1. Their usage and publicity effect are different.

Trademark: Because trademarks are used to distinguish tangible goods, they can be directly attached to goods by printing and pasting. It is closely integrated with commodities and can be recognized and recognized at any time with the circulation of commodities. Its publicity effect works at the same time as the goods. People often see the trademark when they get the goods, so the trademark of the goods is more convenient for the public to identify.

Company trademark: the company trademark is the medium of comprehensive information transmission of enterprises. As an important part of enterprise CIS strategy, logo is the most widely used, frequent and key element in the process of corporate image communication.

2. Trademarks are changed in different ways.

Change of personal registered trademark: the registered address of personal registered trademark is generally on personal ID card, and the information of ID card will not change generally, except in special circumstances, so personal registered trademark is relatively stable and rarely changed.

Change of registered trademark of the company: after the company name is changed, it is necessary to submit an application for trademark change to the State Trademark Office.

Article 41 of the Trademark Law stipulates that if a registered trademark needs to change the name, address or other registered items of the registrant, an application for change shall be filed.

3. The objects they want to distinguish are different.

Trademark: A trademark should distinguish a certain commodity, which is generally tangible and represents a certain item. For example, the trademark of "Flying Pigeon" brand is to distinguish bicycles from other brands.

Company trademark: the company trademark should distinguish the company. Generally, we should be close to the company image and consider the company's business scope and other aspects. The consideration is also different from that of commodity trademarks.

Classification of trademarks

In the past, trademark law only protected commodity trademarks. According to the different status of trademark owners, commodity trademarks can be further divided into manufacturing trademarks and sales trademarks.

Manufacturing mark

A trademark directly registered or used by a manufacturer for its own products. Most trademarks belong to manufacturing trademarks.

Sales trademark (commercial trademark or PRAVITE label)

A trademark registered or used by a shopping mall that does not produce and is only responsible for selecting and distributing goods.

References:

Baidu encyclopedia-commodity trademark

References:

Baidu encyclopedia-corporate Logo