Comparison of the ownership of trademarks applied by individuals and registered trademarks of enterprises: individual trademarks: ownership belongs to individual enterprise trademarks: renewed ownership belongs to enterprises: individual trademarks: trademarks applied by individuals can continue to be used as long as they are renewed once every 10 years, and trademarks can be inherited by heirs, and they can become the property of heirs only through simple procedures. Enterprise trademark: if an enterprise has an accident, the subject of trademark registration will change. If it is not transferred in advance, the trademark will be invalid. Intangible assets: personal trademark: it can be injected into the company as intangible assets, which is beneficial to the owner to get more dividends. Enterprise trademark: it can be used as intangible assets, but the owner is an enterprise, and all the proceeds belong to the enterprise.