make letters look messy from a distance) between lines, between different forms of elements on the edge of canvas (such as between pictures and words), around primary elements (where do you want others to see first? 7 Call to Action The purpose of every poster is to show people the content. Most of these "contacts" call on people to take action, such as attending concerts, film promotion or other activities. Therefore, it is very important to call on the audience to take action. Similarly, the same is true for designing websites or apps, and invitations for activities should be placed in the most conspicuous position. Unlike web design, it is not easy to call for action on posters. Registering on a web page or sending us an email is a common action, but it is not common on posters. The call to action is reflected in the poster through the display of activity information or contact information. Once you know what kind of users will do when they see the poster, you can design the call action. (Some designers like elements such as QR codes to encourage users to scan information; Only in the common QR code market. ) 8 The key function of printed poster design is to make people use typesetting design crazily. The best posters are designed with words and colors, not images or illustrations. Remember some excellent typesetting rules that can be applied to many projects. This is not to say that 10 can be used everywhere at the same time, but to try a thick, wide or larger font in other ways until people feel comfortable. Use some text options to set the tone of the project and convey appropriate emotional information through text. You may find it a challenge at first, but this kind of exercise is very effective. The use of cool printing technology may require the use of cool printing technology according to the location and crowd of posters. There are many things you can express on paper, not through digital projects. This may be a perfect opportunity to try letterpress printing, screen printing, bronzing or ultraviolet layer. These technologies are usually used in high-end projects or things that have a certain impact. Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you should also consider the budget. Some printing processes are expensive, so there should be enough room for manoeuvre in the budget before starting printing. 10 fun poster design will bring a lot of fun to designers. Although there are many things to consider and think about, the world of posters is a place that can be divorced from convention and designed crazily. Do it. Try to do something you want to do, or seize the opportunity to learn new skills or techniques. Open your imagination to create new things. The purpose of posters is to attract the attention of distant audiences, as long as you are creative! Find a corporate service and go to Pig Bajie. Com, delivery, acceptance and payment.