Guangzhou Zengcheng Online Lychee Festival

Time: June 7th - July 15th

Theme: Read Litchi and Love Zengcheng alone

“Look at Guangdong for Chinese lychees, and delicious lychees are in Zengcheng.” On the afternoon of June 7, the launching ceremony of the Guangzhou (Zengcheng) Online Lychee Festival was held grandly in the 1978 Movie Town, officially kicking off the Online Lychee Festival!

Highlights of the Lychee Festival:

1. The first "China Lychee White Paper" was unveiled, and celebrities from many fields endorsed Zengcheng Lychee!

"The world looks at China's litchis, and China's litchis look at it!" Guangdong, delicious lychees are in Zengcheng." The first "China Lychee White Paper" was presented to the public at the launching ceremony. It gave a panoramic view of the development profile of China's lychee industry, as well as the unique position of Zengcheng lychees in China's lychee landscape, and elaborated on how to utilize Internet big data deciphers the secrets of lychee consumption and takes the lead in achieving precision marketing.

In addition, the outstanding quality of Zengcheng lychees has also attracted Ouyang Yingji, Dong Keping, Zhang Yuxi, Yu Xiaotong, Lan Bingying, and others. Well-known figures from various fields such as Hu Chenyong, general manager of South China of Benlife.com, Huang Jia, sales director of Guangzhou SF Express, Liu Shufen, chairman of Guangzhou Chuangxian Agriculture Development Co., Ltd., Li Zhujian, head of SF Select Fruit and Vegetable Operations, serve as Zengcheng lychee spokespersons this year. ***To promote Zengcheng Lychee

2. Award titles to four companies, ***Together polish the beautiful business cards of “Zengcheng Lychee”

At this event! , the Zengcheng government awarded the title of "Strategic Partner for Zengcheng Lychee Brand Promotion" to four companies including Benlife.com, JD.com, Hema, and Zhongli Group, pooling the efforts of all parties to jointly polish the name "Zengcheng Lychee" Zhang Liangli’s business card.

As the leading fresh food e-commerce platform in China, Benlife.com will connect millions of fans through various forms such as online press conferences, online celebrity food and broadcast promotions, and origin traceability. Internet celebrity anchors, with the help of four combinations of e-commerce marketing, traffic live streaming, social planting, and media outreach, make Zengcheng Lychee more convenient, more real, more direct, and more three-dimensional in front of consumers.

3. Zengcheng Litchi has launched omni-channel marketing to improve its reputation and reputation!

At present, Zengcheng Litchi has fully launched omni-channel marketing and is sold online simultaneously in the following channels!

●Benlife APP

●SF Express Choice

●Benlife Mini Program

●Benbenguofang

●ICBC e-shopping

●Zhenhuixuan

At the same time, Zengcheng Lychee will also penetrate into the original food community, WeChat, Weibo, Xiaohongshu, Kitchen, Douguo Food, and Toutiao , communities and other major new media social matrix, thousands of KOC will be invited to taste, evaluate and post orders to enhance the reputation of Zengcheng lychee.

To help Zengcheng’s beautiful “lychee” brand. Implementation of rural revitalization

Zengcheng is a famous lychee hometown in the country. It has been famous for its rich lychee production since ancient times. It is also the original place of the Chinese lychee stamps. It is known as "Licheng" and "Lychee Township" and has won the title of "Lychee" and "Lychee Township" in China. It has been awarded the title of Guangdong Province's featured agricultural product advantageous area, "National Lixiang Cultural and Ecological Tourism Famous Brand Creation Demonstration Area", "National Leisure Agriculture and Rural Tourism Demonstration Area".

Zengcheng lychees are sweet and refreshing. They are well-known at home and abroad for their wide variety, excellent quality, good taste and long history. About 200,000 acres of lychees are planted in Zengcheng District, with more than 70 varieties, especially Zengcheng Guaguang. Mainly originate high-quality varieties such as Green, Xianjinfeng, Beiyuan Green, Nuomi Ci, Crystal Ball, Tianyan, and Guiwei.

Don’t underestimate Zengcheng lychee, it is famous!

●Won the honorary titles of Guangdong Province’s Famous, Special and Excellent New Agricultural Products, National Famous and Excellent New Agricultural Products, and “Top Ten Leading Landmark Brands of National Green Agriculture”.

●"Zengcheng Hanging Green" and "Zengcheng Lychee" were awarded national geographical indication protected products.

●"Zengcheng lychee", "Zengcheng hanging green lychee", "Zengcheng Guiwei lychee" and "Zengcheng Nuomici lychee" won the national geographical indication certification trademark.

●Zengcheng lychee cultivation cultural system has been listed as an important national agricultural cultural heritage and has become a dual landmark lychee brand.