How did Paradise Umbrella make its fortune in China? Tell us about his family history

Mr. Wang Binzhang, chairman of Tiantang, should have been involved in the umbrella industry around 1985, when he was 60 years old. What he accepted was the West Lake Umbrella Factory, which was considered a state-owned enterprise at the time. As we all know, there are no shopping malls or supermarkets in China in the past 25 years. There are only retail outlets such as department stores or supply and marketing cooperatives across the country. Because they are all state-owned enterprises, the West Lake Umbrella Factory has established relatively good cooperative relationships with retail stores across the country from the beginning. Later, Wang Bingzhang acquired the West Lake Umbrella Factory and established the Tiantang Umbrella Industry Group. Department stores and supply and marketing cooperatives across the country were transformed into shopping malls and supermarkets. But the cooperation with Paradise Umbrella continues. Therefore, Tiantang Umbrella naturally entered the supermarkets directly, establishing a very high brand awareness. Due to the benchmarking role of supermarkets, it also directly drove sales in the wholesale market. For example, Hongye Umbrella, which developed at the same time as Tiantang, is comparable to Tiantang in terms of quality, business scale, and brand reputation, but its popularity is slightly lower than Tiantang. One of the reasons is that Hongye Umbrella is a private enterprise, and its early market entry advantage is not as good as Tiantang.

Wang Binzhang is the founder of Hangzhou Tiantang Umbrella Industry, chairman of Tiantang Umbrella Group Company, and leader of the top ten umbrella brands. Wang Binzhang, the founder of Tiantang Umbrella Industry, was a senior in the umbrella industry. After retiring in 1984, Wang Binzhang took more than 2,000 yuan in cash and set up an umbrella factory under the name of the Labor Office of Liu Town.

Tiantang Umbrella is a domestic famous brand umbrella produced by Hangzhou Tiantang Umbrella Industry Group. Including umbrellas, sun umbrellas and many other varieties. Paradise umbrellas are known for their lightness, newness, durability and beauty. Product quality and technical craftsmanship are in a leading position in the national umbrella industry, and enjoy a high reputation in domestic and foreign markets.

Honor

1. China’s famous brand products (2003)

2. China’s top ten public favorite trademarks (2001)

3. China Consumers Association’s “3.15 Mark” products (2002-2006)

4. Zhejiang Province Famous Trademarks (1998, 2001)

5. Zhejiang Province Famous Brand Products (1998, 2001)

6. Famous and Excellent Tourism Products of Zhejiang Province

7. Key Products of Hangzhou

8. Excellent Tourism Products of Hangzhou

9. The First China Tourist Souvenir Design Silver Award (2 items), Excellence Award (2 items)

10. The designated product of the 8th Asian Canoeing Championships

11. Special products for the Eighth National Games