Comprehensive list of second-tier brands_PORTS In 1961, PORTS was born in the Canadian port city of Toronto.
Portrait 1961 entered China in the early 1990s and became the first high-end fashion brand to enter the country. At that time, it was also catching up with the rise of the successful female class in the workplace, so Portrait 1961 was deeply loved by domestic ladies.
The product series includes men's and women's clothing, handbags and accessories, glasses, fragrances, etc. The simple and elegant fashion style is deeply loved by celebrities and fashionistas around the world.
LaChapell LaChapell brand was founded in 1998 and is a classic from Shanghai.
La Chapelle has always pursued designs that emphasize individuality and is a popular brand that infiltrates design into humanistic culture.
La Chapelle designs and sells fashionable clothing and accessories suitable for urban ladies, introducing French romantic, popular and elegant clothing culture into the lives of domestic people.
Peacebird Fashion Women's Clothing Co., Ltd. is a subsidiary of Peacebird Investment Group. It was formally established in September 2001. It mainly designs, develops and operates PEACEBIRD fashion casual women's clothing series. It is a fashion brand that guides new consumer trends. Pioneer, especially its rich product design and development, global business ideas and store image, make it the first brand of OFFICE casual and popular women's clothing.
ochirly Ochirly, a cutting-edge fashion brand originating from Italy, was successfully introduced by Ochirly Group Company in September 1999. With her unique popular style that is both contradictory and fusion of classic nobility and liberalism, she attracts countless mature, confident, beautiful and noble modern popular ladies.
Alayi Group was born in December 1997. It is a group focusing on the fashion industry. Its brands provide consumers with a more fashionable, comfortable and high-quality life.
The group is active in several major fields such as fashion, home textiles, children's clothing, e-commerce, and clothing manufacturing. At present, it is developing diversifiedly with Ailai clothing, NICKIE children's clothing, Ailay home textiles, RolyQueen women's clothing, and e-commerce. The headquarters is located in Lishui, Zhejiang, the management center is located in Shanghai, and the production bases are located in Lishui, Zhejiang, Pinghu, Zhejiang, and Lu'an, Anhui.
_EP Yaying Yaying Group was founded in 1988. The group includes two major women's clothing brands, EP and Yaying YAYING.
EP leads a refined and elegant lifestyle for contemporary urban ladies. YAYING is committed to shaping domestic high-end popular brands with its noble and ingenious aesthetics. VADAINI VADAINI is an international brand originating from the Hong Kong VADAINI Women's Clothing Design Center. Its products are positioned for women aged between 25 and 40 who have high cultural accomplishment and fashion taste, and are avant-garde and personalized women's clothing.
The product design uses high-quality imported fabrics and is known for its refined handwork and product workmanship, showing the elegance, generosity and noble temperament of women.
It has established a good image in the minds of consumers and is interpreting the fashionable and free life of modern ladies with new concepts and new fashions.
CARMEN CARMEN was founded in 1997. It is an outstanding enterprise with a unique brand culture concept, advanced R&D and design center, modern production base and sound marketing service system.
The company has its own modern business office building of 12,000 square meters, its own production and academic base, and continues to introduce outstanding talents, quickly becoming a representative brand of popular domestic women's clothing.
CARMEN insists on starting from the needs of refined ladies. Regardless of the design, material selection, tailoring and every unique detail, it maintains a certain height, allowing the light classic style with connotation, style and spirituality to be at your fingertips. Reachable.
The dresses with unique designs, exquisite fabrics and fine tailoring have become highly sought after over the years.
NEWFOUND NEWFOUND_Newfound international women's clothing brand was invested and founded in Singapore in 2006 by the director of Singapore Regina Design Center Pte Ltd.
The company understands that the demand for domestic and foreign brand clothing is constantly growing, and that the consumption power of high-end women's clothing has potential to increase, so it registers and operates NEWFOUND_Newfound International Women's Clothing Brand in Singapore and China respectively. .
The apparel product research and development department adopts internationally advanced CAD system management technology. The brand's style design and pattern style are all guided by famous Singaporean designers.
Focusing on the selection of fabrics and unique tailoring techniques, the details of some styles are fresh and bold, highlighting the dress requirements of modern women.
_Broadcast is elegant, romantic, natural and warm, and has a moving artistic temperament. It is suitable for modern urban ladies aged 25 to 35 who are well-educated and know how to enjoy life. This is Broadcast clothing. Design positioning.
Insisting on originality is the soul that makes "Bo" stand out among many commoner clothing. At the beginning of "Bo"'s creation, the product style was refreshing and simple, full of romantic pastoral atmosphere, and the design was highly original. , it became the favorite of many women as soon as it was launched.
Since then, "Bo" has continuously launched new ideas based on its insights into fashion trends and consumers, combined with its own brand concept, and once became a popular brand. The target of imitation and plagiarism by many peers. However, the brand concept and original spirit behind "Bo", as well as its persistence in quality, make "Bo" only copy, but cannot be surpassed.
The well-known second-tier brands. There are many clothing brands in China. Second-tier casual clothing brands include KAMA, Robin Hood, Prince Code, etc. Except for Prince Code, the above are all second-tier clothing brands for men and women. Second-tier clothing brands for women include Aileen, Aizhe, and Zhuoyi. Wait, the second-tier trendy men's clothing brands generally include ALT, Heat, Prince Code, etc. As for the specific second-tier business clothing brands, I'm not sure about them.
Leisure category: Metersbon. Weiyichun, Baili, Desenma, Blue Sky, North America, Fengjie Road, Trendy Frontline, Duoyi Aige, Jeans Vesper, Elaine! Sports: Anta, Li Ning, Xtep 361 Degrees
Second-tier brands usually refer to being dominated or influenced by strong brands. Secondary brands and second-tier brands are often substitutes for first-tier brands.
For many first-tier brands, they are often in a contradiction: in order to maintain the first-tier brand image, they must insist on high pricing, but high pricing is obvious. It is not conducive to increasing market share.
In order to solve this contradiction, first-tier brands can consider launching a sub-brand to enter the market as a second-tier brand.
The main second-tier brands in men's clothing have recommended brands. ：
zara, 5cm, izzue, mecity,
Uniqlo, clover,
levis, evisu,
lacoste, cdg, clot