New trademark registration is also the initial beginning of enterprise development. All trademarks operating in the market are usually approved by the Trademark Office. Even if they are not approved, they still register. At least for a period of time, other companies can't follow up related trademarks. And the approved trademark can also appreciate the advantage from this point.

Tianyancha APP shows that in June 165438+ 10/6, Xiaomi Technology Co., Ltd. applied to register Lei Jun's personal signature graphic trademark, which is classified as building materials internationally. At present, the trademark status is under application. In fact, this is not the first time Xiaomi has applied for a graphic trademark signed by Lei Jun. There have been many applications before, and many of them have been approved.

It is worth noting that the newly applied Lei Jun signature trademark is exactly the same as the handwriting on the back of the Lei Jun signature version in Xiaomi 1 1 period. On the other hand, we can know that this is indeed the effect of Lei Jun's autograph. Last year, Xiaomi 1 1 launched the signature version of Lei Jun to give back to fans for their support of Xiaomi for so many years, so this time it is also a departure from the previous form?

Although the final direction of Xiaomi is still unknown, and these newly registered trademarks have not been approved for the time being, the final use or not and the place of use are uncertain. But now that we have decided to register a trademark, we will definitely play its role.

Enterprises should pay attention to trademarks before and after trademark registration. Different trademarks will have different attributes, and their use status and role will also change because of the use of enterprises. Therefore, in many cases, enterprises should do their own trademark registration work. If you don't understand, seeking help from relevant institutions is actually a key link in registration.