There are two signs, one is Chinese and the other is American.

1. Jordan brand is a product line of Nike. It is the own brand of American star Michael Jordan. Its logo is called "Flying Man".

2. Jordan (China) is a brand registered by the Chinese themselves. It has nothing to do with the American star Michael Jordan, nor does it have anything to do with Nike.

The left side of the picture below is the Chinese Jordan logo, and the right side is the American Jordan logo:

Extended information

Qiaodan Sports Co., Ltd. is a domestic sporting goods company enterprise. Since 2000, the company has registered with the Trademark Review and Adjudication Board "Jordan", "QIAODAN", "Qiaodan", "Qiaodan", "King Jordan" and the names of Michael Jeffrey Jordan's two sons. "Jeffrey Jordan" and "Marcus Jordan" are multiple trademarks with the same Chinese and English spellings.

In 2012, American NBA basketball star Michael Jeffrey Jordan believed that the registration of these trademarks harmed his right to name, and applied to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Review and Adjudication Board) , requesting the cancellation of 78 related registered trademarks of Jordan Company.

The Trademark Review and Adjudication Board believes that there are certain differences between the trademark words "Jordan" and "QIAODAN" and the applicant's name "Michael Jordan" and its Chinese translation "Michael Jordan". Moreover, "Jordan" is a common British and American surname, and it is difficult to determine that there is a natural correspondence between this surname and the applicant's name. The Trademark Review and Adjudication Board also believed that the registration of the disputed trademark did not constitute misleading the public, disrupting the order of trademark registration, or harming the interests of the public and disrupting public order as defined in the Trademark Law.

In April 2014, the Trademark Review and Adjudication Board believed that the reasons for Michael Jeffrey Jordan's application for cancellation were not valid and ruled that "the disputed trademark shall be maintained." Michael Jeffrey Jordan was dissatisfied with this ruling and sued the Trademark Review and Adjudication Board in the Beijing No. 1 Intermediate People’s Court, and listed Jordan Company as the third party. After a trial, the Beijing No. 1 Intermediate Court upheld the ruling of the Trademark Review and Adjudication Board. Michael Jordan refused to accept the decision and appealed to the Beijing High Court.

In May 2015, the Beijing High Court made a final ruling to uphold the original verdict.

Baidu Encyclopedia-AIR JORDAN

Baidu Encyclopedia-AIR JORDAN