Gao Huanchun from Gaojia Village, Hougang Town, Leping, has been working in Guangzhou and Xiamen since the mid-199s. His working career of more than ten years has shown him that many beautifully packaged foods in those big shopping malls and supermarkets are actually local specialties in rural areas. As early as a few years ago, he cooperated with his brother in making cigarette candy in his hometown. His brother Gao Huanfang has been making caramel and cigarette candy in Hougang for more than 2 years. However, because there is no planning, no brand and no marketing measures, the workshop-style industry has never been able to operate systematically and formally, and a local product that is applauded by thousands of people and loved by thousands of people has never entered a benign operation track.

In p>25, in the climax of nationwide entrepreneurship in the province, facing the rural area of Leping, which is rich in native products, Gao Huanchun realized that it was necessary to take the road of standardized operation in order to make Leping's local specialty foods go to the market. At that time, he founded leping city Sifang Food Factory with his brother in Leping. As his hometown is Gaojia Village in Hougang Town, he thought of the classic line "Gaojiazhuang is really high" in the film Tunnel Warfare. Yes, it's called Gaojiazhuang! With the help of the provincial and municipal industrial and commercial bureaus, he registered a well-known brand "Gaojiazhuang", whose trademark is simple and catchy, elegant and easy to remember. Later, with the help of Jingdezhen Quality Supervision Bureau, he took the lead in formulating the quality standard of this product.

In order to make the products truly move from tradition to modernity, he also specially invited Hong Kong designers to design and make internal and external packaging in Shenzhen, Zhuhai and other places. The product not only has unique delicacy, but also has a unique appearance. The overall appearance is not only very auspicious and elegant, but also shows the profound cultural accumulation of Leping to a great extent, which makes local specialties put on the coat of local culture. Therefore, many people who have seen this product say that Gaojiazhuang's products can reflect the economic development environment and people's mental state of Leping in recent years from another side.