Graphic creative friends can think of two match graphics, which is an open question.
Two stick figures or two kittens, a puppy, two cherries and so on.
For example, the design logo of the famous brand kappa is also two friends, back to back, representing sports, youth and enthusiastic lifestyle.
Lenovo in graphic creativity mainly includes
1. The graphic creativity of an object can start from the subjective feeling it brings to people.
For example, chairs sometimes make our legs ache after standing for a long time. At this time, there will be a comfortable feeling when sitting in a chair, and the fatigue will be swept away. According to this attribute, what can excrete bad things in life and make people feel particularly comfortable after using it? So there is a combination of toilet and chair.
Of course, simple combination is not enough. At this time, adding a few unhappy expressions can make the expression of creativity more accurate and clear to people. More importantly, the addition of several expressions makes the quiet picture dynamic! ! ! That's right. Good graphic creativity must emphasize the sense of movement, so as to distinguish it from ordinary works.
Combination of clock, scale and chair
2. Starting from the unique significance of this article.
This chair is also used for creativity. What can Nani's chair stand for ... er ... I'll think about it first ... er ... I still don't know. Then we can change the angle, such as digging the function of the chair. You will definitely say, what function can a chair have, just sitting? That's right! Sit down! We can start with the word "sitting" and continue to explore the theme ... Alas, the problem of sedentary is getting more and more attention from the society. Can we combine this theme with our graphic creativity? Absolutely! ! Figure 1, combining the clock and weighing scale with a chair, expresses the meaning that sitting for a long time will lead to obesity. The chair on the right should highlight the feeling of collapse of the chair, with exaggerated deformation and extrusion, as well as the collapse of the ground ... so we must pay more attention to the dynamic sense, and the picture will be vivid! !
The combination of time bomb and chair
This is more direct, combined with a time bomb, to remind some office workers not to sit at work through the anxious expressions of anime characters, otherwise the time bomb will explode in situ at a certain moment!
A combination of chairs and wood bitten by insects.
Step 3 start with materials
Most people want to combine wood with chairs. But is drawing a wooden chair enough? It's too low! What a rotten street! Too ordinary! You can go further. Anyway, you just want to do something, something energetic. Wood is hard, you can make it soft. You may say, why should wood be soft without evidence? Of course, you have to make up for it yourself. For example, will wood collapse if it is eaten by insects? Will it soften after soaking for a long time? Is it awesome? Is it exciting or not? You can't even do anything, just draw a woodpecker! The picture is too quiet? Add a leaf! A fool can see what you want to show! Of course. Starting from wood materials, many different meanings can be derived, which need to be explored by ourselves.
Anthropomorphic-the human brain is eaten
Anthropomorphic-the brain is taken away
personification
Personification is very direct, and it is easy to show dynamics, including dynamics and expressions. The above two examples combine the harm of mobile phones to make a cruel and insidious anthropomorphic effect. The two ideas actually express similar things, one is to eat the human brain, and the other is to take the human brain. I highly recommend this skill, because personification is a skill that can create miracles.
Combination of pencil and DNA double helix
5. Causal association
Causal association is particularly commonly used, such as the creativity of the pencil above. Pencil is a learning tool, so our thinking should be extended with "learning". Make a sentence casually, for example, human beings have gained knowledge through continuous learning, and finally they can explore unknown outer space. Well, the causal relationship has come out: pencils (studying and doing homework)-acquiring knowledge (physics, history and geography)-exploring the unknown world (outer space). Just the double helix structure of DNA in biology can not only be combined with pencil roll, but also serve as a bridge between pencil and outer space. A graphic idea does this.
The game between Xiaomi and Samsung
6. Contrast and association
It is creative to pull out two highly related things in people's inherent thinking, usually two conflicting contrasts or some contrasts. For example, McDonald's and KFC, Pepsi and Coca-Cola, or Xiaomi and Samsung in the picture above. You can express this kind of related things by adding some movement, making them more vivid, interesting and interactive. Besides fencing, there are many ways to make the game relationship between the two brands more exciting.
Graphic creativity! Basic elements in graphic design
Good graphic creativity not only makes the design have a strong visual impact, but also can make artistic exposition with the help of metaphor, expand the space of thinking association, achieve the ideal effect and leave a deep impression on people.
In a graphic design, the creativity of graphics and images can often leave a deep impression on people. Good graphic creativity not only makes the design have a strong visual impact, but also can make artistic exposition with the help of metaphor, expand the space of thinking association, achieve the ideal effect and leave a deep impression on people. Graphic creativity is a manifestation of visual art, which brings visual pleasure to viewers.
Graphic creativity is to show creativity in a certain form and visualize design ideas. It is an important part of visual design to take graphic design as the core and design through some creative methods. It can be said that finding a good graphic idea is half the battle. The core of creative graphic design lies in creativity, and its charm also lies in creativity. After artistic treatment, the appealing graphic design image gives people a strong visual impact.
Basic elements of graphic creativity
Graphics are descriptions of one or more combinations of visual elements under the control of specific consciousness. Good graphics are the promotion of visual beauty. Point, line, surface and body are the basic language and unit in visual space, the basic elements of all modeling forms and an important way to convey information. Using them well can not only enrich the design picture, but also express and convey the ideas and connotations of artistic creativity.
1, the point is the smallest element in modeling and the origin of all modeling. A single point can solidify the line of sight, and more than two points will produce a sense of movement. Points with different sizes can form a sense of space with different personalities and depths, while the continuity of points will produce a sense of rhythm, rhythm and direction. Points are characterized by jumping, concentration and liveliness.
2. A straight line is the trajectory of point movement, and it is also the edge of all planes and the boundary between planes. Strong sense of quantity and movement, the rigidity, thickness and density of lines form various visual feelings.
3. The surface is the trajectory of linear motion, which is formed by the increase of linear motion or the expansion of points. For example, the vertical line moves parallel to the square, and the straight line rotates in a circular motion.
4. Shape is a shape with height, width and depth, and it is a multidimensional expansion of curved surface, which has the characteristics of reality and massiness. The vast majority of images in nature show the appearance of the body, and the ability of the body gives people a real visual feeling. Different forms of the body have different personalities, and from different angles, the body also shows different visual forms. Such as human body, animals, buildings, etc. They are closely related, interdependent and mutually conditional. When one of them changes, the others will change with it. The following is the expression of graphic creativity.
exaggerate
Exaggeration is to express strong thoughts and feelings or highlight the characteristics of things. For example: birds and beasts on ancient ceramic vessels. It combines creative information with image exaggeration and image creative strategy. It not only pursues strong visual image and expression, but also breaks the specific proportional relationship between real things, looks for some things in real life, and expresses the demands of graphic design through unconventional relations.
In modern design, when the creativity of graphics can not only fully express the concept, but also make the work itself contain eye-catching visual interest, we need to find the * * * factors between images and reproduce them comprehensively. For example, we can show our country's food etiquette from a relaxed angle, change the arrangement of dishes and chopsticks into various interesting shapes, and create life in a humorous way, so that we can show an interesting art.
Inverted placement
Inversion technology is a comprehensive method to replace a part with other materials on the basis of maintaining the basic characteristics of object shape. The purpose of revealing the theme "meaning" is achieved by reversing the "shape", and this "meaning" often reveals the true face of things and reflects the essence of things.
parablepsia
Misviewing refers to creating novel and interesting visual graphics that are difficult to achieve in real life through spatial contradictions. For example, it is a way of expression to recombine several contradictory things in spatial structure, destroy the rationality of real space, and thus obtain a unique misreading effect.
Different shadows
Heterodyne technology is an abnormal change of an object under the action of light, showing a different counterpart from the original. For example: modern tall buildings and ancient pagodas; Ancient dinosaurs and modern animals; Australopithecus and modern humans and so on.
Be related to ...
There are endless materials in the objective world, but after being summarized, associated, imagined, processed and combined by designers, another brand-new concept has been created and sublimated. Therefore, graphic creativity needs association. So how should I associate it? Then we should use divergent thinking to connect one point (one dimension) with multiple points (two dimensions), then extend from multiple points to more points (three dimensions), find the intersection in the process of three-dimensional thinking, and then guide the intersection as a dimension in depth, thus leading to the realization of association. Graphics are similar, and the elements in the graphics have individuality and * * *, which "creates" conditions for cultivating associative thinking and also has room for imagination.
imagine
Imagination refers to the thinking process of creating new graphics on the original perceptual graphics. These new graphics are extracted, processed and created from the existing graphics in the brain memory bank. At the same time, imagination can be acquired through association. For a graphic, you can imagine a graphic, a specific element, an inanimate object, or a different gender. This can be a tangible and intentional imagination, an imaginary and real imagination, an imagination in the process of evolution, and a slow changing process of graphic design during creation.
In short, in the ever-changing information society, graphics will play an increasingly important role in graphic design creativity. Graphic creativity is the expression form of graphic design works, and it is a sensitive and eye-catching visual center in design works. Excellent graphic design works accurately and clearly express the design theme with their own unique graphic language, which embodies the soul role of graphic creativity in graphic design.
What should we pay attention to in graphic design?
1, accurate theme positioning
For graphic creative designers, the designed graphics need to serve the design theme. Design theme is the main information in design, and designers should mobilize all design elements to express the design theme and make it play a better visual effect. Delete unnecessary visual elements as much as possible in the design, because too much visual information will affect our expression of the theme.
2. The foundation of graphic creativity
I believe that friends who have done graphic creative design know that the foundation of graphic creative thinking is association. Formally, it can be divided into associative association, causal association and reverse association. The psychological basis of creative graphics is gestalt psychology, and its core content is that the whole is greater than the sum of its parts. Creativity is to combine graphics and graphics into a new whole, highlighting new meaning and content.
Step 3 meet psychological needs
What designers need to pay attention to is that the design cannot deviate from the real needs of users. Because designing according to users' psychological needs can cause emotional buzz, which can affect people and enhance users' cognition of products to a certain extent. The national customs, age, gender, social status, consumption habits and other factors of readers should be taken into account when designing.