Wrigley Jr. Company
Wm. Wrigley Jr. Company is one of the leaders in the international confectionery industry and the world's largest chewing gum manufacturer and seller. . Wrigley China is now China's largest chewing gum manufacturer and largest confectionery company. Wrigley currently has three factories in Guangzhou Economic and Technological Development Zone, Guangzhou Panyu District and Shanghai Songjiang Industrial Zone.
"Green Arrow" (Doublemint), "Yellow Arrow" (Juicy Fruit), "White Arrow" (Wrigley's Spearmint),
"Yida" produced by Wrigley Company (Extra) sugar-free chewing gum and brand products such as "Cool Air" ultra-cool chewing gum, "Ta Ta" bubble gum, and "Pim Pom" lollipops are quite popular among Chinese consumers. popularity and reputation. According to a consumer survey by Research International, the popularity of Wrigley products is as high as 99%. In the "Third China Trademark Competition" co-organized by the State Administration for Industry and Commerce, the State Trademark Office, the Trademark Review and Adjudication Board, CCTV and other units in March 2003, the "Wrigley" trademark was honored as one of the "Top Ten Favorite Chinese Trademarks". "Big Foreign Trademark" honor. In October 2004, "Wrigley" won the title of "Super Brand" in China issued by the British "Super Brand" organization.
As a corporate citizen that has always taken the initiative to assume social responsibilities, Wrigley has actively supported the development of China's environmental protection, education and health undertakings for many years. Its public welfare activities in recent years include: In May 2003, it contributed to China's SARS prevention and control efforts. Donated materials worth RMB 3.09 million and launched an integrated public relations campaign calling on people to "refresh their mood and let love 'contagious'"; in October 2003, the establishment of the "Wrigley China Education Fund" was announced.