The difference between a brand and a trademark is: 1. A trademark is a legal concept, which is protected by the Trademark Law. Once registered, the right holder enjoys the exclusive right to use the trademark, while a brand is an economic concept; 2 . For enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks; 3. The function of trademarks is to associate products with enterprises and play a role of identification.

1. The similarities and differences between brands and trademarks

1. The similarities and differences between brands and trademarks are:

(1) Trademark is a legal concept, consisting of The trademark law protects it. Once registered, the right holder enjoys the exclusive right to use the trademark, and brand is an economic concept;

(2) For enterprises, there are usually only a few brands, but trademarks You can choose to register a series of trademarks;

(3) The function of a trademark is to associate products with enterprises and serve as an identifier. The brand is related to the overall image of the enterprise, but the relationship between trademark and brand is also very close. Enterprises usually register the brand as one of a series of trademarks.

2. Legal basis: Article 3 of the "Trademark Law of the People's Republic of China"

Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks and service trademarks and collective trademarks and certification marks; trademark registrants enjoy exclusive rights to trademarks and are protected by law. The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.

2. What is the difference between the components of a brand and a trademark?

1. The components of a trademark mainly include: text, graphics, letters, numbers, three-dimensional logos, color combinations and sounds, etc. , are all tangible;

2. The components of the brand are composed of tangible and intangible parts. The tangible parts include: names, patterns, colors, words, symbols, etc.; the intangible parts include: brand communication, promotion, maintenance, management, sales, public relations, etc.